Most Expensive Worst Experience You Will Ever Have.

IT is sometimes hard to organize and sort files.

This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

Salesforce Marketing Cloud is great and only getting better.

It's is very costly as compared to others I  the market.

I really enjoy the interface  it is easy to use and has a lot of features that aid you in finding the help you need. It also helps out business in more than one ways.

Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy.

Good enterprise solution but lots of customization.

Got duped by salesforce salespeople into thinking this is cutting edge technology.

Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

The support and training from SF have been excellent.

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

This product poses itself as top of class, but that's only in pricing.

Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).

I love Journey Builder and its native connections to Salesforce. Dynamic capabilities are extremely robust.

You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Salesforce is good, but HubSpot is a better CRM.

Salesforce Marketing Cloud was easy to use and easy to teach people how to use. It was a cost effective product.

Like all of Salesforce's products, their marketing cloud is an extremely powerful tool with lots of customizable capability and robust features.

Can be a lag between menus/options however nothing big. No real big complaints on our end any issues are rep is there to meet our needs.

We have a Sales cloud integration which does not work well with Marketing cloud.

Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. Cloud Pages Smart Capture forms are useless.

The user interface is horrible therefore it is not easy to navigate through the application.

Salesforce helps my salesman keep the group on the same page. Chatter works great and you can put reports on it that everyone can see.

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

Maybe it's a little difficult to learn at first, but the learning phase is quite fast and you end up knowing it very quickly.

If you pay the money, you can make salesforce into an amazing wonderful tool for your business. It's capabilities and customizations can really make your business run smoothly.

It's one of the most popular CRM, so most people are familiar with it. As such, it integrates with several other software tools out there.

Ampscript is required for many complex landing pages and emails. Difficult to use for a single user with no development background.

Easy to use (especially with Content Builder), lots of customization, allows me to send to Salesforce Reports/Lists.

Thats a problem because most Marketing Teams do not write code.

This system has a lot of advanced features which is really cool. It provides different integrations with other systems which is very useful.

Very useful for establishing end to end consumer journeys.

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market.

Overall experience w TTD has been excellent so far, esp when our account manager is really on the ball to suggest additional tactics and point us in the right direction for platform features and all.

Packed with loads of features, great for both beginners to advanced users. Superb support from the team.

Would love to use them again for other campaigns as long as the clients' budgets permit.

The client service team is another strong front for TTD and readily available to support any inquiries.

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates.

Countless useful features and amazing customer service.

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far.

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

Customer Support is helpful and timely in responses as well.

US Dollar

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. 


Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization.


Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.



LongDescription

File Management

Commenting/Notes

Real-Time Analytics

Engagement Tracking

A/B Testing

Signature Management

Rewards Management

Website Analytics

Sales Analytics

Customer Surveys

Multi-Channel Marketing

User Management

Social Marketing

Email Monitoring

Lead Capture

Customizable Reports

Document Storage

Access Controls/Permissions

Activity Tracking

Multi-Channel Campaigns

SEO Management

Shared Inboxes

Customer Segmentation

Subscription Management

Brand Tracking

Ad Network Integration

Drip Campaigns

Sales Pipeline Management

Ad hoc Reporting

Multi-Account Management

Marketing Calendar

Calendar/Reminder System

Campaign Tracking

Transaction History

Competitive Analysis

Behavioral Analytics

Categorization/Grouping

Multi-Campaign

Publish Scheduling

Audience Targeting

Calendar Management

Automated Publishing

Customizable Fields

Collaboration Tools

Data Capture and Transfer

Content Library

eCommerce Management

Full Text Search

Campaign Scheduling

Template Management

Content Publishing Options

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Document Classification

Subscriber Management

Email Distribution

Contact Management

Customer Experience Management

Version Control

Content Management

Configurable Workflow

Conversion Rate Optimization

Email Marketing

Social Media Monitoring

List Management

Sales Activity Management

Audio File Management

Real Time Data

Performance Metrics

Routing

Channel Management

Click Tracking

Text Editing

Multi-Channel Communication

Whitelisting/Blacklisting

Filtering

Marketing Automation

Queue Management

Landing Pages/Web Forms

Role-Based Permissions

Social Media Integration

Lead Segmentation

Forms Management

Customizable CTAs

Workflow Management

Email Management

Video Support

Dynamic Content

Event Triggered Actions

Visual Analytics

Image Editing

Customization

Activity Dashboard

Web browser (OS agnostic)

Starter Suite Marketing
$25 user/month

Marketing Cloud Personalization
$100,000 org/year billed annually

Marketing Cloud Engagement
$1,250 org/month

Marketing Cloud Account Engagement (formerly Pardot)
$1,250 per month

Data Cloud for Marketing
$108,000 org/year

Marketing Cloud Intelligence
$3,000 org/month

Loyalty Management
$20,000 org/month



Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Salesforce Marketing Cloud

In Person

Live Online

Webinars

Documentation

Videos

theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.


theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the video advertising module, users can create and distribute skippable, non-skippable, muted and unmuted videos to specific audience across all devices.


theTradeDesk comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. Pricing is available on request and support is extended via FAQs, email, phone and other measures.



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