Numerator

Numerator is a cloud-based market intelligence solution designed to help businesses discover customers’ buying patterns and interests based on demographics or psychographics attributes. The application allows brands to create targeted surveys for consumers, evaluate their purchase journeys and build segmented profiles for them. Using Numerator, advertising agencies can track the performance of competitor's ads in real-time and calculate ad spends across multiple channels. It provides promo insights, which enables retailers to determine the effect of promotions and purchases made by customers. Team members can also measure the effectiveness of ads based on quality, placement, pricing and timing. Additionally, marketing professionals can receive regular price update...