About Certona

Certona is an artificial intelligence (AI)-enabled personalization solution designed to help businesses in the eCommerce sector engage with customers across channels through automated personalization. The predictive visual search functionality enables marketers to recommend products to customers based on used search terminology.

Certona helps retailers present promotional offers to customers based on their historical behavior and profiled preferences. Features of Certona are collaboration, custom workflows, content targeting, email marketing, customer management and more. Additionally, the application lets online retailers automatically rearrange catalogs to feature relevant products at the top of a webpage.

Certona facilitates integration with variou...


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Supported Operating System(s):

Web browser (OS agnostic)

29 Reviews of Certona

Average User Ratings

Overall

4.28 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(14)

14

4 stars

(11)

11

3 stars

(3)

3

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 29 results

October 2019

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2019

Oldie but a goodie

Pros

Solid long-standing platform with an excellent customer success team

Cons

All customization requires development $ from integrator

November 2019

Michael from Transformco

Company Size: 5,001-10,000 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2019

Powerful, Flexible Personalization tool

Improve conversion and AOV

Pros

Certona Experience Manager is a powerful End-User Tool that allows me to update strategies, and A/B test regularly and get reporting to optimize the experience and drive conversion.

Cons

Occasionally CEM glitches, gets hung up puts me in blacklist mode a bit too often, would like to be able to copy individual strategies to separate containers, to same container for modification. Tagging logic , REc Demand logic was difficult to confirm with other analytics software like Omniture.

Reasons for Choosing Certona

Performed well in test, including engineering hours for special projects.

November 2019

Suzanne from Evergreen Enterprises

Company Size: 201-500 employees

Industry: Wholesale

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2019

Certona Recommendations

I did enjoy working with the Certona team and loved the recommendations, but it was a set it and forget it plan as we couldn't track the results and/or make any additional changes as we wouldn't know if it would hurt the bottom line or help us.

Pros

I loved the ability to customize the software to meet the Company's needs on all of our devices: website, iPad app, CRM, and analtyics package. We had the ability to download the information to work on an off-line mode as well.

Cons

While the recommendations were good, we lacked the ability to track our results - we were unable to measure ROI, run A/B tests, as well as make upgrades, such as content recomendations. This was our developer's 'fault' due to incredibly high costs, but in a nutshell without results - we're unable to make decisions.

Reasons for Choosing Certona

The overall options available to us in terms of strategies, personalization, content and connectivity over multiple platforms to create an omnichannel experience.

November 2019

Gail from Soft Surroundings

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2019

Solid tool for personalization and engagement, with some minor flaws

They make it very easy to see where they are driving revenue and engagement, which I appreciate. Their testing and reporting is thorough and easy to follow. The account management and customer success teams are helpful and friendly. They always have a list of new ideas to test so that your strategies don't get stale, rather than just setting something up and then forgetting about it.

Pros

Personalization engine and algorithm are strong Team supports frequent testing to ensure that your strategies are working optimally Account managers are thorough and easy to work with There is great continuity among account staff - you don't get bounced from one rep to another Team makes lots of suggestions for improvements and how to best optimize your use of the software

Cons

Some pieces are not as easily customizable as I would like On some things, support queue can be very long Building some reports in the portal can be tedious or difficult to get to

Reasons for Choosing Certona

Price, reviews, overall system value and length of time in the marketplace

November 2019

Dorothy from Soft Surroundings

Company Size: 10,000+ employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Excellent Customer Service

Certona has allowed us to create a more personalized experience for the customer on our website and within emails. They generate additional demand by subtly suggesting products to shoppers based on past and like behaviors.

Pros

We have loved working directly with our client success team. They are constantly working to optimize our strategies via very thorough testing.

Cons

The platform has always been a bit clunky to work with, but their teams are always available to help work through any questions we have.