US Dollar

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. 

LongDescription

Engagement Tracking

Personalization

Website Personalization

Master Data Management

Experience Management

Customer Segmentation

GDPR Compliance

Projections

Customer Database

Recommendations

Account Based Marketing

Data Capture and Transfer

Data Import/Export

Campaign Segmentation

Information Governance

Data Quality Control

Data Security

Multi-Domain

Data Connectors

Data Discovery

Behavioral Targeting

Data Integration

Contextual Targeting

Process Management

Data Governance

Match & Merge

Campaign Personalization

Data Profiling

Reporting/Analytics

Customer Profiles

Data Masking

Relationship Mapping

Target Account Identification

Data Migration

Data Analysis Tools

Forecasting

Website Analytics

ETL - Extract Transfer Load

Multi-Channel Data Collection

Click Tracking

Campaign Management

In-Database Processing

Data Subject Requests (DSR/DSAR)

Security Breach Monitoring

Consent Management

Sensitive Data Identification

PIA/DPIA

Identity Verification

Data Mapping

Compliance Management

Campaign Tracking

Performance Metrics

Free Plan: 
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo 
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Segment Alternatives

Top 1 Alternatives

OneTrust

OneTrust

Popular Comparisons