Opteo

RATING:

4.8

(114)

About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts. Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates. Opteo also o...

Opteo Pricing

It is also available at $197/mo and $397/mo with additional features.

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

Ad copy testing
Slide 1 of 6

Opteo Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Opteo

1 - 5 of 108 Reviews

David

Mechanical or Industrial Engineering, 2 - 10 employees

Used less than 12 months

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed January 2022

Awesome Software

Gustavo Madruga,

Verified reviewer

Used daily for less than 12 months

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2017

Makes my life easier

Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

PROS

Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.

CONS

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

User Profile

Casper

Verified reviewer

Computer Software, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2018

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Better CPL, better quality score, better ads, more traffic etc. Just good things.

PROS

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.

CONS

Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Ian

Marketing and Advertising, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

Reviewed February 2019

Great for some Insights - much cheaper than competitin

PROS

The costs is far cheaper than competitive softwares like Wordstream.

CONS

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

Alessandro

Verified reviewer

11-50 employees

Used daily for less than 12 months

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2017

Easy Way to Optimize Enormous AdWords Accounts

PROS

Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

CONS

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.