About theTradeDesk

theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.

theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionall...


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Supported Operating System(s):

Web browser (OS agnostic)

11 Reviews of theTradeDesk

Average User Ratings

Overall

4.36 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(6)

6

4 stars

(3)

3

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 11 results

October 2019

Melvin from Essence

Verified Reviewer

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2019

Great platform and evolving positively

Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.

Pros

Packed with loads of features, great for both beginners to advanced users. Superb support from the team

Cons

Reporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there

October 2020

David from 4sq

Company Size: 201-500 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2020

The Trade Desk is best in class and the leader in programmatic platforms

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Pros

The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.

Cons

TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.

March 2018

Anonymous

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

3.0

Functionality

3.0

March 2018

Not the best value for the costing

Pros

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Cons

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

August 2019

Raymond from OMD

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

August 2019

One of the most advance independent DSP in the market

If scale is an issue with the use of data in your campaigns. May want to give TTD a try.

Pros

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.

Cons

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

December 2019

Justina from Essence

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

December 2019

Platform designed mainly for traders!

Overall experience w TTD has been excellent so far, esp when our account manager is really on the ball to suggest additional tactics and point us in the right direction for platform features and all. Would love to use them again for other campaigns as long as the clients' budgets permit.

Pros

I like that TTD has amazing customer service support team to help traders along with their platform, and also the level of details that are available for viewing and deciding on optimisations esp at ad group level - they call it rails i think.

Cons

I think there's a certain learning curve involved for someone who has been trading mainly on DV360, but once you get the hang of it, it's actually fine! So far I've been very satisfied with the platform features cos they are obviously catered to the traders. The least favourite part is probably the tech fees which are higher than DV360's (common client concern haha) but well, features are really much better.