---
title: "Format Software Reviews, Demo & Pricing - 2026"
description: "Review of Format Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/ecommerce/format-profile/"
page_type: "product"
language: "en"
---

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Overview

[Reviews](https://www.softwareadvice.com/ecommerce/format-profile/reviews/)[Alternatives](https://www.softwareadvice.com/ecommerce/format-profile/alternatives/)

# Format Review

From $7-$13/month Free trial 6 plans

Wondering if Format is right for your organization?

Our eCommerce Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Format

4.7

[(206)](https://www.softwareadvice.com/ecommerce/format-profile/reviews/)

Pricing

Starting at $7.00 per user per month

### About Format

Format is a web-based portfolio-building platform that combines the capabilities of cloud storage, client proofing, and portfolio designing tools. It’s primarily used by photographers, videographers, illustrators, architects, models, graphic designers, influencers, and other creatives.

Besides portfolio management and media enhancement, this tool also includes data protection, website creation, and search engine optimization capabilities. Users can upload their images and videos from the centralized dashboard, select their layout and preferred theme from the media reels, build standalone websites, and develop mobile-responsive online stores with custom templates.

Format does away with the need for coding with its built-in design editor. It lets content producers create gallery pages with space for displaying, promoting, and sharing artwork. Integrating with Capture One and Adobe Lightroom, the platform facilitates data-sharing while also offering the option to collaborate via photo proofing.

Do you work for Format? [Manage this product listing](https://www.g2.com/products/format/claim_requests/new?auto=true)

Wondering if Format is right for your organization?

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## Format User Interface

## Popular Format Alternatives

Main Product

Format

4.7

[(207)](https://www.softwareadvice.com/ecommerce/format-profile/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.56Value for money
-   4.80Customer support
-   4.44Functionality

Pricing

Starting at $7.00 per month

Get Price

Alternative Product

[Wix](https://www.softwareadvice.com/crm/wix-profile/)

4.4

[(10819)](https://www.softwareadvice.com/crm/wix-profile/reviews/)

Ratings Breakdown

-   4.46Ease of use
-   4.31Value for money
-   4.22Customer support
-   4.27Functionality

Pricing

Starting at $17.00 per month

Get Price

Alternative Product

[Odoo](https://www.softwareadvice.com/crm/odoo-profile/)

4.2

[(1341)](https://www.softwareadvice.com/crm/odoo-profile/reviews/)

Ratings Breakdown

-   4.03Ease of use
-   4.08Value for money
-   3.86Customer support
-   4.17Functionality

Pricing

Starting at $31.10 per month

Get Price

Alternative Product

[Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/)

4.6

[(3435)](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/reviews/)

Ratings Breakdown

-   4.47Ease of use
-   4.31Value for money
-   4.37Customer support
-   4.31Functionality

Pricing

Starting at $19.00 per month

Get Price

Alternative Product

[Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)

4.3

[(2956)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/)

Ratings Breakdown

-   4.33Ease of use
-   4.11Value for money
-   4.23Customer support
-   4.20Functionality

Pricing

Starting at $12.00 per month

Get Price

Alternative Product

[GoDaddy Website Builder](https://www.softwareadvice.com/ecommerce/godaddy-website-builder-profile/)

4.2

[(1382)](https://www.softwareadvice.com/ecommerce/godaddy-website-builder-profile/reviews/)

Ratings Breakdown

-   4.23Ease of use
-   4.08Value for money
-   4.19Customer support
-   4.01Functionality

Pricing

Starting at $9.99 per month

Get Price

## Format Pricing and Plans

Format has six plans. Portfolio Basic is $7.00/user/mo billed monthly. Portfolio Pro is $8.00/mo billed monthly. Portfolio Pro Plus is $13.00/mo billed monthly. Workflow Free is free. Workflow Pro is $8.00/mo billed monthly. Workflow Pro Plus is $13.00/mo billed monthly.

Free trial

Portfolio Basic

$7.00

per user, per month

Start your creative career with the Basic plan for $7 per month billed annually. This plan includes starter themes, 15 website pages, and several professional business tools in addition to the main feature set.…

Portfolio Basic plan includes:

-   10 Client Galleries
-   24/7 Customer Support
-   2 GB File Transfers
-   Award-Winning Templates (Starter Theme)
-   Client Contracts
-   Copyright Protection
-   CRM Light
-   Free Mobile App
-   Gallery Password Protection
-   High-Resolution Images (100)
-   Lightroom and Capture One Integration
-   Mobile-Optimized Website
-   Photography Business Masterclass (1 Chapter)
-   Powerful SEO Tools
-   Professional Branded Email ($72 Per Year)
-   Social Integration
-   SSL Security
-   Website Pages (15)

Portfolio Pro

$8.00

flat rate, per month

Build your business with unlimited website pages and all themes for $8 per month billed annually, or $20.99 per month billed monthly. This plan includes all professional business tools in addition to the main feature set.…

Portfolio Pro plan includes:

-   100gb Photo Storage
-   1500 High-Resolution Images
-   15% Format Market Commission
-   15 Minutes of Hosted Video
-   All Features of Portfolio Basic
-   Commission Free Online Store (3 Products)
-   Free Custom Domain
-   Template Themes
-   Unlimited Webste Pages

Portfolio Pro Plus

$13.00

flat rate, per month

Grow your business with the Pro Plus plan, which includes priority support, unlimited website pages and high-resolution images, along with all professional business tools and the entire feature set. $13 per month billed annually, or $34.99 billed monthly.…

Portfolio Pro Plus plan includes:

-   120 Minutes of Hosted Video
-   5% Format Marketplace Commission
-   All Features of Portfolio Pro
-   Commission Free Online Store (1000 Products)
-   Email Subscriber Form
-   Photography Business Masterclass
-   Plus: Priority Support
-   Premium Design Features
-   Unlimited High-Resolution Images
-   Website Build Service (Free With Annual Plan)

Workflow Free

$0.00

Free forever

Essential client management tools on a free plan.

Workflow Free plan includes:

-   10 Client Galleries
-   24/7 Customer Support
-   2gb File Transfers.
-   Client Contracts
-   CRM Light
-   Gallery Password Protection

Workflow Pro

$8.00

flat rate, per month

Advanced client management tools, unlimited contacts, and 5GB of file transfers. $8 per month billed annually, or $20.99 billed monthly.…

Workflow Pro plan includes:

-   50 Client Galleries
-   5 GB File Transfers
-   All Features of Workflow Free Plan
-   Free Custom Domain.
-   Plus: Unlimited Contacts for CRM Light

Workflow Pro Plus

$13.00

flat rate, per month

For creatives with multiple disciplines, this plan starts at $13 per month billed annually, or $34.99 billed monthly, and includes priority support, unlimited contacts, and 10GB of file transfers.…

Workflow Pro Plus plan includes:

-   250 Client Galleries
-   10 GB File Transfers.
-   Plus: Priority Support
-   All Features of Workflow Pro

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### How does Format pricing compare to alternatives?

Format's starting price is $7.00/user/month. Explore how its pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Format4.7[(206)](https://www.softwareadvice.com/ecommerce/format-profile/reviews/) | $7.00 /user/mo | Available | Not available | 4.6 |
| [Wix](https://www.softwareadvice.com/crm/wix-profile/)4.4[(10,819)](https://www.softwareadvice.com/crm/wix-profile/reviews/) | $17.00 /mo | Available | Available | 4.3 |
| [Odoo](https://www.softwareadvice.com/crm/odoo-profile/) 4.2[(1,341)](https://www.softwareadvice.com/crm/odoo-profile/reviews/) | $31.10 /user/mo | Available | Available | 4.1 |
| [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/)4.6[(3,435)](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/reviews/) | $19.00 /mo | Available | Not available | 4.3 |
| [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)4.3[(2,956)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) | $12.00 /mo | Available | Not available | 4.1 |

Format4.7[(206)](https://www.softwareadvice.com/ecommerce/format-profile/reviews/)

* * *

Starting price

$7.00 /user/mo

Free trial

Available

Free version

Not available

Value For Money

4.6

-   [Wix](https://www.softwareadvice.com/crm/wix-profile/)4.4[(10,819)](https://www.softwareadvice.com/crm/wix-profile/reviews/)
    
    * * *
    
    Starting price
    
    $17.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.3
    
-   [Odoo](https://www.softwareadvice.com/crm/odoo-profile/) 4.2[(1,341)](https://www.softwareadvice.com/crm/odoo-profile/reviews/)
    
    * * *
    
    Starting price
    
    $31.10 /user/mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.1
    
-   [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/)4.6[(3,435)](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/reviews/)
    
    * * *
    
    Starting price
    
    $19.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.3
    
-   [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/)4.3[(2,956)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/)
    
    * * *
    
    Starting price
    
    $12.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.1
    

## Format Features

-   Popular features found in eCommerce
    
    CRM
    
    Data Security
    
    Inventory Management
    
    Mobile Access
    
    Multi-Channel Marketing
    
    Multi-Store
    
    Promotions Management
    
    Returns Management
    
    SEO Management
    
    Shipping Management
    
-   More features of Format
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Notifications
    
    Auto Update
    
    Content Library
    
    Content Management
    
    Customizable Templates
    
    Data Import/Export
    
    Design Management
    
    Drag & Drop
    
    Image Editing
    
    Image Library
    
    Landing Pages/Web Forms
    
    Online Store Builder
    
    Photo Proofing
    
    Pre-built Templates
    
    Project Management
    
    Real Time Editing
    
    Real-Time Updates
    
    SSL Security
    
    Templates
    
    Website Management
    

## Format User Reviews

## Format customer ratings

- Overall rating: 4.7/5
- Total reviews: 206

### Rating distribution

- 5 stars: 160 reviews (78%)
- 4 stars: 40 reviews (19%)
- 3 stars: 5 reviews (2%)
- 2 stars: 1 reviews (0%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.7/5
- Value for money: 4.6/5
- Customer support: 4.8/5
- Functionality: 4.4/5

---

### Portfolio for Artists

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Photography
- Company size: Self-Employed
- Product usage: 3-5 years · weekly
- Reviewed: August 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

- Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style

#### Cons

To be honest? None. Because the pricing and customer service are better than anywhere else.

---

### So far the best software for building websites. I can be focused on my work instead of fixing bugs.

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Product usage: less than 1 year · daily
- Reviewed: September 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Customer support is awesome here! They are answering my questions immediatelly. Format is nice because if you want to keep it simple you can, as I do. I just use it for simple gallery to showcase my photograph and never had any problems with that. Feature called "proofing" saved me a lot of time with selecting photos remotely with my clients. And also it is good because you look more professional with this proofing thing instead of sending numbers of files via email. I would highly recommend this for a photographers.

#### Cons

There are some times that working in "manager panel" is really slow but it's not a big thing. For now the only feature that is missing is uploading files in the background, so you can work on other things in your website while uploading a gallery.

---

### User for over 3 years.

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Arts and Crafts
- Company size: Self-Employed
- Product usage: 3-5 years · weekly
- Reviewed: September 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

This was the first software I ever used for my photography portfolio and haven't looked back since. Its extremely easy to use and provides me just what I need to showcase my work.

#### Cons

It has a limited amount of things that you can manipulate. Wix is better for specifics but overall to showcase your portfolio, it does the trick. One thing that I do not like as well is its lack of showing analytics. If I am not mistaken, you need to pay a bit extra to see those where as with other providers they offer that standard.

---

### Very easy to use and figure out, great ability to customize. Affordable and amazing customer service

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Photography
- Company size: Self-Employed
- Product usage: less than 1 year · weekly
- Reviewed: September 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

A beautiful website and a one place to do most aspects of what I need from my site.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The drag and drop is easy to use, and it looks great. You can easily figure out what any problems or elements are, and how to adjust them. There's a easy web pop up to get to customer service if you have any issues. They offer a blog, store, portfolio, client gallery, and all sorts of templates so that you can "do it all". They also helped me with linking to my domain and everything that entailed.

#### Cons

There was a bit of experimentation necessary to figure out how to properly use the tag system, it's a bit different from others I've used, but easy to fix once I figured it out.

---

### Very easy to update, smooth navigation and beautiful interface and templates available.

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Philanthropy
- Company size: Self-Employed
- Product usage: 3-5 years · weekly
- Reviewed: September 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The nice templates available, the way editing the content is easy, the format interface easy to navigate.

#### Cons

I don't think there is a template optimized for a film/video portfolio. Right now, the videos are managed just like photos but they shouldn't be. Also, some templates still don't work that well on mobile.

---

### Very user friendly

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Product usage: 1-3 years · weekly
- Reviewed: September 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The program is very user-friendly and has cool website design layouts. I like the simplicity of it. I also like how easily accessible the features are.

#### Cons

I wish there were more options of website design layouts. Also, I wish there were more flexible features for the page layout.

---

### my two months with Format

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Fine Art
- Company size: Self-Employed
- Product usage: less than 1 year · daily
- Reviewed: April 2022
- Review source details: This review was submitted organically. No incentive was offered

it's good and intuitive to use with nice design templates

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

lightroom software, design templates, intuitive using, support

#### Cons

background gallery settings, some bugs like in the tool “captions and descriptions"

---

### Not as good as advertised

- Overall rating: 2/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 51-200 employees
- Product usage: less than 1 year · a few times a year
- Reviewed: January 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 2/5

#### Pros

Unfortunately, not much. I've tried a lot of different website builders (Wix, Squarespace, Wordpress, etc.) but I was excited to see Format advertised as specifically catering to designers and design portfolios. However, it was not intuitive and felt very clunky. I am an experienced web designer and developer, but I gave up trying to make Format work in a short period of time.

#### Cons

I contacted customer service before creating an account to verify which types of file formats were acceptable. As a designer, I have various different file formats for photos, videos, and clickable prototypes. Sadly, once you start trying to build your portfolio, you discover that it only allows basic JPEG, JPG, or PNG files. I went back to Wix!

---

### Fantastic.

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Photography
- Company size: Self-Employed
- Product usage: less than 1 year · weekly
- Reviewed: September 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Happy clients, great compliments on my work

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I've gone through multiple sites for my photography and this has been by far the easiest one to navigate. Things are easy to post, they look good no matter the theme you choose.

#### Cons

The only problem I have is the blog aspect. I wish there were more custom options to edit the blog.

---

### I can recommend Format

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Online Media
- Company size: 2-10 employees
- Product usage: less than 1 year · weekly
- Reviewed: October 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

I found the customer support helpful in terms of sign up for the product. Moreover, the design and themes are all high quality

#### Cons

It would be nice to have larger images available in the home page

---

Showing 1 - 10 of 206 Reviews

[See All Reviews](https://www.softwareadvice.com/ecommerce/format-profile/reviews/)

## Format Popular Comparisons

[Wix vs Format](https://www.softwareadvice.com/ecommerce/format-profile/vs/wix/)[Squarespace vs Format](https://www.softwareadvice.com/ecommerce/format-profile/vs/squarespace/)[Weebly vs Format](https://www.softwareadvice.com/ecommerce/format-profile/vs/weebly/)[WordPress vs Format](https://www.softwareadvice.com/ecommerce/format-profile/vs/wordpress/)

[Compare All Alternatives](https://www.softwareadvice.com/ecommerce/format-profile/alternatives/)

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