--- title: "Act-On Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Act-On. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Act-On is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/act-on-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Act-On](https://www.softwareadvice.com/marketing/act-on-profile/) / Act-On Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/act-on-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/act-on-profile/alternatives/) # Act-On User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 258 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.3/5 - Value for money: 3.9/5 - Functionality: 4.1/5 ### Rating distribution - 5 stars: 137 reviews (53%) - 4 stars: 84 reviews (33%) - 3 stars: 25 reviews (10%) - 2 stars: 7 reviews (3%) - 1 star: 5 reviews (2%) ### Most mentioned pros - Act-On simplifies marketing automation, enhances time management, enables precise tracking, and efficiently strengthens collaboration with our CRM - We have been able to collect important data concerning our marketing efforts. - It is quite effective and saves time too. ### Most mentioned cons - Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. - The UI/UX is old, it seems like legacy software. - product is slow and outdated ## Act-On customer reviews Showing reviews 1-25 of 258 (page 1). ### A Solid Marketing Automation Platform - Overall rating: 5/5 - Reviewer: Scott S. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product. #### Cons Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification. #### Vendor response Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home Replied September 2018 --- ### If you take advantage of all of its features, you will succeed. - Overall rating: 5/5 - Reviewer: Kelsey D. - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep. #### Cons Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer. #### Vendor response Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah Replied August 2018 --- ### Over-promising and under-delivering are key traits of Act-On - Overall rating: 2/5 - Reviewer: Luke E. - Verified reviewer: Yes - Industry: Law Practice - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2019 - Review source details: This review was submitted organically. No incentive was offered Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful. #### Cons Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue. --- ### ACT-ON customer service is fading fast - Overall rating: 4/5 - Reviewer: Dave J. - Verified reviewer: Yes - Industry: Biotechnology - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs. #### Cons I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response. #### Vendor response Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah Replied August 2018 --- ### This is really a marketing tool that has build some features for salespeople - Overall rating: 4/5 - Reviewer: Layne L. - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website. #### Cons It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales. #### Vendor response Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks! Replied July 2018 --- ### A good beginner tool for email automation, but overall is falling behind other, inexpensive software - Overall rating: 3/5 - Reviewer: Paige C. - Verified reviewer: Yes - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive. #### Cons The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook. #### Vendor response Hi Paige, Thanks for taking the time to write a review. We appreciate your candor and value your feedback. Sarah Replied May 2018 --- ### Some great features but a lot of big flaws (haven't used it for 2 years) - Overall rating: 3/5 - Reviewer: Datis M. - Verified reviewer: Yes - Industry: Events Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros - Their support team was stellar - Their Salesforce integration is the best I've seen in a Marketing Automation Platform - Their list segmentation system features were fantastic - We were early subscribers to act-on so we had a really cheap rate #### Cons I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes: - Extremely difficult to track lead sources - Integration with ad platforms wasn't very good - Landing page builder was terrible - Lots of limitations with forms - Email builder was quite painful to use but they made some improvements along the way while I was using them --- ### Blagh! - Overall rating: 2/5 - Reviewer: Elliott B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Their sales department is good at selling this product, the reality is that it's not very good. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems. #### Cons We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening. #### Vendor response Hi Elliott, Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0 I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home Replied November 2018 --- ### Act-On's strengths are it's customizability and robust features. - Overall rating: 5/5 - Reviewer: Russell K. - Verified reviewer: Yes - Industry: Banking - Company size: 1001-5000 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature. #### Cons It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email. #### Vendor response Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again! Replied December 2018 --- ### Act-On Review - Overall rating: 4/5 - Reviewer: Rob R. - Verified reviewer: Yes - Industry: Market Research - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I was pretty satisfied with the quality and number of potential leads. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I sued Act-On to find new leads and create a database for potential customers. #### Cons It needs daily updates that can take a long time before you can actually use it. --- ### Agree with recent Forrester Wave Report - Overall rating: 5/5 - Reviewer: Manu G. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2016 - Review source details: This review was submitted organically. No incentive was offered I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics. I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc. Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now). Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.). I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic. Don't be fooled. This is an advanced tool that medium and large companies are using. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had. #### Cons The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau --- ### Powerful and user friendly marketing automation suite with excellent customer support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used other for less than 6 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've been able to bring our marketing data into one place and create a more unified platform from which to send out our marketing campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We just started using Act-On a few months ago. We had debated marketing automation companies to go with for years. Overall, Act-On was able to go toe-to-toe in most regards with the other vendors we were considering, at least. The deciding factor was the pricing model, which is a bit unusual. They only charge you for "active" contacts, which are contacts you are actually reaching out to. You can import other contacts for reporting, data synchronization, or potential marketing purposes down the line if you wish, and you won't be charged for them. The support team at Act-On is great. During our evaluation, I received an email from the CEO himself, asking what he could do to help us choose. Throughout implementation, we had several calls and I was always provided what we needed quickly. Act-On does so many things, it would be impossible to cover here, but I like their email and landing page creator. I found it to be very intuitive. The user interface is showing some age, but it's very straightforward and there's not a lot of guessing about how to use it. Act-On is list based, which is the "old" methodology in the industry right now, but if you're a fan of that strategy, you'll feel right at home. Workflow creation is very easy. Data Studio (an add-on) also allows you to create custom reporting, and baked in integrations and an automated FTP connection allow you to get your data talking to each other automatically. The university has great educational information available too. #### Cons You'll get out of Act-On what you put into it. The support and university is there to guide you in that process, but it's ultimately up to you. That's how it is with any platform that doesn't offer in-house services, but with a marketing automation suite, you will really get more out of it if you have knowledgeable staff that have experience implementing and using these platforms. It can be daunting if it's your first time using a marketing automation suite. While Act-On is working on some new things, I don't know that they are putting as much effort behind investing into the product as some of the leading companies in the space. Also, some of the tools are a little rudimentary, and the UI could certainly use some modernizing. It feels too much like Windows XP at times. --- ### Great Automation Program, Especially for SugarCRM Users - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team. #### Cons I'd like to have more in-person user group opportunities to discuss best practices. #### Reasons for choosing Act-On Integration to SugarCRM #### Vendor response Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us Cheers! Sarah Replied December 2019 --- ### Dynamics Compatible, Great Value - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase. #### Cons Unfortunately the software does not function well on iOS devices. #### Vendor response We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home Replied September 2018 --- ### Act-On Is An Excellent Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Act-On is the engine that my marketing success runs on. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms. #### Cons In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered. #### Vendor response Love hearing that "Act-On is the engine that your marketing success runs on"...that's awesome! The Support Team is working around the clock to help customers. Thanks so much for your patience. Please check out the Act-On User Community for additional resources here: https://community.act-on.com/home Cheers! Replied September 2018 --- ### Great product - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Good set of features and functions. Good product team and exciting roadmap. Easy to implement. #### Cons Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times! #### Vendor response Great to hear your feedback, thank you! Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home Cheers! Replied September 2018 --- ### Satisfied with product - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Wholesale - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Once you figure it out, it's a very simple tool to use and can be easily accessed. #### Cons The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form. #### Vendor response Thanks for posting your review. I hope you'll check out the Act-On User Community...it's a great resource for best practices, tips, tricks and sharing your product suggestions. https://community.act-on.com/home Cheers! Replied September 2018 --- ### A repeat customer - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Civic & Social Organization - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Act-On allows us to do some next level segmentation and marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too. #### Cons Customer service has gone through hiccups of late #### Vendor response Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home Replied September 2018 --- ### A 2nd tier product in the race of Marketing Automation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. In my experience with using Pardot, Marketo, Hubspot, and Act-On (email marketing only solutions such as MailChimp and Constant Contact as well...), Act-On is still playing catch-up with the bigger, more enterprise companies in terms of technical capabilities. Its support system is great, however. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Support team, the fact that Act-On is growing quickly #### Cons Inability to sort information on the platform itself, rigid reporting and display of data, certain key functions that should be given to everyone are add-ons, has no predictive, real-time adjustment, automated insights, multi-channel marketing funnel value analysis, etc. yet. #### Vendor response Thanks for posting your review. We value your feedback and share it with the product team so that we can continue to improve Act-On to be the best it can be. Replied September 2018 --- ### I use Act-On to do marketing work for a consulting firm - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Management Consulting - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it's been a great experience. I think I need more training. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ease of use and clear structure of saving my files and documents #### Cons connectivity with my crm is difficult and i still dont think its working properly to be honest #### Vendor response Thanks for posting your review. If you're interested in training, I'd recommend you check out our virtual and regional boot camps. Boot Camps are an awesome way to hone your Act-On skills and set you up for success. Check out the upcoming dates here: https://www.act-on.com/datasheet/act-on-university-new-user-boot-camp/ Replied September 2018 --- ### Best Marketing Automation for sales teams not using a CRM - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Higher Education - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am a big fan of Act-On and have implemented it for a variety of small to medium size companies. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the ease of use and the sales tools. #### Cons I would like to be able to have a seed list category, so my seeds don't keep opting out. #### Vendor response Thanks for posting your review. We're so happy you're happy! Replied September 2018 --- ### Act-On is a great platform and partner in educating users on marketing automation best practices - Overall rating: 5/5 - Reviewer: Doug P. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2018 - Review source details: This reviewer was invited by the software vendor to submit an honest review. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms. #### Cons I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation. #### Vendor response Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah Replied July 2018 --- ### Review from T. Currie - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I send out a lot of emails using Act-On. I also love the reports as we have to generate a lot of them to send to our clients. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros User friendly, quick and convenient! I use it everyday and I enjoy how easy it is to use and also train others to use. #### Cons The customer service when you have a question/issue hasn't been the greatest. #### Vendor response Thank you for taking the time to post a review. Another great resource for tips, tricks and best practices is the Act-On User Community. Check it out! https://community.act-on.com/home Replied January 2019 --- ### Easy to Use Marketing Automation Platform - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've built all of our landing pages in Act-On, and every marketing emails is sent through the software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time. #### Cons The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML). #### Vendor response Thanks so much for sharing your feedback! Replied May 2019 --- ### A good, but slightly old vendor - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros This software is good, offer great functionality and its fairly priced. #### Cons The UI/UX is old, it seems like legacy software. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/act-on-profile/reviews/?page=2) --- Act-On Reviews, Pros and Cons - 2026 Software Advice