When I first learned of Helium 10 back in 2015, I started with the free access to keyword and listing tools and that UI/UX experience was great enough for me to subscribe. Now Helium 10 is a no-brainer, as Helium 10 as added many additional tools and maintaining a high-level of UI/UX. I have been able to drop subscriptions to other software. My main daily tools in the Helium 10 suite are Cerebro for keyword search, Keyword Tracker to identify the keyword with the highest potential, Follow-up for auto-emailer, Profits for financial analysis and now I can add ADS this week and I'm looking forward to Inventory Management later this month, these I will use daily.

I have no cons with this software. It's like comparing Amazon to all other platforms. Amazon is not perfect but there is no other even close. Same with Helium 10, I have subscribed to just about every popular Amazon tool suite out there, no others are even close to the value from Helium 10 for the money. Ok, when I first started using Follow-Up I thought something strange was going on but support set me straight that I hadn't specified the ASIN for the auto-email. When you adopt a new tool you still have to learn how to use it. Is that a con or just real life.

I've had a very good experience with Helium10 and I'd easily recommend the Platinum plan. The Diamond plan is a bit overpriced for what you get as you just get the ADS software, which is fairly good, but it's becoming less useful as Amazon is building out more and more functionality in their Advertising console. I find that I don't use the ADS tool much.

Helium10 offers the full range of tools that you'd need for market research and running a business on Amazon. Since it's pretty much all you need it's handy that you don't have to look elsewhere for one tool here, another tool there. Most of the tools are quite accurate – accurate enough to make important decisions regarding product selection – and provide a significant amount of data.

A couple of the tools, like the inventory analyzer, are inaccurate, though they're not the important ones. Their customer service can take a really long time to respond to some issues, particularly ones that involve billing (sometimes it can be weeks rather than days).

Bad. The few features I make use of work really well. It seems every time I try to adopt a new feature I am met with bugs, or some 'try and buy' scheme that's not specified so they can easily get their hooks in me and force me to upgrade to their next tier. I do not think Helium 10 is an ethical organization. I think they're a bunch of talented and corrupt developers looking to get as much money out of their consumer base and they are happy to confuse their customers in order to keep their hooks deep in the operations of their customers. If I could go back in time I would have taken the less impressive feature-set of Jungle Scout to avoid the dishonesty of this organization.

Certain features work well. They come out with new features frequently. Be careful to vet new features before using as this company has a tendency to release features that appear to be half-baked and not quite ready to go to market.

Portals: they allowed me to create a portal (landing page) due to a glitch. I should never have been able to at my price tier of Platinum. I created collateral and included an insert in my packaging leading customers to the portal. The portal has a 100 page view limit, essentially making it useless. They say I have to go to their next price tier of Diamond ($250/mo) to remove this limit. At no time when creating the portal was I made aware of the limit. I also purchased a domain through Helium 10. Any domain purchased with Helium 10 has a limitation that it can ONLY BE USED FOR PORTALS. This limitation is not specified when purchasing. Now I've been trying to get them to migrate the domain to AWS for several weeks now and their development team is continuing to work on it. I'm now sending out collateral containing a landing page that goes nowhere because I don't want to upgrade to diamond. My packaging contains a 'products@MYURL.com' that isn't hooked up to a web server because the domain contains a limitation of only being useful for landing pages created through Helium 10 (again, they do not specify this limitation when selling you the domain) and I'm completely screwed if my customers follow my insert or try to reach me by email. Their support team continues to assure me that this will be addressed. They've been doing it for about 3 weeks now.

Good tools, highly variable customer service. It has been real good on occasion and real bad on many occasions

Full suite of tools for the Amazon Seller. Covers all parts of the selling cycle: Research, Listing composition, Keywords analysis and customer outreach

Often feels like a series of point solutions mashed together rather than a seamless suite of tools sharing common interface and process management.

It's great and it is almost necessary to have to become a successful Amazon seller.

It provides so much insight on keyword and listing functionality for Amazon and/or Walmart sellers. The team also provides extensive how-to and insight videos on running these businesses.

I don't love the "Black Box" feature, which aids in finding new products to sell. I find it difficult to use and not that helpful.

I used it to see prices on ASINS as an end consumer and a seller. I liked to see if it were at a high or potentially might drop. I also liked to see how certain products performed over time and trends versus my products.

I loved how I could search different keywords being used, sales, analytics, etc. of other ASINS that were not my own. I loved the Chrome plugin on product pages that tracked sales, pricing, rank, etc. This was my favorite feature and one that i used the most.

Honestly, what I liked least was the Chrome Plugin's consistency. It was my favorite feature to use...when it would work. It was great at first, then it started slowing down my page. Then it stopped showing up altogether. I eventually uninstalled it. If it were reliable, then I would have kept using it.

I'm using the software to make informed decisions regarding selling stuff on Amazon. What source direct in larger quantities vs continue to arbitrage.

easy to understand and find the basic information and data i'm looking for

some functionality glitches. I often have my COGS changing due to negotiations or supply shortages so when I go to change those prices they rarely actually update. I've been told it can take as long as 6 hours for them to redo in the system but they don't. I'll get reports and sometimes have to do a double take because the margins aren't correct and then I realize .... oh the new price is wrong.

The tool is really great and provides almost all data necessary for our sales on amazon.

Cerebro is great Magnet2 is awesome Profits is good

The loading speed is low ADS doesn't show Products Impossible to filter keywords by country in Keyword tracker

Really good. Great tool, decent price for what is offered

I love that it offers so many things in one package. I dont need anything else

I wish it had PPC biding cost. It might, but what also comes with all of the great features is my lack of time to learn it. I dont have enough time to figure it all out. What i use , I LOVE. And i try to learn new things when i can

Top quality business focused on customer success.

Additional features are been added to compliment the already great modules. Giving an all round business tool.

Integration to external accounting would be a great add on.

Overall, I have never experienced a team that is so dedicated to the success of its users. I believe this is the reason why the software and company are doing so well.

Software is a one-stop-shop for everything Amazon. It has helped me find great products to sell, as well as provide the training to grow my business.

Not much to not like. No negatives I can think about.

I have a very good experience with helium 10.

Very innovative, many useful great new features. I'd say it's an overall solution for amazon sellers. Very good support. Lots of information on many channels to perfect the software and Amazon. They do all they can to teach and upscale the user's abilities. and have many new ways to learn from instructional videos, Helium 10 Pro videos, Helium 10 university, A full free and very professional course for Amazon sellers, Project X, Podcasts, and so and so... Many new features. many options to expand your business... thanks, guys.

Since Helium 10 can not always be accurate - when Amazon doesn't open the date to external users, I wished there was a clear sign when the data is accurate and when it is estimated. that could be of great help.

good

the chrome extension and tight integration with Amazon platform to link back and forth and the ability to download into Excel to filter and view data as I choose

the limitations - even when you subscribe monthly, there are still limitations on simple searches like Blackbox - very frustrating when just starting out

Researching Amazon products and gaining knowledge about your competition is the biggest challenge of any business. Helium10 makes that content absolutely every-day knowledge and completely simplifies what used to be the most complicated part of the process.

If offers great features with incredible accuracy and performance.

Logs you out if you have multiple devices signed in

There are many tools out there. Helium 10 keeps adding more so there is no need to use the others.

There are so many tools, you don't know which to use and which not to use. I could use some help here.

I have had a good experience overall.

I have access to a large range of tools that enable me to research products on Amazon in multiple countries.

The price is expensive for small businesses.

I almost use 100% of every tool by H10. The software is the cornerstone of our business. The most I like about H10 is that its a complete solution for an Amazon Seller

The price goes up quickly when I starting to add more users

You can consider it a good product for amazon account management including product and competitor research with other multiple options. I think it worth it

you can track the products and your competitors using reverse engineering. Also it is good for amazon account management like generating reports.

it is not accurate in some markets specially gulf markets but they are improving the results.

Everything about this tool is great. A perfect tool for managing your A-Z Amazon Account.

Everything about this tool is great. However, the PPC Management tool can be improved.

Knowing sales history and price history of a products as well as competitors inventory quantity helps make our buying decisions. Easier for us to use than Camel Camel or Keepa.

Easy to use and affordable for our small reselling business

Even with the tutorials we have watched not sure we are using and understand all of Helium 10's features fully for our purposes

Helium 10 makes sure each facet of their programming is understandable through training videos. I rely heavily on these.

I wish i could find answers to questions I have faster. For example, on the mobile app it says to make a product as a favorite at helium10.com. I have not found out how to do that yet.

Valuable data that it provides and timely reports

Change of the interface which was performed recently made it harder to navigate

Finding the best products to sell that give me the best chance of success

Ease of use and helping to find products from a very broad initial search

Nothing identified as problematic. With the new Alta integration other software developers will need to seriously up their game

good experience but and Improvement idea is in the profit part to be able to see a profit by category for example, Toys & GAmes X$ profit for last month, or even a space to add product supplier code next to each asin ( maybe)

that you have many features in one software, overall great program

the profit calculator extension it hard to use, and the most important is the profit per Asin is very hard to find, which this feature I am using in another program ( Fetcher) which is in a click of a bottom I can tell if and what if the product profit , when yo have over 100 sku's like myself and many other sellers

Starred my business in 2016 with Jungle Scout products, oh man they are rubbish compare to helium!

Keyword tracker, Amazon Helpdesk support

There is nothing I don't like honestly!