Powerful and user friendly marketing automation suite with excellent customer support.

Excellent customer service, fantastic training program, continued support.

My experience has been great. We don't have an overly complicated marketing plan and this does everything that we need it to do.

Great for hosting multiple account instances, dedicated IP address, and easy to navigate.

Locked into a major contract, which even with their lack of performance, is tough to leave. Their UI is really, really bad.

I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Main dislike: More personalization for our sales force to view how their customers are responding.

They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem.

Their support is amazing now that they have the live chat option.

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool.

Ease of use and template share between markets is great.

Customer support is excellent, and the constant release of point upgrades and additional, no-charge functionality is awesome. We have massively improved the quality and volume of qualified leads.

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.

Reporting is quite good and easy to understand. Love the continuous product improvements that are made.

Great Automation Program, Especially for SugarCRM Users.

The product and Customer Support are great. Act-On was our company's first marketing automation platform, and there are others out there, but I think our decision was a good one.

This was disappointing and one of the reasons we bought it. No improvements have been made recently.

Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns.

This software has great features. Act On is easy to use with the available instructions and other help information.

Decent if you already have it and infrequently email. There are better solutions at lower prices.

My favorite piece is the email marketing (including their fantastic A/B testing), and their automated programs. Integrates extremely well with Salesforce.

Usability is very bad, and support is not very helpful when things are malfunctioning.

Since the very beginning of our relationship with Act-On, they have been helpful and have always been improving the product. It is a very intuitive tool and makes marketing fun and effective.

Overall, Dynamics CRM is the biggest problem; however, if Act-On is going to support its integration with the platform, it has to better understand it. Besides that, I like the tool.

Need more some updates! it sometimes lags when it browsing different sites and options.

We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

The platforms has some strong segmentation abilities and offers a lot of integrations with other tools.

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience.

Once you learn it, you realize how nice of a tool it is. Email campaigns, lead scoring, assessing total voice of customer -- it's all there.

US Dollar

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.


With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.


Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.



LongDescription

Real Time Analytics

Engagement Tracking

AB Testing

Website Analytics

Lead Notifications

Customer Surveys

Multi-Channel Marketing

Personalization

Social Marketing

Online Forms

Lead Engagement

Lead Capture

Activity Tracking

SEO Management

Customer Segmentation

Drip Campaigns

Responsive

Data Extraction

Lead Distribution

Multi-Campaign

Pipeline Management

Lead Database Integration

Customizable Fields

Campaign Scheduling

Template Management

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Lead Generation

Email Templates

Subscriber Management

Contact Management

Lead Verification/Validation

Form Builder

Lead Management

Conversion Rate Optimization

Email Marketing

Social Media Monitoring

List Management

Sales Reports

Real Time Data

Performance Metrics

Channel Management

Click Tracking

Marketing Automation

Landing Pages/Web Forms

Role-Based Permissions

Social Media Integration

Lead Segmentation

Real Time Notifications

Forms Management

Customizable CTAs

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Customization

Activity Dashboard

CAN SPAM Compliance

Reporting & Statistics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

WYSIWYG Editor

Image Library

Conversion Tracking

Lead Nurturing

Interaction Tracking

Dashboard

Web Forms

Mobile Optimized Emails

Spam Blocker

Campaign Personalization

Real Time Reporting

Customizable Branding

Behavior Tracking

Reporting/Analytics

Contact Database

Mailing List Management

Prioritization

Campaign Analytics

Trend Analysis

Lead Qualification

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Auto-Responders

Pipeline Reports

Third Party Integrations

Campaign Management

Search Marketing

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Contact Act-On for a customized quote.
Discounts are available for registered non-profit organizations.

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