Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

It would be interesting to be able to see simple click reporting on the tracking we create

From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!

I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.

What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.

The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.

Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.

Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.

There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.