Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful.

It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted.

User friendly utilises different products and tool to be able to manage and activate  data in a simple and effective way.

Lotame is easy to use and provides amazing support. The syndication feature allows publishers to seamlessly integrate first-party data sets directly to major DSPs.

The quality of data you can get as well as the insights. Always they are looking for to improve.

Some behaviours seem very niche and the dashboard overall is not the prettiest.

Support is quick to respond and always helpful.

The sorpore team is very good and always attentive to our questions. In addition, the platform is very friendly and the data it has is very good for LATAM.

Audience reach  & quality of audiences are great at lesser cost of acquisition of cookies.

Provides great insight and analytics into audiences and campaigns.

I enjoy how much better the LDX precision is now. I also like how easy it is to get the data for my APRs.

The UI is easy to use and it is very sufficient.

Customer Success - the expertise and support we received during and post-implementation was absolutely outstanding.

We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame.

The opportunity to integrate this into our CMS offering has been extremely beneficial as well.

Has a wide breadth of features and robust APIs that allow for a full integration. In addition, the team is very responsive in working together to service and fulfill client needs.

Easy to use, great user interface, client support is good. We absolutely love rep who is our main contact.

There is deep focus on the customer requirements and a highly collaborative approach to ensuring customer's are realizing value from the DMP.

It can not only help to optimize media spend that make more effective in conversion but also monetize the DMP data with DMP market exchange. This is the future of revenue.

The audience modeling and data management tools are fantastic.

The integration with our business was more than easy and they gave us support every time we needed. Once you walk through the platform, all the features are very intuitive.

Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime.

The limit it passing back data we are experiencing and the inability to accurately determine the number of users in an audience pool on Lotame that will transfer as an impression on BuzzFeed.

Some partner website when put the code in and make the problem with their page. Old user interface used for many years.

Optimize media spend and make more effective conversion. Collect DMP data and integrate with CRM to targeting the right customers.

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market.

Overall experience w TTD has been excellent so far, esp when our account manager is really on the ball to suggest additional tactics and point us in the right direction for platform features and all.

Packed with loads of features, great for both beginners to advanced users. Superb support from the team.

Would love to use them again for other campaigns as long as the clients' budgets permit.

The client service team is another strong front for TTD and readily available to support any inquiries.

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates.

Countless useful features and amazing customer service.

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far.

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

Customer Support is helpful and timely in responses as well.

US Dollar

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. 


Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.


Lotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk.



LongDescription

Engagement Tracking

Multi-Channel Marketing

Master Data Management

Performance Management

Customer Segmentation

Competitive Analysis

Behavioral Analytics

Customer Database

Audience Targeting

Data Capture and Transfer

Data Import/Export

Campaign Segmentation

Information Governance

Data Quality Control

Data Security

Data Integration

Data Visualization

Advertising Management

Match & Merge

Behavior Tracking

Reporting/Analytics

Data Migration

Data Analysis Tools

Campaign Management

Web browser (OS agnostic)

Contact Lotame Solutions for pricing details.

Email/Help Desk

FAQs/Forum

Phone Support

24/7 (Live Rep)

2-10

11-50

51-200

201-500

501-1000

1000+

Lotame

In Person

Live Online

Webinars

Documentation

theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.


theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the video advertising module, users can create and distribute skippable, non-skippable, muted and unmuted videos to specific audience across all devices.


theTradeDesk comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. Pricing is available on request and support is extended via FAQs, email, phone and other measures.



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