The time we safe turning campaigns around since we start using wayin is insane.

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time.

UI & certain functions are really good.

Reporting & copy feature. When I copy a placement it just remove all the check boxes selected tracking check boxes. You can't put mixed reporting matrices and always get discrepancy with celtra creatives.

There is an amazing previewer and event monitor for testing the creatives. Overall, a welcoming and intuitive interface. Also, the ad tags are simple to extract, with the major DSPs and Ad-Servers providing auto-macro insertions.

Celtra appeals to me on multiple levels. Primarily, it is a very user-friendly platform that is straightforward to use and navigate. Second, Celtra offers an abundance of tools and options that allow me to customize and personalize my experience to my needs. Lastly, I appreciate that Celtra's platform is always evolving and adding new features and capabilities.

Higher entry-level funds and commitments are required for onboarding. The onboarding process can be extensive, particularly for organizations with no experience with creative automation or DCO.

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.