Basis is marketing automation and advertisement management solution that helps businesses run digital media campaigns across websites and social media platforms. It enables marketing teams to manage programmatic, direct, social, display, television and mobile advertisements via a unified platform. The platform allows employees to create request for proposals (RFPs), prepare contracts and handle communication with vendors across various online channels. It offers a host of features including audience segmentation, collaboration, analytics, data storage management, interactive content and more. Additionally, it lets managers handle leads, streamline retargeting campaigns and track employees’ productivity. Basis comes with an application programming interface (API), w...
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