AdRoll lets you retarget your users in the easiest way

IT has been great due to the simple features and use. No technical or training required.

Pros

There is no complexity with this product. Right from reporting to customer service.

Cons

It does not capture the lead information. API integration is difficult too.

Very nice looking - but double check your numbers

Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important.

Pros

AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Cons

However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

good for remarketing

Pros

very easy to set up and lots of new features for marketing and reporting

Cons

the cost of all the automation is an ability to go very granular with targeting and having more control over results generally

Third Party Remarketing, is it Necessary in 2019?

I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.

Pros

Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Cons

Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

AdRoll Review

Overall it was a great start to get ABM moving into our marketing team, but the data integrity was an issues we were consistently trying to fix.

Pros

This was a new tool for ABM marketing that my team had not explored and for the initial cost it was great use for increased lead generation.

Cons

We had a difficult time integrating this tool into our system because we couldn't trust some of the data coming in. So we had to go back and forth a bunch of times tightening up the data integrity.