---
title: "Appcues Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Appcues. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Appcues is a good fit for you!"
source_url: "https://www.softwareadvice.com/digital-adoption-platform/appcues-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Appcues Reviews

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[Overview](https://www.softwareadvice.com/digital-adoption-platform/appcues-profile/)

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# Appcues User Reviews

## Reviews summary

- Overall rating: 4.8/5
- Total reviews: 100

### Secondary ratings

- Ease of use: 4.6/5
- Customer support: 4.8/5
- Value for money: 4.6/5
- Functionality: 4.5/5

### Rating distribution

- 5 stars: 82 reviews (82%)
- 4 stars: 15 reviews (15%)
- 3 stars: 1 reviews (1%)
- 2 stars: 1 reviews (1%)
- 1 star: 1 reviews (1%)

### Most mentioned pros

- The ease of use of the campaign editor, allows our marketing team to create content when new features are released, the tools to track the success of the campaign and measure customer engagement.
- it is straightforward tool where you will have to involve developer once - on the stage of integration (and the effort itself is not huge) - and then other anyone on the team can create beautiful flows;
- This saved us time and energy in the dev department, which is invaluable.

### Most mentioned cons

- The overcomplicate set-up

## Appcues customer reviews

Showing reviews 1-25 of 100 (page 1).

### True Builders!

- Overall rating: 5/5
- Reviewer: Kenan A.
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: November 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Lovely. I'm a fan!

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

How they reinvest into R & D. The product had blossomed over the last year and I'm really impressed how they build new features and improve the old ones. It's really easy to use and takes away the previous barriers between dev and our customer facing teams when it comes to announcing product changes.

#### Cons

They need some more work on integrations with Intercom. We had to figure out a hack to get proper NPS tags in Intercom.

---

### Appcues has revolutionized the way that we do onboarding. We have seen a ton of success using it!

- Overall rating: 5/5
- Reviewer: Alex M.
- Verified reviewer: Yes
- Industry: Philanthropy
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: October 2017
- Review source details: This review was submitted organically. No incentive was offered

Support tickets from first-time users have been almost eliminated as a result of using Appcues. This saves our company time and energy. We're able to educate users quickly and efficiently without annoying them with obnoxious additional registrations or blank fields to populate.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Appcues is amazingly well designed for any user. It's intuitive and simple to set up. It's data and record keeping make it a breeze to maintain and manage. Their customer success team is very friendly and truly desires to see your business succeed. By using Appcues, we've almost completely eliminated new user support inquiries. It provides us a way to proactively communicate how to use our software and where to begin.

#### Cons

Software updates are sometimes poorly communicated. But they're quick to educate and catch you up to speed when you're in need!

---

### Easy to use and awesome support. Critical for SaaS communication with clients.

- Overall rating: 5/5
- Reviewer: Christine W.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: October 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We definitely need this for effective communication with our clients. When a new feature is released, this is the easiest way to show functionality and train our users on best practices. It definitely cuts out useless emails and gives people the information they need exactly where they need it. Overall a great UI and great support through Appcues.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love that things are always improving. The product updates and new features released are always relevant and well thought out. When we first starting using the system the functionality was good, but over the past year they have continued to make things easier.

#### Cons

Not sure I have an answer for this. Maybe some more robust reporting could be developed, but what is there now is more than adequate.

---

### Targeted User Messaging

- Overall rating: 5/5
- Reviewer: Joseph P.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: October 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

Overall, our experience with Appcues has been highly positive. CSR, our account rep, has been magnificent in assisting us with our strategic use of Appcues to drive customer engagement and improve retention. (Both our engagement and retention rates have improved significantly as a result of our Appcues usage, and that trend looks to improve into the future.) Further, the Appcues team is continuously making improvements to the product. The functionality today is streets ahead of what it was even a year ago, and the product improvement shows no signs of stopping. Based on my experience, I highly recommend Appcues to any SaaS company looking to improve their customer engagement.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The granular targeting of users is fantastic. You can specify messaging to appear to customers according to a wide variety of parameters, allowing you to tailor a communication for almost any situation your user encounters while using your application.

#### Cons

The Reporting still leaves a bit to be desired, being, at time of writing, limited to a CSV of user interactions with a given message flow. The data is there, but it's up to you to ingest it into your BI software and slice and dice the data to get insights.

---

### Really simple to use and a big help in onboarding new users

- Overall rating: 5/5
- Reviewer: Martin L.
- Verified reviewer: Yes
- Industry: Information Services
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: February 2018
- Review source details: This review was submitted organically. No incentive was offered

It has greatly improved our user onboarding and has been of big help in reducing the workload of our support staff.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I have enjoyed the experience with Appcues from the start. First, their Academy is very insightful and gave me many ideas to use in our own Onboarding flow. Second, I really liked that I was able to create our own flows into our system during the free trial which meant that I was able to see how it would work for our customers. Third, the ability to customise the tutorial to visually match our brand identity was very important to me. In general, the experience for me as has been basically frictionless.

#### Cons

It's missing a way to easily analyse your data and to see where your users drop off (only available through third-party integration). It can be done via a csv export but is not as user-friendly as the whole other experience with the system.

---

### Top-notch, low code, in-app notifications and training elements.

- Overall rating: 4/5
- Reviewer: Erik M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: November 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

I mostly use AppCues for in-app user messaging about product releases, important announcements, and notification of planned software downtime.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I'm especially fond of how easy the AppCues interface is to use. It makes executing upon in-app messaging programs (via slide-outs and modals) a breeze, and adding training elements (hover-overs and tool-tips) can be done in a snap.

#### Cons

Occasionally the app will "stick" and metrics will be slow to populate - but that's probably due to user impatience more than anything else.

---

### Highly recommend to product teams that care about retention

- Overall rating: 5/5
- Reviewer: Neel D.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: June 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We were able to improve first month retention by 20% using appcues. It's ability to quickly iterate various flows to improve our on-boarding and activation are a game changer and don't require additional designers/engineers on staff. Furthermore, we also use it for in app announcements and NPS.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of set up, analytics, educational content, ability to quickly iterate and experiment

#### Cons

Chrome extension is sometimes buggy but it's gotten much better as of late. Additionally, there are no integrations out for email providers.

---

### Superior Support and Quality Product

- Overall rating: 5/5
- Reviewer: Jeff C.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: February 2020
- Review source details: This review was submitted organically. No incentive was offered

Overall fantastic.

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use, very intuitive, but if I run into any issues the support is top notch and very responsive.

#### Cons

The document library can be difficult to find what I need at times, I usually like to find the answers myself.

---

### Gotta love AppCues!

- Overall rating: 5/5
- Reviewer: Rubi S.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 501-1000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

AppCues is so easy to use! This tool has had a huge impact in our ability to improve and experiment with our app experience without waiting on dev teams.

#### Cons

Load time could be faster, but its qualities override this negative.

---

### Appcues is the best

- Overall rating: 5/5
- Reviewer: Pablo Z.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: September 2019
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Thanks to appcues we were able to get a more direct and friendly communication with our online users.

#### Cons

I can't think of anything. Maybe the user interface is too busy, even though they changed their design recently.

---

### Easy for customers and organizations!

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

Very pleasurable experience with learning to use the product and sharing it with our customers, to using the help desk, and getting help from support persons.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Appcues has been a great resource to our organization in engaging and teaching our customers! It has helped to grow our product adoption metrics and the new improvements make it easy for us to create campaigns on the fly!

#### Cons

In the beginning, there were features that were missing such as highlighting options and segmentation, but they have continuously improved the product over time.

---

### My loyalty level is: Appcues lover

- Overall rating: 5/5
- Reviewer: Stefania F.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2020
- Review source details: This review was submitted organically. No incentive was offered

Our products have complex onboardings and learning processes. Appcues helps us improve this problem and generate more engagement with our users. In addition to that, it allows us to make specific communications about updates, or relevant information in a simple way. We also measure the NPS through Appcues and this allows us to improve the quality of our experience and products.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

It is very friendly to use. It has everything I need to create and resolve communications within our products. It also allows me to view metrics in a simple way and then export them. And the best thing is that they have the best customer service.

#### Cons

I honestly have not had any problems. And whenever I have needed something, customer support is present.

---

### Great help

- Overall rating: 5/5
- Reviewer: Esteban S.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2019
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Great, great tool. Easy to use and very useful. Appcues makes our work much easier and helps us connect in a better way with our users. I highly recommend working with Appcues. Everything you need to do, will take just minutes.

#### Cons

No cons. It's great working with Appcues.

---

### One of the greatests

- Overall rating: 4/5
- Reviewer: Marielle Espindola B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used daily for less than 12 months
- Reviewed: August 2020
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Its simplicity and, at the same time, how deep we can go at user onboarding and flow buildings.

#### Cons

I'm missing a couple of features, like the possibility of event attributes usage in segmentation, but they're always supportive and try to work out for solutions.

---

### Easiest way to improve user onboarding

- Overall rating: 5/5
- Reviewer: Martin L.
- Verified reviewer: Yes
- Industry: Information Services
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: May 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We've greatly improved the effectiveness of onboarding new users. Also, the tools provided by Appcues have made it possible to offer in-system tutorial to our users which has reduced the load of our support team while keeping the quality of our service level high.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Appcues is really easy to use and makes creating flows to onboard users very engaging and pleasurable. I also enjoy the fact that I can customize the experience to match our brand design.

#### Cons

Steep price hike last year that made us evaluate whether to continue using the service. But the value we get from using the software outweighed the price hike.

---

### Appcues is a great product for reaching out and informing your users

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 201-500 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: December 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We've had easy setups and fast deployments to our production environments. Customer support has been helpful.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Being able to maintain our workflows using the Chrome Browser extension

#### Cons

Setting it up in all of our environments. But we understand it is necessary for them to understand what app is being accessed.

---

### Easy to use product for engaging user onboarding!

- Overall rating: 5/5
- Reviewer: Mark S.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: March 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

Excellent all around, product, support, value, etc.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Saves us tons of development time. With constantly evolving onboarding flows, we needed a way to me more efficient. Appcues was the answer.

#### Cons

Performance of builder could be better- it can be quite slow.

---

### Appcues, A Game Changer

- Overall rating: 4/5
- Reviewer: Deanna G.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: August 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

Appcues has been a total game changer for our company. Since we’ve started really leaning into a proactive in-app messaging strategy leveraging Appcues, we’ve seen a significant uptick in user engagement, lead generation, and it’s created a new channel for us to collect user feedback faster and more effectively. The platform is so easy to use, and we’re loving the integration with Heap which has allowed us to deeply understand how our users engage with our flows. I would recommend Appcues to any organization looking to ramp up their user engagement.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

Ease of use, design customization options, segments and checklist features

#### Cons

Sometimes impressions and completion rates are inconsistent with the data we see in Heap

---

### Easy to use and to work with

- Overall rating: 4/5
- Reviewer: Debora S.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 501-1000 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: January 2020
- Review source details: This review was submitted organically. No incentive was offered

Overall im having a great experience with Appcues, its simple and it works.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

It is easy to use and simple to understand. I started to work with it in one day and in the other i was super used to already. Great ux, you can customize it a lot and work with the html and css.

#### Cons

There are a few bugs during the flow building, and its a bit slow somethimes. What i really dont like is that i cant open the flows in other tabs (with the right button of the mouse), it has to be in one tab only (or launch in mutiple tabs the appcues site).

#### Reasons for choosing Appcues

Features and cost.

---

### Great product to highlight new features

- Overall rating: 5/5
- Reviewer: Aaron S.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: 11-50 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: September 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We love the product and use it to highlight new features and appcues.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Works great to highlight new features and new app store apps.

#### Cons

Cost per user is prohibitive when implementing at large enterprises.

---

### Great tool and content.

- Overall rating: 5/5
- Reviewer: Ashley G.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: December 2019
- Review source details: This review was submitted organically. No incentive was offered

My team uses Appcues to get feedback from customers But we are beginning to branch out and use it to guide them through onboarding. I've learned so much from their resources & have begun to align our customer groups with their product-led growth wheel.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Appcues does a great job of making their tool accessible. I love being able to build flows inside my app, it helps me step into my users' shoes.

#### Cons

The only thing I don't like about Appcues is that my team doesn't use it as much as they should.

---

### Very Comprehensive Onboarding Software that Negates the Need for Development

- Overall rating: 5/5
- Reviewer: Robert C.
- Industry: Education Management
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

Incredible customer service. Really go above and beyond to resolves any issues and provide comprehensive solutions to your problems.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

-Extremely easy to implement -Segmenting by any type of user -Looks beautiful -Easy analytics

#### Cons

Everything is element driven (e.g. show a call-out next to this H1 heading when user is on this page). However, our site has many "hidden" elements on a page, which only display when the user interacts with the page in a certain way. It'd be nice if you could somehow detect these clicks/interactions, and then display tutorials based on that (e.g. on click of this button, show this alert)

---

### Appcues is the best cost benefit solution for onboarding

- Overall rating: 5/5
- Reviewer: Vitor F.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: January 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

We are improving our trial strategy because we have a good onboarding, giving and delivering our value more clear to our users.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

I really like the kind of modals we can use to communicate with our users and clients.

#### Cons

Import and export solutions to create segments and make some analysis is not so efficient

---

### Game Changer for Onboarding and Feature Introduction

- Overall rating: 5/5
- Reviewer: Andrew H.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: July 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use, distributed responsibility where literally anyone on our product or marketing team can launch a new flow.

#### Cons

Responsive is not their strong suit (yet - we are told it's in process). We have to duplicate our flows on mobile and desktop and adjust accordingly.

---

### This tool is a godsend!

- Overall rating: 5/5
- Reviewer: Melody M.
- Verified reviewer: Yes
- Industry: Staffing and Recruiting
- Company size: 2-10 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: April 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We use the Appcues chrome extension a lot as well as the flow builder. This allows me at the drop of dime to start sketching out meaningful ways to communicate with our users, right on the page that I intend it to be show. Incredible, useful smart and creative tool! We love the metrics we get each of our flows, we love the targeting capability and clean design as well. This is a winner. Integration - Easy Learning Curve - Short, Minimal Design - Sleek

#### Cons

No branching logic when creating forms. Adding analytics to help measure user conversion via these modals would be sweet!

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Appcues Reviews, Pros and Cons - 2026 Software Advice