
MediaMath partner market place

Supported Operating System(s):
Web browser (OS agnostic)About MediaMath
MediaMath is a cloud-based solution that helps businesses manage operations related to marketing, audience segmentation, digital advertising and more on a unified portal. The built-in terminalone platform enables organizations to create, launch and manage marketing campaigns and configure targeting, optimization, media and other aspects.
MediaMath includes a consumer segmentation functionality, which allows marketing professionals to utilize data from various brands, partners and external applications to design personalized advertisements campaigns. It offers a host of features such as identity management, brand safety, multi-channel marketing, a self-service portal, and more. Additionally, marketers can use dynamic creative optimization (DCO) technology to r...
MediaMath partner market place
Supported Operating System(s):
Web browser (OS agnostic)Overall rating
4.25 / 5 stars
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May 2019
Brandon from Sanford Health
Company Size: 10,000+ employees
Industry: Health, Wellness and Fitness
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Functionality
4.0
May 2019
Makes Placing Display Ads A Breeze
Pros
Recently used MediaMath via a 3rd party vendor. Placing Display ads has never been so easy
Cons
Placing pixels on the site can be confusing, but overall love this product
February 2019
Anonymous
Company Size: 51-200 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Functionality
5.0
February 2019
User-friendly DSP with a lot of great features
We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences.
Pros
In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP.
Cons
Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors.
February 2019
Francis from Verizon Digital Media Services
Company Size: 501-1,000 employees
Industry: Internet
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
5.0
February 2019
Great DSP for agencies
Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well.
Pros
Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression
Cons
Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom.
November 2018
Kimberly from Ogilvy
Company Size: 5,001-10,000 employees
Industry: Internet
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
4.0
Functionality
5.0
November 2018
Best Self serve DSP on the market
With Mediamath I am increasing the reach of my programmatic campaigns and I am able to get unique inventory not available on other DSPs.
Pros
Its integrated with a lot exchanges. Its easy to use. Set up and reporting are easy to use.
Cons
Reporting lacks granularity. Not recommended for performance, only good for branding. Not a lot of DMP options.