--- title: "Sprinklr Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Sprinklr. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Sprinklr is a good fit for you!" source_url: "https://www.softwareadvice.com/cx/sprinklr-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/) / [Sprinklr](https://www.softwareadvice.com/customer-support/sprinklr-profile/) / Sprinklr Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/customer-support/sprinklr-profile/) Reviews [Alternatives](https://www.softwareadvice.com/customer-support/sprinklr-profile/alternatives/) # Sprinklr User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 92 ### Secondary ratings - Ease of use: 3.9/5 - Customer support: 4.1/5 - Value for money: 3.9/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 43 reviews (47%) - 4 stars: 35 reviews (38%) - 3 stars: 11 reviews (12%) - 2 stars: 1 reviews (1%) - 1 star: 2 reviews (2%) ### Most mentioned pros - Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience. - Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features . - Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias! ### Most mentioned cons - Setup can be complex and time-consuming; mixed reviews on support responsiveness. - the interface is lacking and could be better. - Although it has endless possibilities, it is very difficult to use if you don't receive proper training and/or onboarding. ## Sprinklr customer reviews Showing reviews 1-25 of 92 (page 1). ### The essential tool to successfully manage my company's social networks - Overall rating: 5/5 - Reviewer: Marina C. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered I can schedule and post my content efficiently, monitor interactions with my followers, and respond to their comments and messages in real time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros What I liked the most is its ability to provide an exhaustive analysis of my social networks and the digital channels of my company. #### Cons I think it would be very beneficial to have better guidance and training to be able to take full advantage of all the features. --- ### Reliable and Accurate - Overall rating: 5/5 - Reviewer: Hannah O. - Verified reviewer: Yes - Industry: Entertainment - Company size: 10000+ employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2024 - Review source details: This review was submitted organically. No incentive was offered I would continue to use this over other software because of scheduling alone and the fact that it is reliable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like the I can plan ahead with content through using the scheduling feature and can use the analytics to better prepare future strategy. #### Cons The analytics could be broken down to be more specific. --- ### Extremely Useful...When it Works - Overall rating: 3/5 - Reviewer: Mary Grace S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly. So most of the time, when it's working, it does what we need it to do. It has many of the insights we need and connects to the platforms we need to engage on. #### Ratings breakdown - Ease of use: 2/5 - Functionality: 4/5 #### Pros This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics. #### Cons The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights). --- ### Reliable tool to have control all over the social media - Overall rating: 5/5 - Reviewer: Adam M. - Verified reviewer: Yes - Industry: Import and Export - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered We a company that runs a bunch of social media pages, to have this power of controlling all-in-one page it's an extremely powerful tool. Sprinklr just makes your workflow easier with their service, never thought I will find something like this software. A huge thanks for making everything simple and clean. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros No more struggling on running different social media pages TWITTER + FACEBOOK + INSTAGRAM it combines all of them in one Content scheduling for the full month it's a big plus for the companies that run multiple platform and pages. The tracking dashboard made easy. Sharing contents across different platforms + Social listening Boards creator for storing photos, videos, and so on. #### Cons A small lag problem. Would be better if the lag gets fixed a little but it still works perfectly for me --- ### My social media audience and clients get the right content, Sprinklr has really improved my traffic. - Overall rating: 5/5 - Reviewer: Rono K. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used monthly for free trial - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered My brand has grown exponentially! I'd be selfish not to appreciate Sprinklr. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I love how the Sprinklr team were intentional in their user interface design, it is intuitive and quite easy to use. #### Cons Sprinklr sometimes fail to provide timely support for ticket issues, they should improve in this. --- ### My experience with Sprinklr - Overall rating: 5/5 - Reviewer: Ksenia B. - Verified reviewer: Yes - Product usage: Used weekly for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns. #### Cons Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved. --- ### a wonderful and powerful tool - Overall rating: 5/5 - Reviewer: catherine c. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful. #### Cons maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good! --- ### A must for any social media/account manager - Overall rating: 5/5 - Reviewer: Pamela S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier. #### Cons In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate. --- ### Robust features - but hard to navigate on your own - Overall rating: 4/5 - Reviewer: Danielle B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs. #### Cons Expensive requires a lot of implementation time, need to have a representative fly out to train your team. --- ### An efficient and powerful digital solution - Overall rating: 5/5 - Reviewer: Felix Daniel G. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for free trial - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform. This has saved me time and effort. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my accounts #### Cons It would be beneficial to have a more detailed guide or interactive tutorials to facilitate my familiarization with the platform. --- ### good social platform - Overall rating: 4/5 - Reviewer: James C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered it's one of many social media marketing options but it's a good one #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros good platform for community management and social media scheduling #### Cons it's a useful platform but some of the more advanced components can take some getting used to --- ### Recommended tool for social marketing engagement - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform. #### Cons There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration. --- ### Everything A Big Business Needs - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Management Consulting - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing. #### Cons It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months. --- ### Great software - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting. #### Cons The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response. --- ### Great platform, okay customer service - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great software. We use for many clients. If CS approved, it'd be great. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros This tool is easy to use. New members of our team are easily onboarded on to the software and can work autonomously. #### Cons The customer service team is not very good. Should you run into a technical error, it will take a long time to fix. --- ### Strong social publishing tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use. #### Cons Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them. --- ### Great tool for analytics & publishing! - Overall rating: 5/5 - Reviewer: Taylor D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate. #### Cons Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time. --- ### Sprinklr is trying to be too many things at the same time. - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available. #### Cons Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best. --- ### Better options out there - Overall rating: 3/5 - Reviewer: Claire C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall we have found the user experience to simply not be as pleasant as competitors. However, since we only use for publishing, it's possible the other functionality is great! #### Ratings breakdown - Ease of use: 2/5 - Functionality: 4/5 #### Pros The interface is pretty sleek and you can view what posts might look like pretty easily. #### Cons We mostly use this software for publishing and I wish there was an approval process. --- ### Pretty easy to use once you get the hang of it - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Hardware - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Good and pretty simple #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I found this platform very easy to use once I got the hang of it to understand how to push it out to our various social channels #### Cons I did not find it very intuitive, once I learned it then it worked fine but the initial set up was hard. --- ### Spinklr - Overall rating: 5/5 - Reviewer: Nichole P. - Verified reviewer: Yes - Industry: Insurance - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am on a project at work and have been using Sprinklr for this project. It has been a great tool to store documents and have discussions. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I like how you can have a team discussion and it also saves the discussions and documents to use later. #### Cons I don't like how you have to actually have the software up to get the messages. They get emailed, but not for sometime later. --- ### Incredibly robust and customizable platform -- and a great support staff (which you'll need) - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful. #### Cons Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately. --- ### hard to navigate - Overall rating: 4/5 - Reviewer: Hannah P. - Product usage: Used daily for less than 12 months - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration. #### Cons The learning curve is extremely steep and while customer service offers support, it can be very difficult to master. --- ### Using Sprinklr to Publish to Social Media - Overall rating: 4/5 - Reviewer: Kaylee D. - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems. #### Cons Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag. --- ### Not the best - Overall rating: 3/5 - Reviewer: Wynne P. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 2/5 #### Pros It’s easy to use and it’s got a clean design #### Cons The take a tour video to learn about it only a minute long and if you want to do more training to learn about it, you have to pay. You can only post one picture at a time, not several which is annoying. ## More reviews [Next reviews](https://www.softwareadvice.com/customer-support/sprinklr-profile/reviews/?page=2) --- Sprinklr Reviews, Pros and Cons - 2026 Software Advice