Permutive
About Permutive
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.
Our audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audiences by using first-party data, without ever exposing consumers’ PII.
With Permutive’s Audience Platform, publishers create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales.
Publishers can:
- Capture behavioural, contextual, technographic, and declared data from the publishers’ audience across multiple channels.
- Analyse au...

Most Helpful Reviews for Permutive
1 Review
Alyssa
Higher Education, 501-1,000 employees
Used weekly for less than 2 years
Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed September 2019
Good product!
This product has helped our University tremendously with publishing and data management. I would recommend it!
PROSI like this product because it is user friendly, and relevant to our needs. Publisher DMP helps keep everything in one place, but also helps prioritize and organize. It's a good product, and you'll love it!
CONSAt times, there may be too many options, if that is such a thing with publishing and data management. Overall, this isn't a big complaint though.