--- title: "Adobe Audience Manager Software Reviews, Demo & Pricing - 2026" description: "Review of Adobe Audience Manager Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/data-management-platforms/adobe-audience-manager-profile/alternatives/" page_type: "alternatives" language: "en" --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Adobe Audience Manager Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) # Adobe Audience Manager Review Custom quote 1 plan Wondering if Adobe Audience Manager is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Adobe Audience Manager 4.4 [(31)](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) Pricing Pricing available upon request ### About Adobe Audience Manager Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences. Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments. Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination. Wondering if Adobe Audience Manager is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Adobe Audience Manager User Interface ## Popular Adobe Audience Manager Alternatives Main Product Adobe Audience Manager 4.4 [(31)](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 4.08Value for money - 4.19Customer support - 4.39Functionality Pricing Available upon request Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Salesforce Data Cloud](https://www.softwareadvice.com/customer-data-platform/salesforce-data-cloud-profile/) 4.1 [(10)](https://www.softwareadvice.com/customer-data-platform/salesforce-data-cloud-profile/#reviews) Ratings Breakdown - 3.70Ease of use - 3.56Value for money - 3.70Customer support - 4.10Functionality Pricing Available upon request Get Price Alternative Product [Virtual Data Platform](https://www.softwareadvice.com/product/523351-Virtual-Data-Platform/) 5.0 [(2)](https://www.softwareadvice.com/product/523351-Virtual-Data-Platform/#reviews) Ratings Breakdown - 4.50Ease of use - 5.0Value for money - 4.50Customer support - 4.50Functionality Pricing Starting at €129.00 per month Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.2 [(17)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.29Customer support - 4.29Functionality Pricing Available upon request Get Price Alternative Product [Sparrow](https://www.softwareadvice.com/product/519471-Sparrow/) 5.0 [(2)](https://www.softwareadvice.com/product/519471-Sparrow/#reviews) Ratings Breakdown - 5.0Ease of use - 5.0Value for money - 4.0Customer support - 4.50Functionality Pricing Available upon request Get Price ## Adobe Audience Manager Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Adobe Audience Manager Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Adobe Audience Manager Ad Network Integration API Audience Targeting Behavioral Analytics Campaign Management Customer Journey Mapping Customer Segmentation Data Analysis Tools Data Capture and Transfer Data Integration Information Governance Master Data Management ## Adobe Audience Manager User Reviews ## Adobe Audience Manager customer ratings - Overall rating: 4.4/5 - Total reviews: 31 ### Rating distribution - 5 stars: 13 reviews (42%) - 4 stars: 18 reviews (58%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 3.8/5 - Value for money: 4.1/5 - Customer support: 4.2/5 - Functionality: 4.4/5 --- ### processing Is here - Overall rating: 5/5 - Reviewer: Osanda G. - Verified reviewer: Yes - Industry: Higher Education - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly. #### Cons There is no problem for now. I love this software as other adobe software --- ### Very powerful and useful platform for building audience profiles - Overall rating: 4/5 - Reviewer: Ahsan A. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn. #### Cons The reporting is not as best as compared to other competitors. It is very expensive too as compared to others. --- ### Manager of Operations - Overall rating: 4/5 - Reviewer: Sierramae P. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 10000+ employees - Product usage: Used weekly for free trial - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered Overall, I feel like this product is very promising though it could use some updates. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros The set up is very intuitive as well as the menu. #### Cons UI is very laggy and it's very hard to troubleshoot. --- ### Allows you to learn all about the potential customer - Overall rating: 5/5 - Reviewer: Alex K. - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package. #### Cons For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality. --- ### Target who sees what! - Overall rating: 5/5 - Reviewer: Michelle P. - Industry: Telecommunications - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use, comprehensive segmentation and implementation tools #### Cons The learning curve is steep. There is a lot to master. --- ### Good overall - Overall rating: 4/5 - Reviewer: Mirela C. - Verified reviewer: Yes - Industry: Accounting - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great experience so far. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place. #### Cons AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work. --- ### Gathers as much information as possible - Overall rating: 5/5 - Reviewer: Alisa M. - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online. #### Cons It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money. --- ### analyze about audience manager - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 10000+ employees - Product usage: Used monthly for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I can create lists based on any activity on my website, so I can work on them assertively in paid media channels #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360 #### Cons one point that would help a lot in paid media campaigns is the integration with the Google Ads platform --- ### A great tool for understanding audience analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 201-500 employees - Product usage: Used monthly for less than 12 months - Reviewed: March 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery. #### Cons LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive. --- ### Powerful but complex - Overall rating: 4/5 - Reviewer: Darren G. - Verified reviewer: Yes - Industry: Management Consulting - Company size: Self-Employed - Product usage: Used other for free trial - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros There's a lot of power beneath the bonnet #### Cons As with many Adobe products, learning curve can be steep. --- Showing 1 - 10 of 31 Reviews [See All Reviews](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/reviews/) ## Adobe Audience Manager Popular Comparisons [Salesforce Marketing Cloud vs Adobe Audience Manager](https://www.softwareadvice.com/bi/adobe-audience-manager-profile/vs/salesforce-socialcrm/) ## Other Top Recommended Data Management Software [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **10** times [Prime MDM](https://www.softwareadvice.com/product/527276-Prime-MDM/) **0.0** (0) Recently recommended **2** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) **4.6** (2360) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Adobe Audience Manager with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice