--- title: "Centra Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Centra. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Centra is a good fit for you!" source_url: "https://www.softwareadvice.com/ecommerce/centra-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/) / [Centra](https://www.softwareadvice.com/ecommerce/centra-profile/) / Centra Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/ecommerce/centra-profile/) Reviews [Alternatives](https://www.softwareadvice.com/ecommerce/centra-profile/alternatives/) # Centra User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 46 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.8/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 38 reviews (83%) - 4 stars: 7 reviews (15%) - 3 stars: 1 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - All the features and easy management. And the fact that you can have several tabs/windows open at the same time, and work with them simultaneously. And the constant development of new features to ease the costumers work. - It is very intuitive and easy to use! Both our internal sales team and customers have very quickly adopted the system and are consistently giving it top ratings in our surveys. - The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. ## Centra customer reviews Showing reviews 1-25 of 46 (page 1). ### The ultimate platform for scaling your business - Overall rating: 5/5 - Reviewer: Pontus K. - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered We've had a great transition from Shopify to Centra with the help of the fantastic Centra team. We've been up and running for the past two months and I only have good things to say about the software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use, customization, integrations, pricing #### Cons I do not have any specific cons for this product --- ### A very flexible e-commerce platform that has yet to show weakness - Overall rating: 5/5 - Reviewer: Jonathan S. - Industry: Computer Software - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros All businesses we have worked with have so far been possible to implement using Centra. Clients can start small and grow with the platform as they need. Third party integrations are extremely solid #### Cons API documentation and custom fields can be improved. There are semi-reliable options for the latter --- ### ICIW Implementation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist!Ease of plugin integration is also a very welcome change for us!Being able to separate B2B and B2C logic is something that helps us very much. #### Cons Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting and as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news. --- ### Centra set up for client - Overall rating: 5/5 - Reviewer: Anton P. - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered We belive that the Centra team is really helpful and customer focused, when we needed they did support us during the whole project. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The pros are the pricelists for several markets, standard plugins and set ups that are easy to use. We belive this is a strong of the shelf product that have most of the e-com functionality that is needed to run your everyday business. #### Cons The interface is not super intuitive, but we belive Centra has a roadmap for their own interface. --- ### Great platform to manage and increase sales, both B2B and B2C - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Centra works as our hub for product catalog management, buying and B2B / B2C sales. It ties in seamlessly though API with our warehouse using ShipHero and our physical stores using Sitoo POS-system. All in all a great setup that keeps improving with monthly updates. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use platform with great front-end and a robust back-end with good API-setup for connecting to external platforms. #### Cons Dashboard hasn't been updated but is easily solved with good data export possibilities for external BI analysis. --- ### Centra review - Overall rating: 5/5 - Reviewer: Fredrika L. - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Centra is great! We are still quite new users but can already see a lot of possibilities and great potential to grow with Centra moving forward. We have been adding new features, new shipping methods and product fields during this initial period and everything has been easy to implement. We have also recieved great support from Centra in all steps. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The centra software is easy to use and offer a lot of good features like bulk editing, product/order management, return management, creation of new markets etc. all in one place. The integration process was smooth and we are very happy with the outcome! #### Cons A great opportunity or add to the current centra software would be a "controller" function for stock. For example that products recieve a small red flag if stock is below 2 pcs in a size variant. --- ### Centra - Overall rating: 5/5 - Reviewer: Adam G. - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's flexibility and open APIs to take control and fully adapt to your organization. #### Cons The product management could be easier to maintain and bulk manage, when it comes to very advanced data. --- ### Daily Sports and Centra - Overall rating: 4/5 - Reviewer: Matilda L. - Industry: Sports - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Our overall experience with Centra is great - we loved that we choosed Centra because of their soloution both for B2C nad B2B and also their super easy part to just add new markets! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We are very pleased and happy that we choosed Centra as our platform, the product information is so easy to handle and we love the dashboard where you get a quick resume of all sales, orders and products. The intregation with our Business system and other tools was also super easy. #### Cons We hope the part for Marketplace will be better and more simple than it is today. --- ### OUR Agency - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is easy to use and understand. People at Centra are very helpful and the service is great! #### Cons There are always something that can be improved, for example some integrations and the B2B system. --- ### Truely Composable - Overall rating: 4/5 - Reviewer: Sebastian B. - Industry: Internet - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros One of the few real headless / Composable systems that are API first for brands. #### Cons As with all plattforms there are aspects that you cannot alter/modify yourself. --- ### Digitized wholesale and a digital showroom - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Wholesale - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered With Centra, we have been given the opportunity to increase our wholesale business effectively. We easily reach out with more products to more customers without the need for additional staff resources. Our customers like the tool and think it is easy to shop wholesale online, instead of traditional sales meetings we can now present collections more often and thus ensure that our customers have the right assortment in the right time. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we like the most is that it was quick and easy to set up and that all our wholesale partners finds it easy to use. Internally, it is easy to manage collections, users and orders. Centra quickly became a part of our everyday business. #### Cons We would appreciate the same flexibility as in the report tool also for Linesheets and in when exporting orders. By being able to chose the format and the included data, we could easier meet our customers needs and adapt exports and imports to our ERP system to include all the necessary data. Especially before being fully integrated. --- ### The best headless e-commerce platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Centra is our go-to platform for e-commerce for both b2b and b2c. Their headless architecture is a perfect match for integrating headless content management systems and external services. #### Cons GraphQL support is not yet implemented.. --- ### Henri-Lloyd x Centra - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered An easy sales overview, all sales data and order handling in one place. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very user friendly, anything you can't find using logic you find using the user manual. #### Cons Most features are already there but you can't customize anything specifically. --- ### We are happy with Centra - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered We wanted to provide a great buying option to our resellers to buy new collections. Centra works perfectly for this. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Layout is great, it is easy to use for the reseller. #### Cons Orders to the factory are little bit difficult --- ### Online Showroom and Sales Channel for Wholesale - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Wholesale - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Overall experience with Centra - SO GOOD! Great platform and great people to work with. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The simplicity. Both for us setting it up, and for our customers using it. #### Cons What could be better is that the order export is adjustable depending on ERP. So that you easily can get all the information needed. --- ### Easy-to-use advanced backend system. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Pretty much everyone in the company is using centra on a daily basis whether it's warehouse, b2b, b2c, customer service, sales managers, logistics. It's truly a fantastic system. Centra has great customer service that are solution oriented to help us find ways to get the most out of Centra and implement new solutions. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros For us it's important to keep everything in one system. Centra allows us to keep track of inventory, process orders, create shipments and manage returns and much more without leaving centra.com. The B2B and B2C works pretty much the same making it easy to work with both and for our partners to process the shipments. Easy to use, both for us and our partners. #### Cons It would be nice to be able to customize the system further to optimize the use for each companys profile. --- ### Essential for fast growing international brands - Overall rating: 4/5 - Reviewer: Victor E. - Industry: Management Consulting - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to. #### Cons It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have. --- ### Optimal platform for upscaling D2C brands! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Sports - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform. #### Cons The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date! --- ### Stockholm Surfboard Club - Overall rating: 5/5 - Reviewer: Erik C. - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered Really very amazing so far! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body. #### Cons Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :) --- ### Long time partner - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Centra is a modern, scalable and dynamic software. In our partnership they've always been fast to respond and implement solution that serve our common clients. #### Cons Early on it happened that their customer success was a bit slow to react to our requests, but that has improved a lot the past 1-2 years. --- ### International opportunities with new platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Being able to focus on building our brand in a better and smarter way, working with campaigns and promos without disturbing the brand is definitely number one. The over all process (all external partners included) was surprisingly easy, we had quite good time management and from our perspective the deadline was pretty far away so we never experienced any stress which resulted in good quality deliveries in all end points. I hope that the best is yet to come, we feel confident in the partnership together with Centra and other partners. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Main reason we chose Centra is because of how it will improve our routines while working as well as the new opportunities we have to work towards new customers world wide. Big bonus was the dashboard and how the voucher/promos work. #### Cons At this point we're not missing anything from Centra. I think it's probably not about the product but our experience with working in the platform, at first it's a bit overwhelming but now we're starting to get used to it. --- ### Technically mature and leading the way - Overall rating: 5/5 - Reviewer: Carl-Axel R. - Industry: Retail - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this. #### Cons Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months. --- ### All Blues - Centra - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Luxury Goods & Jewelry - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to use. Good integrations for headless e-commerce but also for wholesale and purchases. All in one. #### Cons Not sufficient reports. Needs to be improved, specially regarding bundle products. --- ### Db Equipment - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: February 2020 - Review source details: This review was submitted organically. No incentive was offered Way better uptime, faster workflow, less time spent on maintenance #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros - SaaS - Easy to scale - Headless API - Quick to work in - Shared set-up for B2B and B2C - Integrations to key marketing platforms and payments #### Cons - Poor CMS. Need to use external CMS. Small team. --- ### Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros launching with centra was very smooth. #### Cons localize section could have a better interface ---