AdRoll lets you retarget your users in the easiest way

IT has been great due to the simple features and use. No technical or training required.

Pros

There is no complexity with this product. Right from reporting to customer service.

Cons

It does not capture the lead information. API integration is difficult too.

Very nice looking - but double check your numbers

Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important.

Pros

AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Cons

However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

Third Party Remarketing, is it Necessary in 2019?

I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.

Pros

Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Cons

Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

A simpler method for remarketing and identifying similar audiences

Most of the time, when we retarget customers, we see phenomenal outcomes. Style- and reporting-wise, the advertising platform differs from Google and Facebook, but it's manageable once you get used to it.

Pros

I appreciate how simplified retargeting and lookalikes are. To prevent your return on investment from exploding and to target clients who are unlikely to convert, you might establish a cost-per-acquisition rate.

Cons

In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example).

Hit or miss, but a platform worth testing

I have used Adroll for a number of different clients, and like my title says the results are very hit or miss. As a branding tool I think Adroll can be very powerful and the fact they measure view-through conversions is a nice feature but most of my clients aren't interested in that metric. With all that being said we have a number of ecommerce clients that are seeing great ROAS from the platform. I believe this is due to their unique dynamic banners.

Pros

I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Cons

I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming.