US Dollar

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. 


Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization.


Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.



LongDescription

File Management

Commenting/Notes

Real-Time Analytics

Engagement Tracking

A/B Testing

Signature Management

Rewards Management

Website Analytics

Sales Analytics

Customer Surveys

Multi-Channel Marketing

User Management

Social Marketing

Email Monitoring

Lead Capture

Customizable Reports

Document Storage

Access Controls/Permissions

Activity Tracking

Multi-Channel Campaigns

SEO Management

Shared Inboxes

Customer Segmentation

Subscription Management

Brand Tracking

Ad Network Integration

Drip Campaigns

Sales Pipeline Management

Ad hoc Reporting

Multi-Account Management

Marketing Calendar

Calendar/Reminder System

Campaign Tracking

Transaction History

Competitive Analysis

Behavioral Analytics

Categorization/Grouping

Multi-Campaign

Publish Scheduling

Audience Targeting

Calendar Management

Automated Publishing

Customizable Fields

Collaboration Tools

Data Capture and Transfer

Content Library

eCommerce Management

Full Text Search

Campaign Scheduling

Template Management

Content Publishing Options

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Document Classification

Subscriber Management

Email Distribution

Contact Management

Customer Experience Management

Version Control

Content Management

Configurable Workflow

Conversion Rate Optimization

Email Marketing

Social Media Monitoring

List Management

Sales Activity Management

Audio File Management

Real Time Data

Performance Metrics

Routing

Channel Management

Click Tracking

Text Editing

Multi-Channel Communication

Whitelisting/Blacklisting

Filtering

Marketing Automation

Queue Management

Landing Pages/Web Forms

Role-Based Permissions

Social Media Integration

Lead Segmentation

Forms Management

Customizable CTAs

Workflow Management

Email Management

Video Support

Dynamic Content

Event Triggered Actions

Visual Analytics

Image Editing

Customization

Activity Dashboard

Web browser (OS agnostic)

Starter Suite Marketing
$25 user/month

Marketing Cloud Personalization
$100,000 org/year billed annually

Marketing Cloud Engagement
$1,250 org/month

Marketing Cloud Account Engagement (formerly Pardot)
$1,250 per month

Data Cloud for Marketing
$108,000 org/year

Marketing Cloud Intelligence
$3,000 org/month

Loyalty Management
$20,000 org/month



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