AdButler
About AdButler
AdButler Pricing
AdButler offers customizable pricing based on number of ad requests and add-ons: • 1 million ad requests - $99 per month (Additional requests: $0.105/CPM) • 2.5 million ad requests - $159 per month (Additional requests: $0.105/CPM) • 5 million ad requests - $230 per month (Additional requests: $0.09/CPM) • 10 million ad requests - $341 per month (Additional requests: $0.05/CPM) • 20 million ad requests - $631 per month (Additional requests: $0.02/CPM) • 50 million ad requests - $996 per month (Additional requests: $0.015/CPM) • 100 million+ ad requests – On request
Starting price:
$99.00 per month
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for AdButler
1 - 5 of 49 Reviews
Jeff
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2020
Best Ad Server Solution On The Market Plus Excellent Customer Service
I have tried several Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.
PROSAdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard. I highly recommend AdButler.
CONSIf you are not a regular user of AdButler from an admin standpoint you will likely need to revisit their tutorials. It's not difficult as much as it is powerful and you need to remember the process for adding and managing ads.
Reason for choosing AdButler
It is a very robust program that has all the bells and whistles you would want. The others I have tried were lightweights compared to AdButler.
Reasons for switching to AdButler
The features of AdButler is second to none. I wanted a robust program for tracking, collecting payment, and monitoring ads.
Vendor Response
Thanks for your review and nice words Jeff. We are glad we are able to help you and your customers
Replied December 2020
Anthony
Publishing, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2020
The support makes all the difference
First and foremost, the AdButler staff are incredibly helpful. Even during evaluation they were always willing to take our enquiries and offer guidance wherever possible. And then during implementation, and ongoing, they go above and beyond to help with the issues that crop up for new users. Amazing!
PROSGreat user interface and controls. Easy for all skill levels to use. Good platform features to suit most use cases. Support delivery on both web and email.
CONSThere are a few bug bears like having to add a click macro to third-party & HTML5 code (our ads are supplied by clients and we haven't had those coding skills in-house.) Also, some add ons could be argued should be part of a standard plan in this era (e.g. geo-targeting, enhanced analytics like viewability.)
Reason for choosing AdButler
Ultimately it was the ease of use plus the amazing support from the AdButler team during the whole process which gave us confidence to apply and adapt to the new platform.
Reasons for switching to AdButler
They were decommissioning product.
Vendor Response
Hi Anthony. Thanks for your review and feedback. We are glad we can be of assistance.
Replied December 2020
Anonymous
5,001-10,000 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed April 2022
interesting ad tracking
The beverage company where I work promotes testing campaigns and this software has allowed us to monitor them enriched because it is also suitable for other personnel in the company to give their vision of everything inside.
PROSBecause of the ease of access, advertisers and frequency can switch over smoothly, ensuring that the advertising budget is distributed equally among all participants. Advertisers are pleased with how their ad appears in the system and how quickly and efficiently things load. Thanks for everything you've done for me over the years.
CONSCampaigns can be set up using a separate link for additional users in our organization in some cases. I don't want them to have to log in through a separate link.
Nick
Publishing, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2020
Easy to use, packed with functionality
We deliver over a million as impressions per month with this service, a mix of Paid and in house ads. It's certainly up to the task, reliable and easy to use.
PROSProfessional level as delivery system that is easy to use, but gives you everything you need; serves all types of adA from static to third party tags to VAST. The features we use most are scheduling, controlled delivery rare and geotargetting. A solid service that we have used for many years.
CONSCan be a bit clunky but improves every year.
Reason for choosing AdButler
Ease of use
ORLA
Entertainment, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2021
The right product for us
Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement. I like working with companies like Ad Butler that understand that software is always evolving and that having conversations with clients really helps.
PROSWe tried a few different ad systems before we found Ad Butler. Being able to self manage advertisers and keep content relevant to our site is really important to us. Ad Butler has worked with us every step of the way, always willing to have a call, go over feedback and make updates at a consistent pace.
CONSSometimes the workflow isn't obvious or easy to navigate but that is part of the feedback loop that we have with Ad Butler and the dedicated support really makes a difference.
Reasons for switching to AdButler
Before, we had no control over the ads that were being shown and, because we have an desktop app based product, some ad partners refused to work with us. Now we have full control over who can use our ad system and we can implement it to suit our product.