StackAdapt target audiences
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Web browser (OS agnostic)About StackAdapt
StackAdapt is a display advertising platform, which helps businesses in healthcare, finance, retail and other industries create, plan and execute marketing campaigns. Administrators can gain visibility into audiences, contextual insights, site transparency, impressions, conversions and other metrics using custom reports and a centralized dashboard.
StackAdapt allows marketers to automate targeted campaigns by defining multiple bid tactics. Its Ad Previewer enables businesses to view video, display and native advertisements before launching them on specific domains. Professionals can manage campaign outreach across various devices and channels such as TVs, desktops and tablets. Additionally, supervisors can export or schedule reports according to requirements ...
1 Reviews of StackAdapt
Overall rating
4.00 / 5 stars
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February 2021
Anonymous
Verified Reviewer
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
February 2021
Easy to use DSP but not perfect.
A very easy to use DSP that is friendly for newcomers and a good DSP to start with.
Pros
The user interface is very intuitive and easy to use. They also offer a free certification course to help with training on how to use the platform.
Cons
Editing campaigns can be very clunky and bulk editing was only recently added. Adding creative to campaigns is still very cumbersome. Making mass edits across lots of campaigns still needs to be done manually and is very time consuming. Lot's of features are difficult to use or have no explanation.