Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use.

The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from.

Easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360.

Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Highly functional with lots of use cases, limited usability for app ads & on the expensive side.

Adobe Audience Manager is Very helpful so i highly recommend. For myself i dont have any problems to solve, but I am sure in quality of this product.

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

I never really can complain about adobe. Like Google and apple they're always at the top and they always improve.

Good, easy to use product but in terms of there are still better products available in the open market.

Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

This is a one of the best software from adobe collection. Using this I can create various reports easily and process the data quickly.

Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Adobe Audience Manager is Very helpfull so i highly recommend.

The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers.

Easy to use, comprehensive segmentation and implementation tools.

However, molding it to our data structure is somewhat difficult.

I have enjoyed getting to know this product and discovering how to best use for our organization.

Working with UpMetrics has been wonderful. Their team is hands on and supportive while also adept at listening to and responding to clients' tailored needs and priorities.

I love that this product saves me a lot of time by automating most of the data processes leading up to visualizations. I also love the sleek visuals.

UpMetrics has solved that for us. They have been the terrific partner and ally we needed to fulfill this aspect of our strategic growth plan.

I love the UpMetrics team. Not only are they all so nice and easy to work with, but they are incredibly patient with us.

I hope soon they will introduce more integrations with other web-apps.

I am not sure if it was because we were using a scale down version.

With their guidance, easy to use platforms, and professional reports, we are far better equipped as we reach out to current supporters and potential funders.

UpMetrics staff has been very accessible to help us design and improve our survey instruments.

They are honest and kind, and they genuinely want to support non-profits like mine to help maximize our impact.

This software allows us to track data directly from the registration of our participants creating an easy to use data outline.

The one downside I can note is that they discontinued another product that connected to UpMetrics that we really used religiously.

In addition, their team and customer service is fantastic. They are readily available, and solutions-oriented - particularly when our nonprofit presents some unique challenges to solve.

What I love most about UpMetrics is how user-friendly the platform is, and their outstanding customer service.

The team at UpMetrics is very responsive and great to work with.

No major issues or areas of dissatisfaction have  come up for us. There are small tweaks we've shared, eg.

Great product, great customer service & great data reporting.

The ease of use of Upmetrics is really because of the amazing team behind it in addition to the platform. It's been really great to have this tool to support showing the impact of our work.

The product is easy to use & really helps capture & report our impact through data.

UpMetrics allows us to easily integrate all of our evaluation data into one place.

The only pain point was having to upload our data into google sheets, but that's to be expected with any data management service.

I appreciated being able to use the software to track our COVID-19 outreach. It helped us track expenditures and report out impact.

The visuals are beautiful and really help to tell our agency story through data visualization.

The easy integration with Google sheets is great.

I'm not quite sure how to use the educational data part of the software. I'm not sure how to gather attendance and behavior data.

US Dollar

Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.



LongDescription

Master Data Management

Ad Network Integration

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Match & Merge

Customer Journey Mapping

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Adobe Audience Manager

UpMetrics is the leading impact measurement and management platform for mission-driven organizations. By combining innovative, easy-to-use technology, expert services, and a community designed around shared learning, UpMetrics is helping organizations to maximize positive social outcomes by making it easy to define impact goals within an impact framework, and then collect and use data to measure, improve, and report on impact outcomes, and tell their story with the world. Learn more at upmetrics.com/getstarted. 

What can UpMetrics help you do?

Define Your North Star - Get clear on the positive impact you want to achieve and how you plan to achieve it

Own Your Numbers - Collect, analyze, and measure impact data to understand your outcomes

Use Data for Good - Use insights to maximize impact, attract capital, and inspire others with your story

What is an impact framework?

An Impact Framework is a tool that helps organizations define what they want to achieve and how they plan to achieve it. 

Aligned to an organization’s Mission, Vision and Objectives, it builds on their theory of change by identifying the data they will need to collect to understand, evaluate and demonstrate impact, and provides a step-by-step approach for how they plan to operationalize data collection and analysis across 5 dimensions of impact.

The key to developing a successful impact framework is to distinguish between understanding what you aim to achieve - the change you want to bring about (i.e. the impact you want to achieve) - and how to effectively measure that change. 


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