All Omnisend Reviews

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Akande

1,001 - 5,000 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed August 2021

Omnisend is a must have for Shopify stores

User Profile

Emre

Verified reviewer

Computer Software, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Positive experience results

As an entrepreneur, I am constantly searching for new ways to market my products and services. I have been using Omnisend for a 1 year now, and I am in love with it. I have been able to use the omnisend platform to completely automate my email marketing. I use it to send out a variety of emails to my subscribers based on what they have bought.

PROS

I've been using Omnisend for the past 1 years, and it's been one of my best decisions. Omnisend has really changed the way I market to my subscribers. I used to send out bulk emails over time, but now I focus on sending the emails when the subscribers are actually active in the system. I also find that Omnisend has made me a much better marketer in the process.

CONS

Overall I was satisfied and had a great experience, I think businesses lacking in marketing should definitely use it. It works great and I haven't had a problem.

Hilik

Marketing and Advertising, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

A whole in one - best email marketing solution for agencies and ecommerce

Excellent.

PROS

The customer support is excellent. The product itself is user-friendly and easy to use.The automation and segmentation options are advanced and provide great solutions for effective marketing.

CONS

Compared to other software, I'm all satisfied and have no issues.

Reason for choosing Omnisend

I needed an ecommerce platform and also one that can support me as an agency with multiple customers from different industries.Omnisend had the best offer and the features were completing my needs. The intro meeting and demo answered all my questions positively.

Reasons for switching to Omnisend

The other software did not have the same features, automation options, and personal support as I have with Omnisend.

Walter

Apparel & Fashion, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

update review

It's good, functional

PROS

stays current, constantly updating with new options to market my products

CONS

can't say? it seems to function and perform well enough for the task at hand.

Reasons for switching to Omnisend

more features

Eli

Information Technology and Services, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed November 2022

Cost effective email marketing

I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

PROS

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

CONS

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Reasons for switching to Omnisend

Cost

Anonymous

2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2022

Omnisend review

My overall experiance is very good. I would recomende the product to other people or should i say i already did. We are currently running 4 websites on it and we will be doing more. So in my book they have a loyal customer. And yes we have tried others.

PROS

Price for performance doesn't come close to anyone. I think it is right there with Klaviyo but it is a lot cheaper. So that would be the part. Also i ti quite simple to use and to set up. The support is also very responsive but somethimes they don't have all ther right answers. But nevertheles they are there to help.

CONS

My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment. I think the search needs a little work.

Reason for choosing Omnisend

Best price/ performance

Reasons for switching to Omnisend

Mailchimp is really awfull. I can't bare it.

Pearl

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2022

I recommend this to all my clients

Easy to use, value for money email software for ecomm brands

PROS

I love how easy it is to use and set up especially as an agency consistently setting this up for clients.

CONS

There are some features not available for web stores not built with Shopify. Would love to see more features for more platforms like woocommerce. But, that being said, they are constantly updating this.

Reason for choosing Omnisend

Pricing and the partner portal functionality.

Reasons for switching to Omnisend

I needed something built for ecommerce that was affordable and easy to deploy for clients

Ashfaq

Food & Beverages, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Best small business email software

PROS

Integration of SMS and emailAutomationsSMS

CONS

Unable to sort campaigns by revenueHard to edit product grids

Reasons for switching to Omnisend

Better pricing, functionality and connection with Shopify

Tatyana

Apparel & Fashion, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

We love Omnisend!

Love Omnisend so much!

PROS

Our favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.

CONS

Would love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.

Reason for choosing Omnisend

The price of Omnisend was amazing and Omnisend allowed us to add our distributors to our account as well. Also, Omnisend assigned an account rep to us, vs Klavyo would not have a dedicated person for our account.

Reasons for switching to Omnisend

Mailchimp is too political and not much optimization or customization.

User Profile

Fraser

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2019

Good email service for shopify sites

Once a template is established it makes running a newsletter easier than some competitors - very quick and easy to send out and was a better choice than Mailchimp for an ecommerce brand

PROS

It makes good looking emails very quickly and integrates well with Shopify. Support is also very quick and helpful

CONS

It does not have very good selection of optin forms and the formatting available is quite poor so this could definitely be improved

Reason for choosing Omnisend

Klaviyo were very uninterested in engaging with me because we started with a small list

Reasons for switching to Omnisend

Mailchimp stopped their Spotify integration

Edward

Verified reviewer

Marketing and Advertising, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed February 2023

A valid marketing automation platform that focuses on email and SMS marketing for e-commerce.

Overall, Omnisend is an excellent choice for e-commerce businesses looking to improve their marketing and sales processes. Its e-commerce focus, automation features, personalization, integration capabilities, and reporting and analytics make it an ideal solution for online retailers.

PROS

Omnisend provides a range of automation features, such as cart abandonment emails, welcome series, and order confirmation messages, which help businesses automate their sales processes and improve customer engagement, provides advanced personalization options, allowing businesses to customize their messages based on customer behavior and interests, which helps improve customer engagement, integrates with several popular e-commerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce, making it easy for businesses to streamline their marketing efforts.

CONS

While Omnisend is excellent for e-commerce businesses, its functionality may be limited compared to other marketing automation software that caters to a broader range of businesses. The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email marketing software. May have a difficult learning curve, especially for businesses that are new to email marketing automation.

Nate

Apparel & Fashion, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed August 2019

seamless marketing platform with Affordable pricing

Great experience and enjoy the consistent and reliable automated email marketing that frees up my time

PROS

The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

CONS

The email templates that you build do not always look the same when you open them on mobile devices. Specifically, I noticed the mail app on Apple Iphone's do not display the email in the same way that the gmail app would display it.

Reason for choosing Omnisend

Omnisend's features are superior in quality and cost. The seamless experience and its simplicity in the to design and automate email campaigns, and forms.

Reasons for switching to Omnisend

Omnisend's features are superior in quality and cost.

Shubhanshu

Apparel & Fashion, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

2

Reviewed August 2022

Omnisend has AMAZING potential and they hear you

I like whatever I've experienced and look forward to whatever the omnisend team is building towards.

PROS

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously. THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries. PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

CONS

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

Reasons for switching to Omnisend

Omnisend had more affordable plans and their customer support was amazing from the get-go.

Keith

Apparel & Fashion, 1 employee

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2022

A Great Ecommerce Marketing Companion

I wouldnt complain about anything, specific. I have never had to reach out to their customer support team, that I can remember.

PROS

THis software is intiutive and helps me gather data and launch campaigns at or above industry bencmarks.. This tools helps me really understand the power of email marketing and the risidual effects of the opt ins. FOr me, I love using sementation and building media audiences and connecting them directly to FB and Google.

CONS

The new email builder is tough to manage. It's clunky and you have to customize nearly everything before sending an email - and when you do an A | B test, it's just not efficient.

Reason for choosing Omnisend

Pricing and Features matched my needs and the Shopify integration was very attractive feature.

Kat

Arts and Crafts, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2022

Keeping connected...

As mentioned in my review the most important aspect of Omnisend is keeping connected! Whether I use it once a week, once a month or once a quarter, it is an old friend waiting for me to reach out to those who I value in my business!

PROS

Omnisend has had a huge impact on keeping connected with my customers and potential customers. Not only does it interface with my POS, but I can also add contacts easily from a simple sign-up I have inside my shop. My patrons are excited to sign-up and receive new information regarding my classes, products, and services. I am able to get, virtually, instant feedback on interest levels by viewing my report on opens and opt-outs. The Omnisend platform gives me peace of mind and a sincere, personal way to stay connected to current and future customers in a world that is sometimes distant! thank you Omnisend. You are truly a vital part of my business.

CONS

I am very pleased with all the features of this software and have no cons to list at this time.

Reason for choosing Omnisend

The interface with Shopify and I stayed with it because of it's ease of use.

Reasons for switching to Omnisend

The interface with Shopify made my decision to switch easy. Finding the ease of use after the switch...priceless!

Iain

Arts and Crafts, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT