Help me to be a better sales person and see the wants/needs of current and potential advertisers

Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.

Some of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports

The most valuable information is contact information, including email addresses and phone numbers. We all know ad sales is a numbers game and MediaRadar enables you to send out emails to multiple contacts on the same account, so you're virtually sure to get a response from someone to initiate a conversation!

I would like more information on the target audience. Currently MediaRadar provides an income target but not much more.

Terrible. Zero ROI. Unhelpful customer service team. When asked to get out of the contract early because the platform is pretty useless, we received abusive and aggressive emails from their 'legal' and collections team.

Nothing about it met our expectations. They over-promised during the sales process - the platform does not come close to doing what we need it to do, data-wise.

1. The data is out of date and most contacts are not valid. 2. Sale team reported numerous issues with quality.

Lead generation, new potential prospects, and several closed won deals

Insight into advertising trends year over year, not just the current issue of what is running. I also appreciate that you can hunt by vertical and by territory, as our organization must use both in our sales approach

Sometimes I do not feel like I understand the full scope of the capabilities, more trainings and such would be nice.

Being able to connect with them directly on LinkedIN and having access to their email addresses and phone numbers.

I don't have any major cons, except at times marketing contacts are not updated in a timely manner.

Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running

Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

I use the software to get information about brands and their advertising trends, spend, etc. I also use it to get contact information from various brands to use for my outreach.

I like the ease of finding information about brands and companies such as media spend, area of spend, etc. I also love the Power Reports feature. It makes it easy to filter results based on what I'm looking for.

There are a lot of things I like about the software, and not much I don't like. The only issue I run into is the database not having contacts for certain brands sometimes.

Extremely helpful and necessary for my business

Amount of data and great customer service

Navigating the different reports and functionalities can be challenging

Contact list is up to date. Digital spending is broken up into direct and programmatic which helps in identifying brands to go after.

Honestly, there is nothing that I believe needs to be immediately fixed or resolved. Just continue to evolve the product and ability to capture accurate spends across digital, video, social, and native.

I love the app! It's great for business travels. It makes it easy to prospect and get information while on the road.

Edit credits can be confusing as there are different places to look. Otherwise, there are no problems!

Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.

It's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.

It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!

I use the software a lot and an comfortable using it. It’s helped me to open doors and start conversations. Plus its gives me confidence that I have the background info to show prospects I’ve done my homework and ask meaningful questions.

MediaRadar is easy to use. I like The tearsheets option. It helps me a lot to see examples of creative running with competitors. And the Perfect Pitch feature gives me a quick understanding of the prospect and what they’ve done.

Contacts aren’t always there but the “request a contact” button is there to help.

Great customer service and ease of us. Most major tourism boards are in there and also many CVB are represented as well.

I use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to.

As with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes.

Ease of use and the extensive data. Not only do they have more contacts and intel regarding media campaigns they have the most up-to-date info. Additionally the ad agencies seem to engage and provide additional data to help us tailor our campaign

Would love to see more Federal Media Contacts as well as Gov Relations teams

Helps with sales, identifying prospects, makes for targeted proposals using MR info

Contact info; competitive spending for print and digital; able to see creative; insight info to use for proposals

Liked the old format where (on print) you could see creative and where it ran - easier to view. Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report.