Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use.

The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from.

Easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360.

Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side.

Adobe Audience Manager is Very helpful so i highly recommend. For myself i dont have any problems to solve, but I am sure in quality of this product.

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

I never really can complain about adobe. Like Google and apple they're always at the top and they always improve.

Good, easy to use product but in terms of there are still better products available in the open market.

Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

This is a one of the best software from adobe collection. Using this I can create various reports easily and process the data quickly.

Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Adobe Audience Manager is Very helpfull so i highly recommend.

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers.

Easy to use, comprehensive segmentation and implementation tools.

Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted.

User friendly utilises different products and tool to be able to manage and activate  data in a simple and effective way.

Lotame is easy to use and provides amazing support. The syndication feature allows publishers to seamlessly integrate first-party data sets directly to major DSPs.

The quality of data you can get as well as the insights. Always they are looking for to improve.

Some behaviours seem very niche and the dashboard overall is not the prettiest.

Support is quick to respond and always helpful.

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Audience reach  & quality of audiences are great at lesser cost of acquisition of cookies.

Provides great insight and analytics into audiences and campaigns.

I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs.

The UI is easy to use and it is very sufficient.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding.

We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame.

The opportunity to integrate this into our CMS offering has been extremely beneficial as well.

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP.

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

The audience modeling and data management tools are fantastic.

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed.

Some partner website when put the code in and make the problem with their page. Old user interface used for many years.

Optimize media spend and make more effective conversion. Collect DMP data and integrate with CRM to targeting the right customers.

US Dollar

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.



LongDescription

Master Data Management

Ad Network Integration

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Match & Merge

Customer Journey Mapping

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Adobe Audience Manager

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. 


Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.


Lotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk.



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