Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running.

IT has been great due to the simple features and use. No technical or training required.

Customer service is always there and although it can take a while to explain (as is pretty common) they are very helpful.

I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.

It is very easy to set up and start a retargeting camping. It integrates easily with Shopify.

For the past 6 months of using it, we're impressed. There are a lot of possibilities for advertising and we can choose the ones to use depending on our targets and goals.

Sometimes the auto-created ads are formatted weird, and you can't reposition the image. Also, it's not intuitive to add UTM tags to all ad URLs.

It does not capture the lead information. API integration is difficult too.

I originally liked how you can use BuiltWith to compile a targeted list, and then use their somewhat smart email system for cold outreach.

Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app.

The retargeting experience is important for our business so this has been a good move overall.

We use AdRoll for everything from our retargeting ad campaigns to email marketing. We've found it very effective and reasonably priced.

The only negative aspect of AdRoll is that it takes a bit of time to learn how to use, however the results are worth it.

The support team is good too. Great retargeting solution with a wide reach.

The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.

The analytics are a bit clunky and unclear at times.

The account access and setup on those accounts can be a big pain.

Good for a quick test to see the effectiveness of simple re-marketing campaign without a lot of set-up work.

But once you go into another screen or refresh your screen you'll see that you lost all the work you did. The only way to change an ad was to duplicate it and then work on the newly created one.

Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results.

Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.

Easy to use and set up campaigns. Lacks quality leads and traffic.

User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly. Gets the job done/ good pricing.

Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers.

Very user friendly, customer support pages are actually helpful, integrations are easy to implement, built-in ad creation tool is (usually) very helpful.

Maybe it was user error. But I had a harder time that I have on other platforms.

Overall after we figured it out it was nice and easy to use.

My experience has only been with the remarketing product. Within that offering, I haven't found anything that I feel creates a user barrier or makes things difficult on my end.

Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

AdRoll has a very nice looking interface that is pretty easy to deal with.

Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate.

There were strange bugs that were very frustrating to deal with.

This was a new tool for ABM marketing that my team had not explored and for the initial cost it was great use for increased lead generation.

Very nice looking - but double check your numbers.

High-quality ad management solution by reputable vendor.

Moat has been amazing partners to work with, they provide quality support, and their dashboard is easy to use.

The industry we're in requires the use of software like this and MOAT does the job well for an extremely fair price.

It is extremely easy to use and understand, with a plethora of information regarding nuances of any creative.

MOAT has been a good product for our team. Their support is phenomenal and they will walk you through whatever you need.

Invoicing is a bit confusing. Evaluated impressions does not always match impressions we served in platform, off by about 3-8% each period.

The thing I like the least is that Facebook data has a 2-3 day delay to feed in but that is a minor inconvenience.

Overall would absolutely recommend this to someone looking for a tool to track IVT.

US Dollar

AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository.


The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics.


AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.



LongDescription

AB Testing

Sales Analytics

Multi-Channel Marketing

Retargeting Ads

Personalization

Social Marketing

Customizable Reports

Cross Channel Attribution

Marketing Calendar

Recommendations

Audience Targeting

Template Management

ROI Tracking

Lead Management

Real Time Data

Mobile Retargeting

Display Ad Management

Behavioral Targeting

Marketing Automation

Behavior Analytics

Dynamic Content

Activity Dashboard

Reporting & Statistics

Segmentation

Social Media Retargeting

Website Visitor Tracking

Geotargeting

Visitor Management

Conversion Tracking

Campaign Analytics

Campaign Management

Web browser (OS agnostic)

Pricing is tailored to suit your needs, with no contracts, no minimum and no maximum costs.

Pricing is based on a CPM model with a range of  $1- $2.50.

Email/Help Desk

Phone Support

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

AdRoll

Webinars

Documentation

Videos

Moat is a cloud-based analytics and intelligence platform, which helps transform brand advertising across all devices and channels. Primarily catering to midsize and large businesses, it is a digital marketing measurement tool, enabling brands, publishers and agencies to measure, visualize and enhance the impact of advertising in real time.


Key features of Moat include non-human traffic detection, understanding customer behavior, marketing analysis and visual/other content delivery measurement. Additionally, its full-service reporting platform helps with real-time updates, automated email alerts, collaboration and unification of third-party data on one screen, transaction tracking and creating collateral and graphs.


With insights into brand media and measurement strategy, Moat facilitates campaigns’ credibility, ad intelligence and understanding of industry trends. Also, it integrates with third-party software and provides an application programming interface. Support is extended online, and pricing is available on request.



AdRoll vs Moat

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