--- title: "Format Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Format. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Format is a good fit for you!" source_url: "https://www.softwareadvice.com/ecommerce/format-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/) / [Format](https://www.softwareadvice.com/ecommerce/format-profile/) / Format Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/ecommerce/format-profile/) Reviews [Alternatives](https://www.softwareadvice.com/ecommerce/format-profile/alternatives/) # Format User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 207 ### Secondary ratings - Ease of use: 4.7/5 - Customer support: 4.8/5 - Value for money: 4.6/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 161 reviews (78%) - 4 stars: 40 reviews (19%) - 3 stars: 5 reviews (2%) - 2 stars: 1 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design. - I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. - It allowed me to share galleries that provided a reasonable user experience for my clients and to promote my business with an attractive website. ### Most mentioned cons - While the customer service is exceptional, connecting an existing domain is far more complicated than it should be. - The e-commerce functionality did not meet my needs at the right price point, and I found the configuration options for client galleries limiting. - background gallery settings, some bugs like in the tool “captions and descriptions" ## Format customer reviews Showing reviews 1-25 of 207 (page 1). ### Portfolio for Artists - Overall rating: 5/5 - Reviewer: Chi L. - Verified reviewer: Yes - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style #### Cons To be honest? None. Because the pricing and customer service are better than anywhere else. --- ### So far the best software for building websites. I can be focused on my work instead of fixing bugs. - Overall rating: 5/5 - Reviewer: Bartosz P. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer support is awesome here! They are answering my questions immediatelly. Format is nice because if you want to keep it simple you can, as I do. I just use it for simple gallery to showcase my photograph and never had any problems with that. Feature called "proofing" saved me a lot of time with selecting photos remotely with my clients. And also it is good because you look more professional with this proofing thing instead of sending numbers of files via email. I would highly recommend this for a photographers. #### Cons There are some times that working in "manager panel" is really slow but it's not a big thing. For now the only feature that is missing is uploading files in the background, so you can work on other things in your website while uploading a gallery. --- ### User for over 3 years. - Overall rating: 5/5 - Reviewer: Nicolett T. - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This was the first software I ever used for my photography portfolio and haven't looked back since. Its extremely easy to use and provides me just what I need to showcase my work. #### Cons It has a limited amount of things that you can manipulate. Wix is better for specifics but overall to showcase your portfolio, it does the trick. One thing that I do not like as well is its lack of showing analytics. If I am not mistaken, you need to pay a bit extra to see those where as with other providers they offer that standard. --- ### Very easy to use and figure out, great ability to customize. Affordable and amazing customer service - Overall rating: 5/5 - Reviewer: Briana G. - Verified reviewer: Yes - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. A beautiful website and a one place to do most aspects of what I need from my site. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The drag and drop is easy to use, and it looks great. You can easily figure out what any problems or elements are, and how to adjust them. There's a easy web pop up to get to customer service if you have any issues. They offer a blog, store, portfolio, client gallery, and all sorts of templates so that you can "do it all". They also helped me with linking to my domain and everything that entailed. #### Cons There was a bit of experimentation necessary to figure out how to properly use the tag system, it's a bit different from others I've used, but easy to fix once I figured it out. --- ### Very easy to update, smooth navigation and beautiful interface and templates available. - Overall rating: 4/5 - Reviewer: Joanne G. - Verified reviewer: Yes - Industry: Philanthropy - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The nice templates available, the way editing the content is easy, the format interface easy to navigate. #### Cons I don't think there is a template optimized for a film/video portfolio. Right now, the videos are managed just like photos but they shouldn't be. Also, some templates still don't work that well on mobile. --- ### Very user friendly - Overall rating: 4/5 - Reviewer: jessica m. - Verified reviewer: Yes - Product usage: Used weekly for less than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The program is very user-friendly and has cool website design layouts. I like the simplicity of it. I also like how easily accessible the features are. #### Cons I wish there were more options of website design layouts. Also, I wish there were more flexible features for the page layout. --- ### my two months with Format - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Fine Art - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered it's good and intuitive to use with nice design templates #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros lightroom software, design templates, intuitive using, support #### Cons background gallery settings, some bugs like in the tool “captions and descriptions" #### Reasons for choosing Format design templates #### Reasons for switching to Format end of developing (koken) --- ### Not as good as advertised - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used other for less than 6 months - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Unfortunately, not much. I've tried a lot of different website builders (Wix, Squarespace, Wordpress, etc.) but I was excited to see Format advertised as specifically catering to designers and design portfolios. However, it was not intuitive and felt very clunky. I am an experienced web designer and developer, but I gave up trying to make Format work in a short period of time. #### Cons I contacted customer service before creating an account to verify which types of file formats were acceptable. As a designer, I have various different file formats for photos, videos, and clickable prototypes. Sadly, once you start trying to build your portfolio, you discover that it only allows basic JPEG, JPG, or PNG files. I went back to Wix! --- ### Fantastic. - Overall rating: 4/5 - Reviewer: Katy M. - Verified reviewer: Yes - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Happy clients, great compliments on my work #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've gone through multiple sites for my photography and this has been by far the easiest one to navigate. Things are easy to post, they look good no matter the theme you choose. #### Cons The only problem I have is the blog aspect. I wish there were more custom options to edit the blog. --- ### I can recommend Format - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Online Media - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I found the customer support helpful in terms of sign up for the product. Moreover, the design and themes are all high quality #### Cons It would be nice to have larger images available in the home page --- ### I currently use FORMAT as the main hosting service for promoting my portfolio. - Overall rating: 5/5 - Reviewer: ANTONIS D. - Industry: Photography - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. To promote and manage my Official website as a photographer. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros FORMAT is my main tool for designing and managing my Official website as a photographer. I first tried and used it back in 2012. Since then, I am very satisfied and happy to be able to upload my work and feature my Photography work, as all the tools and design layouts are friendly to use and easy for managing different pages. The performance of the website is really good and I am very satisfied also by the fast response and kind guidance provided by their customer service. #### Cons It took me some time to realize that JPG picture format is running faster and its easier for upload and for loading the page. PNG Image format, especially if they are more than 5MB can cause delays in loading the pages of my portfolio, so I had to re-arrange the formats and re-upload only JPG Images. There isn't something particular that I dislike, maybe if the platform was supporting Flash video files and Intro pages it would be more enjoyable. But overall I am satisfied. --- ### I am happy that I found Format, and want more people to know how awesome their product is. - Overall rating: 5/5 - Reviewer: Craig A. - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So far Format is the only company I've found that has fulfilled my requirements for WYSIWYG site production at a reasonable cost. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Format is easy to use and offers many clean, non- distracting, and professional templates. The customer service crew is friendly and rapid in response. They want to know real details if you have a complaint. I've never had a problem with my site going offline or getting hacked. It is direct- unlike managing a site through wordpress. They surprise us with free new upgrades...like a store! I thought that was really cool. #### Cons I've been using the redesigned site administrator graphic upgrade and mentioned to customer service that I thought the earlier version was easier to navigate or see, perhaps it was a design/ contrast issue. I'm getting used to the new layout, so in some ways I'm used to the learning curve of a new graphic interface design. Perhaps another visualization option under the new scheme, or a few adjustments available for contrast settings would help. --- ### Easy to use; Fabulous customer service! - Overall rating: 5/5 - Reviewer: Julia B. - Industry: Photography - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've recommended Format to all of my photographer friends. It would be awesome if it were cheaper but I understand all the costs associated with running an interface like this and I'm happy to oblige with the cost! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Love the simplicity and functionality of the user interface. But my absolute favourite thing is the Format customer service. No waiting on the phone to get help from someone across the world needed... you message them over the website and they get back to you so soon! And they really do listen... if you ever find something you don't like or wish they had, they will most likely include this feature in their next update! --- ### Format is the perfect interface to share my portfolio, proof and deliver images, and shop my store. - Overall rating: 5/5 - Reviewer: Andrew K. - Industry: Photography - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's designed for creatives and so has all the necessary features built into the design. Presentation matters and my work always looks elegant on the site. #### Cons The easier it is to do complex things on the website, the better. I'm hoping (and maybe it's already happened) that you come out with a template that would allow me to organize all my projects visually on the home page in a way that would allow me to scan through images and also have a quick description. It might already exist and I haven't taken the time to find the right template or modify the code. --- ### Format for Photographers - Overall rating: 5/5 - Reviewer: Alex W. - Verified reviewer: Yes - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: May 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Format has been AMAZING! I have tried using Wix, Adobe Portfolio and SquareSpace for my online portfolio/website, but Format has been the software I Love the Most! Love the different design options and the ability to change colors, typography styles, and sizes. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love all the features about Format. First and foremost, I LOVE the different design options depending on what kind of portfolio you want to have and to show to future employers. I love that Format lets you choose different subscriptions plans with different features and additions. I also love that format automatically saves your portfolio as you edit it. It's very easy to share your Format portfolio with others. #### Cons One thing I dislike about Format is that you cannot pay for a 6 month plan. Its either monthly or yearly --- ### I'm very happy with Format, being a user for many years! - Overall rating: 5/5 - Reviewer: Nousha S. - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps me show my work to the world and connect with like minded people. Also helps me with ethics's business side of what I do. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros User friendly, straight forward and clean. Anyone with min understanding of how to create a website can use and navigate it. #### Cons More options in designs and themes. Would love to see some new and exciting options, like when you can just roll the pages down instead of clicking and going to another page and... --- ### Great Website, I love the options. - Overall rating: 5/5 - Reviewer: Chris K. - Industry: Photography - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My website drives sales, and allows me to show my work to my customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the templates in Format and the ability to be able to use them and customise the different options. I like the way they work on mobiles and different formats. #### Cons I don not like the way the Videos are embedded on either Youtube or Vimeo, I would like them to be native to format. Also better options for Video style formats. --- ### Format makes web page creating so easy! I love how I can easily update and make changes on my site. - Overall rating: 5/5 - Reviewer: Denise B. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have total control over my web page anytime. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The crisp design and layout! I love how easy it is to upload images. This system is easy to use and I am not a tech person. I truly believe I'm getting an awesome value for my money! #### Cons I would like to have stats about visits to my page and useage. I need to know who is visiting my page and how. --- ### Very easy interface and beautiful designs let me focus on my own projects, instead of web design! - Overall rating: 5/5 - Reviewer: Frank-Joseph F. - Industry: Design - Company size: Self-Employed - Product usage: Used other for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Format is wildly easy to use, with beautiful templates to choose from, and an unimaginably large breadth of customization an artist can utilize. I host two of my websites on Format, and will likely never go back! I appreciate the frequent updates, and occasional emails and "tips" the team sends out. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The interface is very easy and intuitive, but still offers ways to customize templates to fit your needs. I had found other web building sites daunting, but Format is clean, professional, and lets me focus on actually doing art, instead of biting my nails over web design. I appreciate the frequent updates, and very fast customer service. #### Cons The price could be a deterrent to some people, but honestly, I'll probably never move my two websites to a different host. --- ### Using format since long time and still satisfied comparing it with others internet tools - Overall rating: 4/5 - Reviewer: Lino S. - Industry: Fine Art - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. More visibility #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The possibility to change site style so rapidly and yearly subscription as well is a great opportunity to review your work #### Cons What I think must be improved is the flexibility in fonts choise and the quantity as well; also the pictures positioning should be more simple and with more options --- ### Format always comes through, from UX to support to innovation of an already great product. - Overall rating: 5/5 - Reviewer: Lann N. - Product usage: Used daily for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros They constantly innovate to enrich the client & end user experience. They help when needed and staff are awesome. Value for money is a no-brained with Format: it is excellent. #### Cons There is very little to say about the downside of this software. I love it and would change.nothing about it. --- ### I found the Format software by chance, while visiting the page of a photographer, friend of mine. - Overall rating: 5/5 - Reviewer: Gianni R. - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. A lot of people got connected with my works and received positive messages about my page. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The easyness of approach in the construction of a webpage available for people like me, that know nothing about html language or programming. The possibility of choosing between different themes to give the best professional look at the galleries showing my photographic works. #### Cons There are very few things that I like the least of this software, mostly technical. But as I wrote above I have little knowledge of programming. Would love to have more flexibility in fonts and writing parts. And more possibilities to create a cover to start the webpage. --- ### It does what it shows you and it doesn't change the rules without notifying beforehand - Overall rating: 4/5 - Reviewer: Ruud d. - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Exposure and acknowledgement plus some very interesting invitations and opportunities. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Usability is key in the template designs and it gives me freedom of polishing the design to my own needs. The information/help is good and I think the helpdesk chat is very good. I'm always taken seriously and the answers are always straight and not packed in commercial sales type wording. Compared to the big other sites they don't change things dramatically into something I don't need or pay for. It's value for money. #### Cons ssl is still not available but it's on the list of high priority. Sometimes photos loading time is a bit too slow on broadband lines and 4g. Some of the design tweaking brings in some trial and error which slows down the proces but I can live with that. --- ### I found Format easy to use and the customer service chat excellent. - Overall rating: 4/5 - Reviewer: Nancy F. - Industry: Photography - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I actually managed on my own without being tech savvy to make two websites for my business without suffering #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to set up and nice templates and they set up and linked my domain name that I found extremely helpful #### Cons Format is easy to use with nice templates but the ease is also because the choices of things you can control are limited this for me was mostly an asset so I did not get lost in a sea of choices but a pity I could not implement a few more design features like centering text in the additional text boxes, making a subtitle in a special font and adding call to action buttons --- ### Excellent way to show off your resume and products - Overall rating: 5/5 - Reviewer: David H. - Industry: Architecture & Planning - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: September 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Big help to expand the resume information and place all of my relevant data in one place #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of use for the program. Easy to load new attachments. Several templates that can showcase your work. #### Cons Don't like the new design updates that keep coming up, I am happy with what I have. Some of the formatting needs to be fixed. When you list a series of items as bullets, if the bullet is too long it returns to the next line and does not lie up (with the bullet indent) Also would like to be able to add more pdf file attachments and add a video to the site ## More reviews [Next reviews](https://www.softwareadvice.com/ecommerce/format-profile/reviews/?page=2) --- Format Reviews, Pros and Cons - 2026 Software Advice