Software Advice Logo
Home
Demand Side Platform (DSP) Software

Amazon DSP

Amazon DSP

RATING:

3.7

(3)
Visit Website
Overview
Reviews

About Amazon DSP

Amazon DSP is a demand-side platform designed to help advertising agencies purchase video and audio ads and display them across Amazon websites and mobile applications. Administrators can gain visibility across audience engagement levels and performance reports of campaigns. The platform enables managers to create and share brand-specific videos with targeted customers to facilitate brand awareness. Amazon DSP allows employees to manage digital advertising inventories, track marketing trends, and analyze clients’ purchasing behavior. Additionally, teams can utilize built-in templates to create personalized advertisements. Amazon DSP lets businesses apply pre-bid filters in real-time and discover detected posts and invalid impressions across products. Pricing is availa...

Amazon DSP Pricing

Please contact Amazon directly for pricing information.

Free trial: 

Not Available

Free version: 

Not Available

Amazon DSP overview
Slide 1 of 3

Amazon DSP Reviews

Overall Rating

3.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

3.5

Customer Support

3

Value for money

3

Functionality

3.5

Most Helpful Reviews for Amazon DSP

3 Reviews

Diendéré

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed December 2022

Amazon DSP

PROS

This software handles advertising campaigns well I have a very good experience with this software

CONS

It's not as effective on a smartphone as on a PC

Anonymous

1 employee

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2022

Buono, ma migliorabile

PROS

Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie.

CONS

Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva.

User Profile

Jack

Verified reviewer

Retail, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

2

Reviewed December 2023

Amazon DSP

PROS

After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS

CONS

You have to spend $500 per day to open a campaign, so we couldn't open smaller categories. Campaign management is a black box. Your rep wants you to spend money and does not care about ROAS. You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%.