--- title: "B2B Wave Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of B2B Wave. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if B2B Wave is a good fit for you!" source_url: "https://www.softwareadvice.com/distribution/b2b-wave-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Headless eCommerce Software](https://www.softwareadvice.com/ecommerce/headless-comparison/) / [B2B Wave](https://www.softwareadvice.com/distribution/b2b-wave-profile/) / B2B Wave Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/distribution/b2b-wave-profile/) Reviews [Alternatives](https://www.softwareadvice.com/distribution/b2b-wave-profile/alternatives/) # B2B Wave User Reviews ## Reviews summary - Overall rating: 4.9/5 - Total reviews: 52 ### Secondary ratings - Ease of use: 4.9/5 - Customer support: 5.0/5 - Value for money: 4.9/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 47 reviews (90%) - 4 stars: 5 reviews (10%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - I like how we can set customer pricing add data sheets lots of photos. - B2B Wave is incredibly easy to use and intuitive, making the ordering process seamless and efficient for our team. - Good - B2BWave was a step in our journey to digitise the B2B sales process. ### Most mentioned cons - Honestly, first we tried a competitor and it was way too complicated. - Not always user friendly. ## B2B Wave customer reviews Showing reviews 1-25 of 52 (page 1). ### Ordering Portal - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered Looking for the right software is daunting and making the wrong choice can be detrimental to your business. We spent over a year testing ordering portal software. B2B Wave was the right decision and has added tremendous value to our business and to our customers. We were looking for an ordering portal which could integrate with our stock management and accounting software. This was easily achieved due to B2B Wave having an outstanding API, support and a clear understanding of our business. The value B2B Wave has added to our business in the past 6 months is unbelievable and I highly recommend them. Thank you for making such great software and keep up the good work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use Good API Great Support Fast! #### Cons Nothing to add here. Everything challenge we have put to B2B Wave has been resolved. --- ### great product with outstanding support for hearing aid company - Overall rating: 5/5 - Reviewer: Joey P. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs. #### Cons Nothing - great product with tremendous customer support #### Reasons for choosing B2B Wave much less expensive but still flexible and effective for our business needs --- ### A great step to digitise your B2B Agent Sales - Overall rating: 4/5 - Reviewer: Peter G. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The way agents can log-in as customers and place orders. Thy can also pull off their own reports. #### Cons Basic UI - fine for agents but not customers. --- ### Best option available for b2b with Shopify - Overall rating: 5/5 - Reviewer: Emily F. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered Felt very supportive by onboarding & customer service. Overall the system is streamlined and clear once you learn it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros An affordable option for a small, growing business who's not ready for Shopify Plus. Extremely user friendly, and customer service has been 100% supportive. The best option to separate out your D2C & B2B sales channels while keeping products & inventory synced on both ends. #### Cons No video education for individual topics. The "help" button usually can answer anything, but sometimes would prefer video tutorials on the overall site function & specific categories. #### Reasons for switching to B2B Wave Did not feel that was the best fit our company, although we didn't need all of the function we still hit many walls which would require an upgrade in subscription, which was already double the cost of b2b wave. Did not feel support by customer service, it took at least 24 hours on weekdays for any response. --- ### Want to scale your B2B online sales and impress your customers? B2B Wave is the answer. - Overall rating: 4/5 - Reviewer: Lindsey C. - Verified reviewer: Yes - Industry: Alternative Medicine - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered 9/10 So many positive factors about this solution including the team you interact with and product enhancements. Highly recommend, a great starting platform for wanting to boost B2B sales while giving your customers visibility to their past orders and account as well as outstanding dues for past orders. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Product support is top notch. We have also been able to scale our sales three fold by implementing this solution and maintaining it on a daily basis. Was an easy implementation and has served us well in all areas we have needed, customer management, order management, integrations with ShipStation and QBO are a huge plus as well as ability to link merchant processor and freight shipping partner. #### Cons Wish there was a portal for marketing materials as well as an easy way to process returns. In an ideal world there would be a more robust discount configuration for products as well as a bulk add option for quotes when creating those in the field. --- ### Using B2BWave website - Overall rating: 5/5 - Reviewer: Andrew S. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This review was submitted organically. No incentive was offered For many years, B2B Wave has been excellent support for our website and was able to make modifications for us. The website was so robust that we didn't have to contact them once for any other support in seven years of business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The website was very easy to set up and use. It was also very responsive, robust, and secure. You can easily add product options with various price breaks etc It is a great product for new start-ups, without the need to be too tech minded. #### Cons We needed the product to be integrated with Sage 50 with the inventory date received displayed for out-of-stock items, and when next due plus other features such as managing pricing in sage and up loaded to the website automatically. --- ### Good B2B Ecommerce for small business - Overall rating: 4/5 - Reviewer: Riccardo N. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Very Positive, good value for money #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We were looking for an easy-to-use solution for both our customers and us. With B2B wave we have found both compromises. The price is very competitive and the use is very simple #### Cons They should improve the layout part of the product web page and the mobile version. Furthermore, it would be advisable to customize the look of the site up to date #### Reasons for choosing B2B Wave Easier to use and cheaper --- ### B2B Wave - Shot Scope - Overall rating: 5/5 - Reviewer: Gavin D. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2024 - Review source details: This review was submitted organically. No incentive was offered Great - really enjoyed it. It has helped Shot Scope grow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simplicity - easy to set up and easy to train on #### Cons A few areas where there is a lack of functionality, but support does work on these. --- ### Great Customer Service & Knowledge about the product/services they are offering. - Overall rating: 5/5 - Reviewer: Tanner A. - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Its been great, my online sales have increased as well as overall customer base. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use and the ability to have someone talking through things with you if you need help. #### Cons At first customer service was an issue, but the rep that I was working with got replaced with someone I can really count on. Great company moving in the right direction! #### Reasons for switching to B2B Wave The previous website provider we used was very out of date and out of touch with communication. --- ### More than I expected - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Working with b2bwave has solved me many problems and has made my life easier in more ways I could count. I can't thank them enough for offering such services at such low prices. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Since the beginning everything was excellent. Features, customer support, UI and overall communication has been much more than I would expect. #### Cons I wish I had found b2bwave earlier. I understand they are a new company and their progress in the past two years has been astonishing. --- ### Great Product - Overall rating: 5/5 - Reviewer: Vanessa K. - Verified reviewer: Yes - Industry: Wholesale - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is a very simple platform to navigate and it's easy to learn. #### Cons There are not enough reporting features or options to pull reports. --- ### B2B Wave - Overall rating: 5/5 - Reviewer: Adrian d. - Verified reviewer: Yes - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy of use and great customization service. Integration with inventory management software and capacity to track orders, sync and optimize workflow. Very complete tool with room to continuous improvement. #### Cons None so far. The tool is not complete, but they are continuously adding features both from their end and upon request. --- ### 10/10 would recommend - Overall rating: 5/5 - Reviewer: Darien N. - Verified reviewer: Yes - Industry: Biotechnology - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's easy to use, the customer service is unbeatable. The team is always engaged and ready to help. #### Cons Sometimes when uploading products the old data is not erased, this has been fixed by the developers. The system seems relatively new but out of all the products I have used it seems to be the easiest to navigate. --- ### A Great B2B Software - Overall rating: 5/5 - Reviewer: Bethany T. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered B2B Wave is exactly the product that I have been looking for for several years! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that we can use this offline at trade shows when wifi is not dependable. And that the interface is not complicated for customers to learn how to use. #### Cons The only thing at all that I would change is to be able to have the status of "pre order" override the fact that the inventory quantity is zero. There are work arounds for this, but they have to be clicked on and off as the inventory goes in and out of stock. It makes is very safe not to oversell though I suppose. #### Reasons for switching to B2B Wave User-friendliness for customers and off-line ability for trade shows. --- ### Excellent product for wholesale businesses. Excellent support. - Overall rating: 5/5 - Reviewer: Con P. - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use for customers as well as administrators. The team and B2B is very helpful and were happy to customise software to meet our requirements. #### Cons it would be an improvement if software connected directly to myob. Currently we use some middleware to connect to myob. #### Vendor response Thank you so much for your review! We have been working diligently to make our software easy-to-use for our customers and their customers too. We are always looking for ways to improve and new integrations are in our roadmap. Replied July 2018 --- ### Amazing tool to scale up your wholesale business. Fantastic customer service! - Overall rating: 5/5 - Reviewer: Yannis M. - Industry: Wholesale - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A great example of what good customer service should be, they deliver happiness every time! The system is super easy to use and very easy for your customers to use, it definitely helps to increase sales. It takes very little time to set it up and they offer a free trial. We have made many customizations to allow us to integrate the API data to our inventory software. The price of the service can't be beaten for the value it offers!! #### Cons It would be nice to have an Ipad application that we can place orders offline when there is no internet connection. #### Vendor response Thank you for your kind words Yannis. We're very happy to help you scale your business! Also, thank you for your valuable feedback, greatly appreciated! Replied August 2017 --- ### B2B Wave Review - Overall rating: 5/5 - Reviewer: Mitchel G. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2019 - Review source details: This review was submitted organically. No incentive was offered So far it has been a great set up experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its very user friendly but also flexible in its applications. #### Cons It would be nice to have some more control over customization --- ### Intuitive Ordering Platform That Makes Business Easier - Overall rating: 5/5 - Reviewer: Sanat R. - Verified reviewer: Yes - Industry: Medical Devices - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, our experience with B2B Wave has been very positive — it has streamlined our ordering process and made day-to-day operations significantly easier for our team. It's a reliable platform that we've come to depend on for our business needs #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros B2B Wave is incredibly easy to use and intuitive, making the ordering process seamless and efficient for our team. Their customer support has also been outstanding, always ready to help whenever we need assistance. #### Cons The reporting and analytics features could be more robust and detailed to better support business decisions. Additionally, customer service response times through Teams could be improved for a smoother support experience. --- ### JS PowerSolutions feedback - Overall rating: 5/5 - Reviewer: Simon Y. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure. #### Cons As of now, it is great, but it feels like there's features to be added as I get more into the system. #### Reasons for choosing B2B Wave Ease of understanding the platform and implementing functions #### Reasons for switching to B2B Wave Odoo provides a larger platform with more options, but needs for a software specialist to deploy well. Personally, I found myself sitting and typing codes and such to make it work, spending all my time on getting it nice where b2bWave did all the basics for me upfront. --- ### Easy experience - Overall rating: 5/5 - Reviewer: Ellen D. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. [sensitive content hidden] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched [sensitive content hidden] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The folks are friendly, efficient, and eager to make it a smooth experience. No pressure and no coding experience necessary. #### Cons - At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it. --- ### Would highly recommend B2Bwave!!! - Overall rating: 5/5 - Reviewer: Hollie R. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We have been working with B2Bwave now for 2-3 years and we wish we had it sooner! The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. The integration with Xero is an added touch. With the click of one button, the information is transferred across & the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere!! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find). #### Cons No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon. #### Reasons for choosing B2B Wave There was a couple of others but I cannnot recall their names at the moment! #### Reasons for switching to B2B Wave We required something that enabled our customers to access and order directly whilst looking pretty from the front end, and was easy to use. Previously they emailed their orders which we transferred across and as the company grew, this became unmanageable! --- ### B2B Wave the best decision for our website - Overall rating: 5/5 - Reviewer: Cherry B. - Verified reviewer: Yes - Industry: Wholesale - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is such a great platform so easy to use. Website looks amazing. I like how we can set customer pricing add data sheets lots of photos. #### Cons It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us. #### Reasons for switching to B2B Wave We needed an online sales tool. Our customer could log in see the products, pricing and make orders. --- ### Our experience with B2BWave - Overall rating: 5/5 - Reviewer: RICHARD G. - Verified reviewer: Yes - Industry: Import and Export - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2024 - Review source details: This review was submitted organically. No incentive was offered Overall very positive. All those in our company that are currently using B2Bwave think its great. We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. Customers can now see pictures & desriptions, which they can use on their websites. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer ordering more accurate and faster. Ease of use. Customer knows when products are out of stock. Orders can be saved for later and completed another day. Notification of products back in stock. Good support when I required help to change some things. Customer feedback has been really good. This is an example:- "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while" We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day. #### Cons Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future? No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system. #### Reasons for choosing B2B Wave Communication with those whom developed the site. we had a good idea what we could do with the site because of this. We had good support as well. --- ### Well put together system easily tailored to specific needs - Overall rating: 5/5 - Reviewer: Max T. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This review was submitted organically. No incentive was offered simple to use significant benefit is Improved stock and order visibility allowing our customers to tailor orders to what we have on hand increasing overall sales. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Simple but effective easy to set up and implement. Although using API & integrations can add a layer of complexity I like how B2B has made its platform part of a modular solution to business management. In the past, we have tried to use one central system to handle stock, Trade, retail, admin, order management and all the rest of the business process but have found that these systems rarely work as intended. and you are left short when they fail. B2b wave slots in and with other low-cost platforms to allow you to switch out any part of the process if you find a better product or need to expand due to growth #### Cons Updating order details and editing orders can be a manual and slow-going process without using ship station. The veeqo integration may solve this but improving the Excel order importer to update order info and QTY's etc would be a good way of updating order details on mass. #### Reasons for switching to B2B Wave CCP was trying to do everything under one system. We found it not fit for purpose in most of those areas there were also regular system outrages --- ### COO / Co-owner - Overall rating: 5/5 - Reviewer: Brennan C. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. [sensitive content hidden] is very helpful and really appreciate how much he has worked with our company. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me ([sensitive content hidden]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future. #### Cons We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard. #### Reasons for choosing B2B Wave Cost was the number one factory. Second was features such as having users login. #### Reasons for switching to B2B Wave Wave has better and more robust B2B systems. ## More reviews [Next reviews](https://www.softwareadvice.com/distribution/b2b-wave-profile/reviews/?page=2) --- B2B Wave Reviews, Pros and Cons - 2026 Software Advice