--- title: "SerpApi Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of SerpApi. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if SerpApi is a good fit for you!" source_url: "https://www.softwareadvice.com/data-extraction/serpapi-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Extraction Software](https://www.softwareadvice.com/data-extraction/) / [SerpApi](https://www.softwareadvice.com/data-extraction/serpapi-profile/) / SerpApi Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/data-extraction/serpapi-profile/) Reviews [Alternatives](https://www.softwareadvice.com/data-extraction/serpapi-profile/alternatives/) # SerpApi User Reviews ## Reviews summary - Overall rating: 5.0/5 - Total reviews: 66 ### Secondary ratings - Ease of use: 4.9/5 - Customer support: 5/5 - Value for money: 4.8/5 - Functionality: 4.9/5 ### Rating distribution - 5 stars: 64 reviews (97%) - 4 stars: 2 reviews (3%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - The API is very stable and integrated perfectly with my Firebase setup to power my viability calculator on WordPress. - Web Scraping & Data Extraction : SerpAPI does what it says and it does it very well by providing a well sourced and structured JSON file. - they have the GREATEST customer service, they responded to my ticket in minutes AND resolved it in minutes. ### Most mentioned cons - The query using bibliographic parameter brings out too many unnecessary matches. - Monthly pricing rather than pay-as-you-go. Can totally appreciate why they would go with this pricing route, but our usage is lumpy.• More expensive per search. - I can't think of any problems that aren't solved by paying more for more searches/faster responses, etc. ## SerpApi customer reviews Showing reviews 1-25 of 66 (page 1). ### Highly recommended; Best product in the market and great service - Overall rating: 5/5 - Reviewer: Jason T. - Industry: Computer Software - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Complete catalog of search endpoints. 100% uptime with no failed requests of the last 30 days. Customer service has been amazing for any questions. #### Cons No complaints. This box makes you type 100 characters so I guess I'll just ramble on about how I have no "cons" --- ### Customer Service is GREAT! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Telecommunications - Company size: Self-Employed - Product usage: less than 1 year · monthly - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros they have the GREATEST customer service, they responded to my ticket in minutes AND resolved it in minutes. thanks [sensitive content hidden] #### Cons tbh, customer service wise they were so good but they were only accessible by email, there is no live chat in their site or snything similar --- ### Fast and Humble Customer Specialist Agent [sensitive content hidden] - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Services - Company size: 51-200 employees - Product usage: a free trial · daily - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've barely discovered it and I already feel like I'm going to do amazing things with this thing. My account wouldn't activate during registration; late last night, Agent [sensitive content hidden] helped me. If you're reading this, thank you again for your efficiency. #### Cons Nothing as I said I barely discover it. So I will use it before making any suggestions to the team. Thanks --- ### Integrated into Kapient.com for access to critical SEO data needs - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SerpAPI is quite comprehensive and saves us a LOT of effort. We can access a range of data sources for our app. Lessens our technical debt and keeps on top of any changes from the source. #### Cons Nothing so far. we've been using it for six months during QA/beta and have yet to find any issues. The only thing is the tokens get used up pretty quick (which I guess is good) --- ### Exceptional support and a product built around customer satisfaction - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Services - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My experience with SerpApi has been extremely positive. The product works well, is easy to use, and provides real value for money. It is especially useful for data extraction and web scraping tasks, and it saves a lot of time compared to building everything from scratch. More importantly, their support team made a big impression on me. They treated me in a way that made it clear that quality and customer satisfaction are their top priorities. I highly recommend it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best part of SerpApi for me has been their support. They really showed me that customer satisfaction and quality matter more to them than just making money. Their team was helpful, responsive, and professional. I also really like their system because it is clean, reliable, and makes data extraction much easier. #### Cons I honestly do not have any major complaints. The platform has many capabilities, so it can take a little time at first to explore everything, but overall the experience has been very good. --- ### Excellent API with Exceptional Human Support - Overall rating: 5/5 - Reviewer: HENTZ GLOBAL H. - Industry: Design - Company size: 2-10 employees - Product usage: less than 1 year · monthly - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered I use SerpApi to power a custom viability calculator. From the technical implementation via Firebase to the billing support, the experience has been seamless. [sensitive content hidden] from the support team was a lifesaver and helped me transition to a setup that fits my current needs. I highly recommend them! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The customer support is phenomenal. They were very understanding of my business situation in Brazil and the high USD exchange rate. The API is very stable and integrated perfectly with my Firebase setup to power my viability calculator on WordPress. #### Cons I have no negative points about the service itself. The pricing in USD can be a challenge for small international businesses, but the support team makes up for it by being flexible and truly helping their customers grow. --- ### Great tool and great customer service!! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Graphic Design - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered The customer service is also really great. Super helpful. I had a quick issue and they resolved it immediately. Super nice too. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I was able to generate hundreds of listings very quickly. this is a great tool!! I synced it up to N8N and it flows perfectly. #### Cons I didn't have any issues. I have nothing to compare it to so I don't know how other services perform. --- ### Excelente experiencia - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Financial Services - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Me ha sido muy intuitivo su uso, y cuando necesité ayuda, fue muy fácil acceder al soporte. Todas las automatizaciones que he creado, me ha permitido mucha libertad en su versión gratuita, y en la paga ha sido mucho mejor. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simplicidad de uso y muy buen soporte de ayuda. Lo he usado para automatizaciones y realmente me ha ayudado mucho para las búsquedas que requeria. Excelente herramienta. #### Cons No he encontrado ninguna incoveniente, tuve una grata experiencia de uso. Cuando necesite ayuda fueron muy atentos. --- ### Professionals with a focus on customer service - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Research - Company size: 11-50 employees - Product usage: 1-3 years · monthly - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, it is very good. The customer support team works in shifts, so tickets are never left unattended. Everyone shares a customer-focused company culture and is very professional. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What I like most about them is how quickly they respond to customers and the support they provide in exchange for a very reasonable fee. The data and its quality are very good. #### Cons In general, I have no negative criticism to make. When the system changes for any reason unrelated to their system, they repair it within a very reasonable time frame. --- ### Simple and straightforward - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Internet - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered As said in pros, coming from Google's documentation, SerpAPI offers a relaxing experience. I use it on one website to retrieve reviews. The free plan is does a lot for small project. The JSON file it provides is rich with datas. I recommend. In addition, the team responds quickly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Ease of Use & Learning Curve : The document would help a lot any beginner, but if you at least working on creating a website, it is so easy to use that we not not really have to talk about "learning curve". As a PHP web developer, I set it up in one hour or less, taking my time to see what I could do. A beginner have take 2 hours maybe (most likely, for most of the time, looking for Google's ids and stuff). Coming from Google's documentation, SerpAPI offers a relaxing experience. - Web Scraping & Data Extraction : SerpAPI does what it says and it does it very well by providing a well sourced and structured JSON file. - Value for Money : I am doing fine with free plan. It gives you 8 reviews (your sort it by date or score, as you wish), width a decent amount of calls/month. The paid plan are not that expensive either, but i do not have the need yet. #### Cons Nothing to say. Only using one offer I did not encounter something that would make me say "that's bad" --- ### Great product - even greater support - Overall rating: 5/5 - Reviewer: Arthur W. - Industry: Computer Software - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered I've been really pleased with my experience working with it, although the Go SDK has asked me to write a processing layer on top of it to have good typing. Exchanging with their developers and customer support was excellent #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Fast scraping, good docs, developers are very responsive, really excellent customer support #### Cons Go SDK is non-idiomatic and could benefit from some rework, API key is displayed by default on the dashboard, lacked some info about underlying infrastructure (e.g. viewport size) --- ### Exceptional customer service, totally functional product, competitive pricing - Overall rating: 5/5 - Reviewer: David M. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: less than 1 year · weekly - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Super-easy-to-use Google Sheets and Make.com integration. You can be up and running in an hour or two with automating your own ranking reports. Pricing is competitive with other similar products. Exceptional, and I mean exceptional, customer support from a real human being through their in-product chat. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Cons Truly cannot think of any cons. Good price-to-value ratio. --- ### Great product, amazing service - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered Great product, easy to connect to, and amazing customer service. I'll be using SerpAPI for future products! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SerpAPI is super easy to connect with Lovable to pilot projects quickly. I used SerpAPI to connect to retailer for my AI shopping site. It was able to retrieve real time product data easily. Customer service team is also super amazing and responsive. #### Cons I don't have any issues with SerpAPI yet. Overall easy to integrate and great customer support when I needed it. --- ### Fast and reliable - Overall rating: 5/5 - Reviewer: Kevin S. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered We've relied on SerpAPI for 7 years for critical real-time use cases and we've never run into a problem. What more can you ask of an API service? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their API is faster and more reliable than anything else I've tried. It's easy to integrate, their support is excellent, and they have flexible billing that won't halt your operations if you go over your limit. #### Cons It's not the cheapest solution if you make a huge amount of requests, but for us, the speed is well worth the cost. --- ### SerpAPI: Highly recommended - Overall rating: 5/5 - Reviewer: Claude V. - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered We use SerpAPI to scrape search results on the fly and as an additional way to extend our vertical thesauri coverage. The results are fast and we appreciate the stability of the API. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Integration was very easy. The documentation is clear, and the "playground" is a great way to get started with the API. The support team is extremely responsive and helped us to resolve a few initial technical challenges. #### Cons The overall experience has exceeded our expectations. --- ### If you need accurate data about what's on the SERP, this is a great way to get it - Overall rating: 5/5 - Reviewer: Jessyca F. - Industry: Internet - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered After years of using third-party tools for tracking keywords and chasing Featured Snippets, I switched to just using Google Search Console because it’s the origin source for accurate (albeit incomplete) data about what’s happening with my keywords and pages. Of course Google doesn’t want SEO to be easy so they don’t give you any helpful information about what’s going on with the SERPs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I can check results in different locations, I can see all of the SERP features and their underlying metadata on demand with no commitment required to a particular set of keywords. Also, alongside the JSON returned from the API you get a screenshot of the actual SERP, not some cobbled-together version of what was there. It’s much easier to grok. #### Cons My only complaint is that the Google Sheets plug-in doesn’t work the way I’d expect it to. I struggled with it and gave up, just relying on the web-based tool for now. Eventually I’ll integrate the data into my own SEO tools but for now the desktop website is easy to use and tells me what I need to know. --- ### Amazing service! - Overall rating: 5/5 - Reviewer: Rao F. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SerpApi is an amazing tool for developers and businesses who need to gather search engine data for any purpose. We've been using it for a while, and their support is amazing. #### Cons Nothing yet. The service has been awesome so far. --- ### Great Product even for Beginners - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Military - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered I use SerpAPI to make LLM prompt chains and AI Agents. So this API system was very very helpful to me. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I'm new to coding so simplicity is really important. The SerpiAPI team has done a great job putting together all of the functionality in a simple to understand format. I use SerpAPI for several use cases and I just think they've done a great job with the overall product. #### Cons There's not much to not like. What they have works so well I just hope they continue expanding to connect into other systems. --- ### SerpAPI has top-tier support staff and customer service - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, I was satisfied with her service. It was just a bit overkill. I ended up canceling my service after talking with customer service and they were so helpful and they gave me three months free. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the ease of use and the fact that it can easily be hooked up to an N8N workflow with an HTTP request. And I love the amount of services you can search. #### Cons I wish they had smaller packages with their plans seeing that their base plan is $75 for 5000 searches. I would love to see a smaller package for $20 for 1000 searches. --- ### SerpApi is the BEST! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SerpApi is hands-down one of the best tools available for extracting real-time search engine results with minimal hassle. Very consumable and fast API. Fantastic customer support. #### Cons No cons whatsoever, I highly recommend them. --- ### Recommend SerpApi - Seamless and Easy - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Market Research - Company size: 51-200 employees - Product usage: less than 1 year · monthly - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered I used Serpapi for a one-time python script scrape, results were great, interface and overall use was easy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy seamless use. Was used for one-off need. Will use again and recommend. #### Cons Everything worked smoothly, no complaints --- ### Good Service - Overall rating: 5/5 - Reviewer: Ed E. - Industry: Retail - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Excellent. No problem using the API, no problem with support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy API, had results up and running in no time. Fast support. #### Cons Not really a "con", but you should be aware that it ONLY parses specific sites. You can't use their proxies to directly grab HTML data from random sites. That is not what they do. --- ### serpapi.com number 1 for all your data aggregation needs! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered The website is very easy to use, providing payload examples and very detailed user docs to use the API calls. Love how you can manually tinker in the playground for all API calls they have before moving them to code. My experience with their amazing support team certainly won me over. For me that is most important. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The support team are always on hand to support in any issues you may have. I was very impressed with the support I received. For me you can't put a price on this when a business is dependent on a rapid reply. Superb. #### Cons I wish unused API calls could be carried over to the next month or at least a chunk of them. --- ### a LLM must have - Overall rating: 5/5 - Reviewer: Courtney W. - Industry: Internet - Company size: Self-Employed - Product usage: less than 1 year · daily - Reviewed: July 2023 - Review source details: This review was submitted organically. No incentive was offered great experience with technology, and customer service has been responsive #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros it has a wide choose of sites it scraps. #### Cons pricing could be more flexible for smaller users --- ### Fast, programmatic internet searching - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered My software uses Serpapi to do programmatic internet searches which I then process for other reasons. They charge you for each search and you can pay to upgrade the speed, the number of searches per month and other insurance/liability features. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use web site that lets you change features/fees. Excellent customer service and fast responses. #### Cons I can't think of any problems that aren't solved by paying more for more searches/faster responses, etc. ---