Act-On is a cloud-based marketing automation tool that offers businesses a suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics.

With Act-On's email marketing functionality, customers can be segmented into lists by a variety of categories, helping users to focus on a particular target market within that email group. The solution offers website tracking, which gives businesses visibility into the types of customers that are visiting their site, as well as their activities. Users can also determine which companies visit a website before they fill out any forms. Act-On streamlines the process of webinars and event planning which helps businesses in managing customer interactions.

Act-On provides marketing strategies, streamlined online processes, and centralized sales and lead information, making it a marketing automation solution ideal for small marketing teams in businesses across various industry verticals.

Act-On provides services on a monthly subscription basis that includes support via phone, email.



213 Reviews of Act-On

Overall rating

4.24 / 5 stars

Filters:

Showing 1 - 20 of 213 reviews

January 2019

Constant from Konecranes

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

1 of 5

Functionality

3 of 5

January 2019

surprised (not a good way)

Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in the templates..... Why not on the go actions ? this would make so much less clicks and back and forth actions... The preview mode for the landing pages is not very a preview mode because you can't really preview all things (like hoovering colors changing on a button, actions on buttons etc) so what is the point ? Maybe I don't really understand your way of thinking but the tool seems to be made by programmers who are not really into User Experience and User Friendly stuffs. This is maybe a bit too critical but this is my honest review of a intense user.

Pros

We like the fact that is it powerfull and we have so much possibility with it

Cons

BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..).

January 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Automation at it's finest

Overall, I love Act-On for its easy to use automation and form creation. It's priced well and easy to sync with Salesforce.

Pros

Act-On is very easy to set up automation campaigns. The sync between Act-On and Salesforce is flawless. The email drag and drop builder works great and is very custom once you get used to it. Forms are very easy to create and implement.

Cons

Listing is horrible. You can't search the entire database for an individual user. You have to know what list they are in and perform the search within the list. Sometimes the server can be buggy.

Response from Act-On Software of Act-On

Replied January 2019

Thanks for taking the time to post a review. We value your feedback. Check out the Act-On User Community. It's a great resource for best practices, tips, tricks and is a good place to make product suggestions. You'll find it here: https://community.act-on.com/home

January 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

All the features & exceptional service without overpaying

I'm impressed overall with the Act-On team and I am a client advocate. I <3 AO!

Pros

I like that I am able to have all the functionality I require in a marketing automation tool without overpaying. It is important to me that I can use as much or as little of the software as I need. It's very robust and provides connectors and performance in outbound social and email, scoring, competitive insights, just like it's competitors but without paying for a Farrarri.

Cons

Sometimes I find that I don't understand the handling of cases/issues I bring forward and I get a little frustrated and don't end up with solutions. Sometimes, that's bcs I didn't see an email but I sometimes don't get closure and I wish there was better communication about that aspect.

Response from Act-On Software of Act-On

Replied January 2019

Thanks so much for posting a review. We love your enthusiasm and appreciate your feedback.!

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

January 2019

Quick to pick up

Pros

I think Act-on is very user friendly for it's basic email sends and design. As someone who sends multiple emails a day, the ease of being able to load lists in quickly makes my life much easier.

Cons

It can be very slow, and trying to view the HTML can be tricky because the text box is so small.

Response from Act-On Software of Act-On

Replied January 2019

Thank you for posting a review! We love hearing from customers and appreciate your feedback.

January 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Review from T. Currie

I send out a lot of emails using Act-On. I also love the reports as we have to generate a lot of them to send to our clients.

Pros

User friendly, quick and convenient! I use it everyday and I enjoy how easy it is to use and also train others to use.

Cons

The customer service when you have a question/issue hasn't been the greatest.

Response from Act-On Software of Act-On

Replied January 2019

Thank you for taking the time to post a review. Another great resource for tips, tricks and best practices is the Act-On User Community. Check it out! https://community.act-on.com/home

December 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

3 of 5

December 2018

Showing Its Age

Pros

As a user of both HubSpot and Act-On I cannot really give very many positive comments about this product.

Cons

This product is difficult to work with when compared to HubSpot. It looks as if they attempted to retrofit a desktop package to a web-based interface. You have to take too many steps to accomplish a goal.

December 2018

Simon from Nickel Keynesbury

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

FANTASTIC MARKETING AUTOMATION APPLICATION

Pros

Act-On is a very good marketing automation software. It helps my organization in selling our products and services through digital platforms like email, facebook, other social media platforms.

Cons

It's a little difficult for non professionals to use. However, it a perfect marketing automated software for medium size organizations.

December 2018

Claudia from Technology

Company Size: 51-200 employees

Review Source


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Automation of work and improvement in marketing campaigns

It is a particular tool that sends us a great help with which in my company we plant new, bigger and better protects. Thanks to Act-On it is much easier to carry out marketing campaigns. The constant updates give the great opportunity to improve the experience more and more.

Pros

It is completely intuitive, with very good tools to automate all the work. It has a good presentation format, contributes with marketing and design management managing large amounts of emails. Maintain a perfect organization of data and information with perfect synchrony with each client, where they can be stored in contact information to keep them in the database, so it is much better to keep a constant administration of each client we have. Customer support is attentive, responds to each of the drawbacks and always finds the best solution.

Cons

It can be a bit tedious to set up or edit some things. The system takes longer than necessary, so it takes time to perform simple or basic functions. Another important point is the fact that the configuration of the system can be complicated, you can find different places for software training, but it has been a process to find the way to customize everything according to what I need.

December 2018

Delia from Secury

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

5 of 5

December 2018

If you want to have a successful business, you need Act-On

Pros

I’m a part of a sales and marketing team, and we highly appreciate this software. It helps us count everyone, who visits our web page, including sign-in customers and anonymous visitors. Now we can easily set up automated programs, which makes our workflow simpler and smoother. Lastly, the customer support is terrific! They helped us on numerous occasions, by providing useful and clear information on any topic we needed.

Cons

Like any product, this one isn't perfect. For instance, you need to get familiar with this app before you decide to use it. Otherwise, it is easy to make mistakes and set up wrong algorithms. You also need to monitor this app regularly, because sometimes settings will automatically change without proper notification.

November 2018

Russell from American Savings Bank

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Functionality

5 of 5

November 2018

Act-On's strengths are it's customizability and robust features.

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pros

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once.

I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Response from Act-On Software of Act-On

Replied December 2018

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

November 2018

Good outbound marketing automation tool

Pros

The ability to be able to set up automated email campaigns. When comparing Hubspot and Act-on, Act-on had stronger outbound marketing functionality which is exactly what we were looking for. The toll is pretty easy to use once you get trained up and the on boarding process was very smooth.

Cons

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

4 of 5

November 2018

Solid marketing automation platform

Pros

Act-On is a fairly straightforward MAP and is a strong competitor to some of the bigger names in marketing automation. The platforms has some strong segmentation abilities and offers a lot of integrations with other tools.

Cons

Great platform, but may be best for smaller to mid-sized companies depending on your use case. Nevertheless, lots of great features to take your marketing programs to the next level.

Response from Act-On Software of Act-On

Replied November 2018

Thank you for your feedback! We really appreciate you taking the time to post a review.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Functionality

5 of 5

November 2018

High functionality but not intuitive to use

Pros

You can do quite a lot with Act-on, although it does not have as much functionality as Marketo it is more affordable.

Cons

The interface is not very intuitive or free-flowing. Integration with Salesforce.com could be better

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

A strategic tool to build successful marketing campaigns

Having a marketing automation tool such as Act-on is a really benefit to run successful marketing campaign. When we started using Act-On, we realized we were not as organized as we thought we were; It kind of "forced" us (in a positive way) to rethink our campaigns, how we built them and what we expected from them. We were able for the first time to really segment and target our audience. We saw a significant increase in our opening and click rates, we could trigger more interest by sending relevant content to our audience, and this led us to more qualified and interested leads. This tool allowed us to track our audience and create reports on our tasks and projects such as events, webinars, digital campaign (including google adwords, social media posts, emails, website, landing pages). It is a must-have in our marketing tech-stack. We would advise to really define your needs and do some benchmark; Act-On is a great tool to build segmentation, automated programs, nurturing programs and it can be integrated with many other tools, to create a great and efficient tech stack. It definitely is a tool worth having, but it requires to know where you want to go and what you want to achieve. It took us a few months before understanding and mastering most of what you can do within the platform, and we’re still learning. So be persistent and don’t be afraid to “play with” and test the tool, it’s totally worth it.

Pros

Act-On’s automation platform is intuitive, I like the way the menu is built, it’s been made in a logical order so that when you move from one section to another, you go down the logical path to build automation.
The support team is great, they’re efficient and patient ! There are many ways to find answers and tips; the Act-On community, the Act-On university, the online training courses, the webinars, everything is made for us to easily learn and efficiently use the platform.

Cons

Sometimes it takes us quite some times to do some simple tasks, for example when editing a step in an automated program, we have to wait a few seconds for the system to record what we edited and allow us to move to the next step. When there are many steps, it can become frustrating. Another example is when editing an image using Act-On editor, it can time many minutes before we can see the changes on the image where it’s being used (in emails, landing page, etc). These delays can be a bit frustrating when you are working on a template and you can’t finish it because some of the assets are still being processed by the system.
The marketing calendar is a bit confusing sometimes, I see messages that have not been sent marked as sent, and we can only have a month view unless we export the details.

Response from Act-On Software of Act-On

Replied November 2018

Thank you for posting your review. It's always great to get customer feedback on what's appreciated and what could be improved upon. Thanks again!

November 2018

Elliott from TriAd Marketing & Media

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

2 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2018

Blagh!

Their sales department is good at selling this product, the reality is that it's not very good.

Pros

We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons

We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Response from Act-On Software of Act-On

Replied November 2018

Hi Elliott, Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0 I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

October 2018

Abbie from SmartVault Corporation

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

1 of 5

Customer support

1 of 5

Functionality

1 of 5

October 2018

Buyer Beware!! Not a sophisticated system in the least

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

October 2018

Tony from Lifetime Products

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

5 of 5

Value for money

3 of 5

Functionality

5 of 5

October 2018

Nice Automated Workflows for Social Media and Marketing

Pros

Act-On is a comprehensive platform for automating marketing across social media and marketing tools. It comes with eight automated customizable program templates. The best feature is a simple drag-and-drop workflow creator that simplifies automating processes. No coding knowledge required. Act-ON syncs perfectly back with whichever CRM tool you're using through every part of your marketing campaign to keep Sales and Marketing aware of how things are going.

Cons

Act-On is overpriced compared to the other tools on the market. Some features, such as the functionality for cross-channel intelligence, data visualization, having more than 2500 contacts, or more than 50 sales users, is only offered at the more expensive "Enterprise" tier.

October 2018

Jerssie from IBG group of Companies

Company Size: 201-500 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Reviewing Act-On

Pros

I love about how easy and reliable of this software!. it has strong and better functions whether you have a small business or large as well.

Cons

Need more some updates! it sometimes lags when it browsing different sites and options.

September 2018

Kate from BlastOne

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

ActOn for email marketing!

We can easily email and manage our marketing campaigns to a large email database.

Pros

The ease of use and drag and drop features in the email templates.

Cons

The automatic role-based email address suppression.

Response from Act-On Software of Act-On

Replied October 2018

Thanks so much for posting your feedback, Kate! We're delighted that you're an Act-On enthusiast!

September 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

1 of 5

Value for money

2 of 5

Customer support

1 of 5

Functionality

3 of 5

September 2018

Not user friendly but useful for marketers

Pros

You can create landing pages, forms and personalized marketing processes, etc.

Cons

Usability is very bad, and support is not very helpful when things are malfunctioning.