# Mortar Software Reviews, Demo & Pricing - 2026 > Review of Mortar Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/demand-side-platform/mortar-profile --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Mortar Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Mortar 2026: Benefits, Features & Pricing Wondering if Mortar is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Mortar 4.6 [(5)](https://www.softwareadvice.com/demand-side-platform/mortar-profile/#reviews) Pricing Starting at $119.00 per month ### About Mortar Tired of wasting time and money on ineffective marketing campaigns? Always second-guessing which offers are best for your customers? Want to compete with your biggest competitors, but lack the time and resources? Interested in digital marketing but worried it is too expensive and don't know where to start? Introducing Mortar AI, your secret weapon to conquer the new era of digital marketing. We clean, analyse, and unify all of your fragmented data onto one easy-to-use dashboard in real-time - your Mortar AI Customer Data Platform. All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk customers and your most valuable giving you an overall view of your whole business at a glance. Finally giving you the clarity and insights on your customers and your sales that you need - empowering you to make smart, fast and informed business decisions. Now that you have these powerful insights we ensure that you have the tools to grow your market share. Using AI we provide focused segments of your customers so you can create personalised campaigns aimed at... existing customers and make it easy for you to set up digital media campaigns to gain new ones. Yes, previously reserved for large corporations, Mortar AI now gives you access to create your own programmatic digital media campaigns targeted at the ideal audience with no wastage. No agencies, no set-up fees, no more wasting money on ineffective campaigns. Are you ready to enter a new era of marketing? Try us out on our risk free seven-day trial, and we bet you won’t want to leave after you’ve witnessed the magic of Mortar AI. Master your data, build your market. Wondering if Mortar is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Mortar User Interface ## Popular Mortar Alternatives Main Product Mortar 4.6 [(5)](https://www.softwareadvice.com/demand-side-platform/mortar-profile/#reviews) Ratings Breakdown - 4.60Ease of use - 4.60Value for money - 5.0Customer support - 4.80Functionality Pricing Starting at $119.00 per month Get Price Alternative Product [Apteco FastStats](https://www.softwareadvice.com/lead-nurturing/faststats-profile/) 4.8 [(9)](https://www.softwareadvice.com/lead-nurturing/faststats-profile/#reviews) Ratings Breakdown - 4.22Ease of use - 4.25Value for money - 4.78Customer support - 4.67Functionality Pricing Starting at £6500.00 per year Get Price Alternative Product [Apteco Orbit](https://www.softwareadvice.com/bi/apteco-orbit-profile/) 4.7 [(10)](https://www.softwareadvice.com/bi/apteco-orbit-profile/#reviews) Ratings Breakdown - 4.60Ease of use - 4.88Value for money - 5.0Customer support - 4.60Functionality Pricing Available upon request Get Price Alternative Product [Salesforce Data Cloud](https://www.softwareadvice.com/customer-data-platform/salesforce-data-cloud-profile/) 4.1 [(9)](https://www.softwareadvice.com/customer-data-platform/salesforce-data-cloud-profile/#reviews) Ratings Breakdown - 3.67Ease of use - 3.63Value for money - 3.67Customer support - 4.11Functionality Pricing Available upon request Get Price Alternative Product [Snowplow BDP](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/) 4.8 [(9)](https://www.softwareadvice.com/master-data-management/snowplow-insights-profile/#reviews) Ratings Breakdown - 4.11Ease of use - 4.57Value for money - 4.86Customer support - 4.44Functionality Pricing Starting at $1500.00 per month Get Price Alternative Product [MediaMath](https://www.softwareadvice.com/data-management/mediamath-profile/) 4.6 [(11)](https://www.softwareadvice.com/data-management/mediamath-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.40Value for money - 4.67Customer support - 4.64Functionality Pricing Available upon request Get Price ## Mortar Pricing and Plans Starting price: $119.00 per month Free Trial Free Version Basic $119.00 flat rate, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Mortar Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Mortar AI/Machine Learning Alerts/Notifications Audience Targeting Behavioral Analytics Behavior Tracking Campaign Analytics Campaign Management Campaign Planning Campaign Segmentation Channel Management Contact Database Contact Management Customer Activity Tracking Customer Profiles Customer Segmentation Customizable Reports Dashboard Data Analysis Tools Database Support Data Extraction Data Storage Management Display Ad Management Engagement Tracking GDPR Compliance Lead Generation Lead Management Monitoring Personalization Predictive Analytics Predictive Modeling Real-Time Reporting Recommendations Reporting/Analytics Reporting & Statistics ROI Tracking Search/Filter Secure Data Storage SSL Security Tagging Template Management Third-Party Integrations User Management Visual Analytics Workflow Management ## Mortar User Reviews Overall Rating 4.6 Ratings Breakdown 5 60% 4 40% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.6 Customer support 5.0 Functionality 4.8 Have you used Mortar and would like to share your experience with others? JF Jacob F. Verified reviewer Staffing and Recruiting 2-10 employees Used daily for less than 12 months Reviewed November 2022 Brilliant!!! 5 Fantastic Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The data capacities to drive revenue!!!! Cons: There was nothing to dislike, it hit everything we needed to know! Read More AK Andrew K. Verified reviewer Retail 11-50 employees Used monthly for less than 2 years Reviewed December 2022 Mortar Data Analytics 5 Great experience and good analytics Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Ability to do some great reporting and BI on our data for marketing purposes Cons: finding certain reports and navigating around the interface Read More WV Wolf V. Verified reviewer Wine and Spirits Self-Employed Used monthly for less than 12 months Reviewed November 2022 The Lost Wolf Experience 4 The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers Cons: At this point for my business, the information on offer is a little daunting. Read More KB Kate B. Verified reviewer Wine and Spirits 11-50 employees Used weekly for less than 12 months Reviewed November 2022 Brand Marketing 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Reporting, Data Analysis and integration Cons: New user too early to tell of any issues. Read More JA Jo A. Verified reviewer Wine and Spirits 2-10 employees Used weekly for less than 6 months Reviewed November 2022 Easy to use solution to bring together all our data. 5 Love it! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database. Cons: Nothing, really loving everything about Mortar. Read More Showing 1 - 5 of 5 Reviews ## Other Top Recommended Data Management Software [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8094) Recently recommended **0** times [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) **4.6** (2353) Recently recommended **0** times [Google Cloud](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/) **4.7** (2290) Recently recommended **0** times [Airtable](https://www.softwareadvice.com/project-management/airtable-profile/) **4.6** (2232) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Mortar with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice