--- title: "Criteo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Criteo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Criteo is a good fit for you!" source_url: "https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CPQ Software](https://www.softwareadvice.com/cpq/) / [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) / Criteo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/demand-side-platform/criteo-profile/alternatives/) # Criteo User Reviews ## Reviews summary - Overall rating: 3.9/5 - Total reviews: 22 ### Secondary ratings - Ease of use: 3.5/5 - Customer support: 3.6/5 - Value for money: 3.8/5 - Functionality: 4.0/5 ### Rating distribution - 5 stars: 7 reviews (32%) - 4 stars: 8 reviews (36%) - 3 stars: 5 reviews (23%) - 2 stars: 1 reviews (5%) - 1 star: 1 reviews (5%) ### Most mentioned pros - Easy budget management and a transparent way to define the target result. ## Criteo customer reviews Showing reviews 1-22 of 22 (page 1). ### Powerful Retargeting, with a Few Downfalls - Overall rating: 4/5 - Reviewer: Cameron S. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. #### Cons Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. #### Reasons for choosing Criteo The dynamic nature of the retargeting creatives were enough to sell us on the platform. --- ### A great complement to Google and social media retargeting - Overall rating: 4/5 - Reviewer: Artur N. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. An easy-to-manage, effective tool for retargeting on the basis of RTB. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. #### Cons The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). #### Reasons for switching to Criteo Criteo was much more effective. --- ### Good results but difficult to use - Overall rating: 3/5 - Reviewer: Josh G. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered The results are good which is the mean thing, but so difficult to use. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. #### Cons Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. --- ### Convert Traffic to Customers Using Criteo - Overall rating: 5/5 - Reviewer: Chitta Ranjan D. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. #### Cons For an E-commerce website, it's not that easy to implement the Criteo script. #### Vendor response Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team. Replied December 2018 --- ### Great targeting and retargeting tool - Overall rating: 4/5 - Reviewer: Nikita V. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. #### Cons Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. --- ### no support at all - Overall rating: 3/5 - Reviewer: Yacov A. - Verified reviewer: Yes - Industry: Accounting - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all .. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros dynamic remarking with animation look great easy to set up new campaign #### Cons trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email .. --- ### Awesome tool for programmatic buying retargeting internationally - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide. #### Cons Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient. --- ### One of the best display options - Overall rating: 5/5 - Reviewer: Gabriel Z. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Inventory and performance in comparison with GDN. Great customer support. #### Cons The platform is not really user friendly so you end up depending on the support team. #### Reasons for switching to Criteo Inventory & performance --- ### Great Revenue Driver - Overall rating: 5/5 - Reviewer: Jason B. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Criteo is by far the best revenue driver of all remarketing companies. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used. #### Cons Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that. --- ### Best Retargeting Platform For Luxury Brands - Overall rating: 4/5 - Reviewer: Jordan B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The return on investment, reach in terms of placements, and customer support #### Cons I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles. --- ### Está muy bien, pero al sistema de atribución le falta transparencia - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara. #### Cons Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta. #### Reasons for switching to Criteo Mirando como mejorar la estrategia retargeting --- ### Plateforme publicitaire qui tient ses promesses - Overall rating: 4/5 - Reviewer: Francois K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros J'ai utilisé la plateforme Criteo dans le cadre d'une campagne média. J'ai pu toucher une audience précise grâce aux critères de ciblage disponibles et j'ai pu retargeter cette audience pour générer plus de conversion. La plateforme est simple d'utilisation dans la gestion des campagnes. #### Cons Lors de la campagne publicitaires, nous avons eu du mal à correctement programmer les événements et les faire remonter dans Criteo. --- ### Criteo Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used other for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Easy to use dashboard. Allows you to optimize based off your goals. #### Cons Creative updates were tough as you always have to go through a rep in order to make an update. I will say it is a positive they do offer A/B testing with creative, though. --- ### Converts customers and makes money! - Overall rating: 5/5 - Reviewer: Rob S. - Product usage: Used daily for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff. #### Cons Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money. --- ### I great supplement to our AdWords and Bing campaigns. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS #### Cons It can take 2 - 3 weeks for the return to catch up to the spend as everything is being dialed into your customer base. There will be a sweet spot of impressions that will limit the scaling ability of your spend / return. The seasonality of our business limited the amount we could use it. --- ### Good quality remarketing but not a self-service operation - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Functionality: 3/5 #### Pros We generated a good amount of sales of this tool. Good image options. #### Cons We had to rely on programmers at Criteo for too much; not enough self-service. #### Vendor response Thanks for your review, we're investing in self-service but for now client feedback about our managed service has been excellent. Replied November 2018 --- ### good option to misinvest your marketing budget - Overall rating: 1/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. There are many options in the market to test before criteo #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 1/5 #### Pros The promise they gave us before the start of the project #### Cons We didn't achieve any goal, with a very bad kpi #### Reasons for switching to Criteo To have more visibility about metrics, attribution...etc --- ### バナーサイズのバリエーションが豊富 - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros ダイナミックなターゲティングができ、商品を閲覧したユーザーにピンポイントで再訪問を促せます。また、対応しているバナーサイズも豊富で、Webサイトの色々な場所で表示が可能です。 #### Cons 管理画面が複雑で、日本語版だと翻訳が行き届いてない部分が多いです。 --- ### Machine Learning gone awry - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: April 2019 - Review source details: This review was submitted organically. No incentive was offered NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover. #### Cons The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!! #### Vendor response Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com Replied June 2019 --- ### Buon supporto di marketing - Overall rating: 4/5 - Reviewer: Ilaria A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used weekly for free trial - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Ottimo per ottimizzare un sito di e-commerce, incrementare le vendite con annunci di retargeting e incrementare recensioni. #### Cons Poco diffuso e poco sponsorizzato nell ambito dell e-commerce. --- ### Best retargeting software in the market - Overall rating: 5/5 - Reviewer: Cristiano P. - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. They are my tool of choice for retargeting campaigns #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great performance, ease of use and reliability of accounts #### Cons Lack of a detailed site list or whitelist options #### Vendor response Thanks for your review Paolini, we're delighted to be able to help you! Replied January 2019 --- ### good product but good luck if you need someone to contact you - Overall rating: 3/5 - Reviewer: Terry K. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used monthly for less than 12 months - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered it might work but god help you if you need support. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros simple when setup works and they are helpful on setup #### Cons NO one will contact me after multiple attempts! --- Criteo Reviews, Pros and Cons - 2026 Software Advice