--- title: "Criteo Software Reviews, Demo & Pricing - 2026" description: "Review of Criteo Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/demand-side-platform/criteo-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [CPQ Software](https://www.softwareadvice.com/cpq/) / Criteo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/demand-side-platform/criteo-profile/alternatives/) # Criteo Review From $1/month 1 plan Wondering if Criteo is right for your organization? Our CPQ Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Criteo 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Pricing Starting at $1.00 per month ### About Criteo Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. Do you work for Criteo? [Manage this product listing](https://www.g2.com/products/vendavo-vendavo/claim_requests/new?auto=true) Wondering if Criteo is right for your organization? Our CPQ Software selection experts can help you in 15 minutes or less. ## Criteo User Interface ## Popular Criteo Alternatives Main Product Criteo 3.9 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) Ratings Breakdown - 3.55Ease of use - 3.84Value for money - 3.56Customer support - 3.95Functionality Pricing Starting at $1.00 per month Get Price Alternative Product [Zeetaminds](https://www.softwareadvice.com/digital-signage/zeetaminds-profile/) 4.9 [(176)](https://www.softwareadvice.com/digital-signage/zeetaminds-profile/#reviews) Ratings Breakdown - 4.84Ease of use - 4.89Value for money - 4.96Customer support - 4.74Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Taboola](https://www.softwareadvice.com/marketing/taboola-profile/) 4.5 [(68)](https://www.softwareadvice.com/marketing/taboola-profile/reviews/) Ratings Breakdown - 4.41Ease of use - 4.29Value for money - 4.45Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [cropink](https://www.softwareadvice.com/product/519056-cropink/) 5.0 [(7)](https://www.softwareadvice.com/product/519056-cropink/#reviews) Ratings Breakdown - 5.0Ease of use - 5.0Value for money - 5.0Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/) 4.5 [(941)](https://www.softwareadvice.com/project-management/teamwork-pm-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.44Value for money - 4.48Customer support - 4.37Functionality Pricing Starting at $9.99 per month Get Price Alternative Product [Xnurta](https://www.softwareadvice.com/product/519133-Xmars/) 4.7 [(52)](https://www.softwareadvice.com/product/519133-Xmars/#reviews) Ratings Breakdown - 4.48Ease of use - 4.48Value for money - 4.83Customer support - 4.48Functionality Pricing Starting at $499.00 per month Get Price ## Criteo Pricing and Plans Starting price: $1.00 per month Free Trial Free Version Basic $1.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Criteo Features - Popular features found in CPQ Activity Dashboard Catalog Management Contact Management Contract/License Management Discount Management Electronic Signature Guided Selling Price/Margin Management Proposal Generation Renewal Management - More features of Criteo Ad Inventory Management AI/Machine Learning Audience Targeting Behavioral Targeting Campaign Analytics Campaign Management Conversion Tracking Cross Channel Attribution Customer Segmentation Data Blending Data Discovery Demand Forecasting Display Ad Management Dynamic Content Multi-Campaign Multi-Channel Marketing Personalization Recommendations Reporting/Analytics Retargeting Ads ## Criteo Integrations Bluecore Integration rated undefined from -1 review Adobe Commerce Integration rated undefined from -1 review PrestaShop Integration rated undefined from -1 review Tealium Customer Data Hub Integration rated undefined from -1 review LiveRamp Integration rated undefined from -1 review Adobe Audience Manager Integration rated undefined from -1 review See all 12 integrations ## Criteo User Reviews ## Criteo customer ratings - Overall rating: 3.9/5 - Total reviews: 22 ### Rating distribution - 5 stars: 7 reviews (32%) - 4 stars: 8 reviews (36%) - 3 stars: 5 reviews (23%) - 2 stars: 1 reviews (5%) - 1 star: 1 reviews (5%) ### Secondary ratings - Ease of use: 3.5/5 - Value for money: 3.8/5 - Customer support: 3.6/5 - Functionality: 4.0/5 --- ### Powerful Retargeting, with a Few Downfalls - Overall rating: 4/5 - Reviewer: Cameron S. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. #### Cons Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. #### Reasons for choosing Criteo The dynamic nature of the retargeting creatives were enough to sell us on the platform. --- ### A great complement to Google and social media retargeting - Overall rating: 4/5 - Reviewer: Artur N. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. An easy-to-manage, effective tool for retargeting on the basis of RTB. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. #### Cons The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). #### Reasons for switching to Criteo Criteo was much more effective. --- ### Good results but difficult to use - Overall rating: 3/5 - Reviewer: Josh G. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered The results are good which is the mean thing, but so difficult to use. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. #### Cons Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. --- ### Convert Traffic to Customers Using Criteo - Overall rating: 5/5 - Reviewer: Chitta Ranjan D. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. #### Cons For an E-commerce website, it's not that easy to implement the Criteo script. #### Vendor response Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team. Replied December 2018 --- ### Great targeting and retargeting tool - Overall rating: 4/5 - Reviewer: Nikita V. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. #### Cons Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. --- ### no support at all - Overall rating: 3/5 - Reviewer: Yacov A. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all .. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros dynamic remarking with animation look great easy to set up new campaign #### Cons trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email .. --- ### Awesome tool for programmatic buying retargeting internationally - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide. #### Cons Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient. --- ### One of the best display options - Overall rating: 5/5 - Reviewer: Gabriel Z. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Inventory and performance in comparison with GDN. Great customer support. #### Cons The platform is not really user friendly so you end up depending on the support team. #### Reasons for switching to Criteo Inventory & performance --- ### Great Revenue Driver - Overall rating: 5/5 - Reviewer: Jason B. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Criteo is by far the best revenue driver of all remarketing companies. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used. #### Cons Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that. --- ### Best Retargeting Platform For Luxury Brands - Overall rating: 4/5 - Reviewer: Jordan B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The return on investment, reach in terms of placements, and customer support #### Cons I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles. --- Showing 1 - 10 of 22 Reviews [See All Reviews](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) ## Criteo Popular Comparisons [AdRoll vs Criteo](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/vs/criteo/) [Compare All Alternatives](https://www.softwareadvice.com/demand-side-platform/criteo-profile/alternatives/) ## Other Top Recommended CPQ Software [Odoo](https://www.softwareadvice.com/crm/odoo-profile/) **4.2** (1331) Recently recommended **0** times [PandaDoc](https://www.softwareadvice.com/contract-management/pandadoc-profile/) **4.5** (1259) Recently recommended **0** times [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) **4.2** (1005) Recently recommended **0** times [JobBOSS²](https://www.softwareadvice.com/manufacturing/jobboss2-profile/) **4.2** (866) Recently recommended **0** times Stuck Between Options? 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