# Criteo Software Reviews, Demo & Pricing - 2026 > Review of Criteo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/demand-side-platform/criteo-profile --- [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / Criteo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/demand-side-platform/criteo-profile/alternatives/) # Criteo 2026: Benefits, Features & Pricing Wondering if Criteo is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Criteo 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Pricing Starting at $1.00 per month ### About Criteo Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. Wondering if Criteo is right for your organization? Our Campaign Management Software selection experts can help you in 15 minutes or less. ## Criteo User Interface ## Popular Criteo Alternatives Main Product Criteo 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Ratings Breakdown - 3.55Ease of use - 3.84Value for money - 3.56Customer support - 3.95Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Zeetaminds](https://www.softwareadvice.com/digital-signage/zeetaminds-profile/) 4.9 [(176)](https://www.softwareadvice.com/digital-signage/zeetaminds-profile/#reviews) Ratings Breakdown - 4.84Ease of use - 4.89Value for money - 4.96Customer support - 4.74Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Taboola](https://www.softwareadvice.com/marketing/taboola-profile/) 4.5 [(68)](https://www.softwareadvice.com/marketing/taboola-profile/reviews/) Ratings Breakdown - 4.41Ease of use - 4.29Value for money - 4.45Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/) 4.5 [(940)](https://www.softwareadvice.com/project-management/teamwork-pm-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.44Value for money - 4.48Customer support - 4.37Functionality Pricing Starting at $9.99 per month Get Price Alternative Product [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.6 [(261)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.20Value for money - 4.38Customer support - 4.48Functionality Pricing Starting at $125.00 per month Get Price Alternative Product [Adalysis](https://www.softwareadvice.com/marketing/adalysis-profile/) 4.6 [(119)](https://www.softwareadvice.com/marketing/adalysis-profile/reviews/) Ratings Breakdown - 4.34Ease of use - 4.35Value for money - 4.67Customer support - 4.51Functionality Pricing Starting at $126.00 per month Get Price ## Criteo Pricing and Plans Starting price: $1.00 per month Free Trial Free Version Basic $1.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Criteo Features - Popular features found in Campaign Management Campaign Analytics Contact Management Content Management Conversion Tracking Customizable Fields Data Import/Export Email Marketing Event Triggered Actions Lead Capture Lead Management - More features of Criteo Ad Inventory Management AI/Machine Learning Audience Targeting Behavioral Targeting Campaign Management Cross Channel Attribution Customer Segmentation Data Blending Data Discovery Demand Forecasting Display Ad Management Dynamic Content Multi-Campaign Multi-Channel Marketing Personalization Recommendations Reporting/Analytics Retargeting Ads ## Criteo Integrations Bluecore Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review PrestaShop Integration rated undefined from -1 review Tealium Customer Data Hub Integration rated undefined from -1 review LiveRamp Integration rated undefined from -1 review Adobe Audience Manager Integration rated undefined from -1 review See all 12 integrations ## Criteo User Reviews Overall Rating 3.9 Ratings Breakdown 5 32% 4 36% 3 23% 2 5% 1 5% Secondary Ratings Ease of Use 3.5 Value for money 3.8 Customer support 3.6 Functionality 4.0 Cameron S. Verified reviewer Consumer Goods 51-200 employees Used daily for less than 2 years Review source Reviewed June 2019 Powerful Retargeting, with a Few Downfalls 4 Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. Ratings Breakdown 3 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. Cons: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. Reasons for choosing Criteo The dynamic nature of the retargeting creatives were enough to sell us on the platform. Read More Artur N. Verified reviewer Retail 51-200 employees Used daily for more than 2 years Review source Reviewed July 2021 A great complement to Google and social media retargeting 4 An easy-to-manage, effective tool for retargeting on the basis of RTB. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. Cons: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). Reasons for switching to Criteo Criteo was much more effective. Read More JG Josh G. Verified reviewer Retail 11-50 employees Used monthly for less than 2 years Review source Reviewed April 2025 Good results but difficult to use 3 The results are good which is the mean thing, but so difficult to use. Ratings Breakdown 2 Ease of use 3 Value for money 2 Customer support 3 Functionality Pros: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. Cons: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. Read More Chitta Ranjan D. Verified reviewer Health, Wellness and Fitness 201-500 employees Used daily for less than 2 years Review source Reviewed December 2018 Convert Traffic to Customers Using Criteo 5 I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. Cons: For an E-commerce website, it's not that easy to implement the Criteo script. Vendor Response Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team. Replied December 2018 Read More NV Nikita V. Verified reviewer Machinery 11-50 employees Used daily for less than 12 months Review source Reviewed November 2023 Great targeting and retargeting tool 4 Ratings Breakdown 5 Ease of use 4 Functionality Pros: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. Cons: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. Read More Yacov A. Verified reviewer Accounting 11-50 employees Used daily for less than 12 months Review source Reviewed August 2022 no support at all 3 very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all .. Ratings Breakdown 1 Ease of use 3 Value for money 1 Customer support 4 Functionality Pros: dynamic remarking with animation look great easy to set up new campaign Cons: trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email .. Read More VR Verified Reviewer Internet 51-200 employees Used weekly for more than 2 years Review source Reviewed January 2019 Awesome tool for programmatic buying retargeting internationally 4 Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally. Ratings Breakdown 4 Ease of use 4 Value for money 5 Functionality Pros: Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide. Cons: Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient. Read More GZ Gabriel Z. Verified reviewer Financial Services 51-200 employees Used daily for more than 2 years Review source Reviewed June 2022 One of the best display options 5 Ratings Breakdown 3 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Inventory and performance in comparison with GDN. Great customer support. Cons: The platform is not really user friendly so you end up depending on the support team. Reasons for switching to Criteo Inventory & performance Read More Jason B. Verified reviewer Retail 11-50 employees Used weekly for more than 2 years Review source Reviewed May 2018 Great Revenue Driver 5 Criteo is by far the best revenue driver of all remarketing companies. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 3 Functionality Pros: Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used. Cons: Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that. Read More Jordan B. Verified reviewer Marketing and Advertising 11-50 employees Used weekly for more than 2 years Review source Reviewed February 2019 Best Retargeting Platform For Luxury Brands 4 I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items Ratings Breakdown 3 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The return on investment, reach in terms of placements, and customer support Cons: I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles. Read More Showing 1 - 10 of 22 Reviews [See All Reviews](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) ## Criteo Popular Comparisons [AdRoll vs Criteo](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/criteo/) [Compare All Alternatives](https://www.softwareadvice.com/demand-side-platform/criteo-profile/alternatives/) ## Other Top Recommended Campaign Management Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **6** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **7** times [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3518) Recently recommended **5** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **5** times Stuck Between Options? 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