About Permutive DMP

Permutive DMP is a data management platform, which helps publishers collect and analyze data from various sources in real-time. The software offers in-session targeting functionality, which allows administrators to limit ad serving to a specific audience.

Businesses can utilize the platform to gain first-party insights into live campaigns and analyze historical data to enhance advertising revenue. Permutive DMP enables teams to track average session length, devices used, country & page views and other metrics to analyze users' behavior. Additionally, the solution helps managers create audience segments to optimize targeted advertising programs and improve viewability.

Permutive DMP lets businesses integrate the system with...


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Supported Operating System(s):

Web browser (OS agnostic)

1 Reviews of Permutive DMP

Overall rating

4.00 / 5 stars

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September 2019

Alyssa from ONU

Company Size: 501-1,000 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

September 2019

Good product!

This product has helped our University tremendously with publishing and data management. I would recommend it!

Pros

I like this product because it is user friendly, and relevant to our needs. Publisher DMP helps keep everything in one place, but also helps prioritize and organize. It's a good product, and you'll love it!

Cons

At times, there may be too many options, if that is such a thing with publishing and data management. Overall, this isn't a big complaint though.