About Claravine

Claravine is a data management software that helps businesses connect, standardize, control and review data workflows on a cloud application. It allows professionals to articulate data models, manage data language, configure fields, values, or lists to build data relationships, and submit clean data on a no-code platform.

Administrators can allot restricted roles and permission rights among individuals or groups, configure custom settings for data visibility and secure access using a single sign-on capability. Teams can utilize Claravine to review activities through submission history and audit trails, visualize data on dashboards and gain insights into areas of interest using charts. Additionally, marketers can validate tag placement across landing pages, de...


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23 Reviews of Claravine

Average User Ratings

Overall

4.39 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(13)

13

4 stars

(6)

6

3 stars

(4)

4

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 23 results

November 2020

Melissa from Thermo Fisher Scientific

Verified Reviewer

Company Size: 10,000+ employees

Industry: Research

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

November 2020

Easy to use

Pros

Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

Cons

It would be interesting to be able to see simple click reporting on the tracking we create

November 2020

Meredith from Stanley Black & Decker

Company Size: 10,000+ employees

Industry: Construction

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2020

The BEST tool for UTM generation and data governance!

From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!

Pros

I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

Cons

There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

Reasons for Choosing Claravine

At the time, and I even think still, there was no other tool out there (besides a spreadsheet) for UTM generation. I was thrilled to finally find Claravine!

Reasons for Switching to Claravine

Since we are a larger company, we have SO many different people creating UTM links - both in-house and outsourced resources. Because of this, it was nearly impossible to control what folks were using for campaign names, how they were spelling them, etc. We needed something that would provide more governance and control over UTM generation so that our data we would get back from campaigns and marketing initiatives was clean, which in turn would help us to make more accurate data-driven decisions in the business.

November 2020

Michaela from Thermo Fisher Scientific

Company Size: 10,000+ employees

Industry: Biotechnology

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

November 2020

How Did You Track Marketing Campaigns Globally BEFORE Claravine?

Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.

Pros

What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

Cons

What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

November 2020

Hilary from Nike

Company Size: 10,000+ employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

Huge unlock for enhanced marketing analysis

Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.

Pros

The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.

Cons

Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.

Reasons for Switching to Claravine

We had no governance, control or standardization with many teams around the world using different formats for tracking CP Codes. Claravine allowed us to roll out standards and have visibility into our agency's campaign tracking in one centralized location.

November 2020

Andy from Rogers Communications

Company Size: 10,000+ employees

Industry: Telecommunications

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

Campaign Attribution / Governance at its BEST!

Pros

Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.

Cons

There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.

Reasons for Switching to Claravine

Creating Campaign IDs was very manual and had no governance, very confusing, not easy to update, overall too many inconsistent issues that was not sustainable.