About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

- Automate personalized experiences across all your customer touchpoints - Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

1,448 Reviews of ActiveCampaign

Average User Ratings

Overall

4.62 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(1,061)

1,061

4 stars

(345)

345

3 stars

(53)

53

2 stars

(17)

17

1 stars

(16)

16

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 1448 results

November 2021

User Profile Picture

Alejandro from Torres Creative

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2021

Activecampaign Best email marketing software

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

Pros

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Cons

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Reasons for Choosing ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.

April 2021

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Susan from Lassiter Publishing Group

Verified Reviewer

Company Size: 1 employee

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

Finally.

The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly.

Pros

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

Cons

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

Reasons for Choosing ActiveCampaign

I did the HighLevel trial but couldn't get things to work properly after 2-weeks.

Reasons for Switching to ActiveCampaign

I used Infusionsoft for years and then switched to Keap because of the baked in phone number and appointment scheduler. You can't add an automated 2-way text to a campaign sequence. If someone responds it says the number doesn't accept incoming messages. This creates a super poor customer experience. The appointment scheduler was useless because it won't allow you to redirect the customer to a custom URL after they book so it messed up my funnel tracking.

December 2021

Joshua from Josh The Copywriter

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

December 2021

Active Campaign is the best email marketing software for startup brands & solopreneurs

The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way.

Pros

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

Cons

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

Reasons for Switching to ActiveCampaign

Keap had worse deliverability than Active Campaign, at a much higher cost. Keap had a better email editor, and a better dashboard, but in the end deliverability is most important. My open rate was 10% higher on average with Active Campaign.

June 2021

User Profile Picture

Letha from Contractor

Verified Reviewer

Company Size: 2-10 employees

Industry: Events Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2021

Best Value For Your Email Marketing Channel

In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pros

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Cons

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Reasons for Choosing ActiveCampaign

Features and costs.

Reasons for Switching to ActiveCampaign

Mailchimp - ease of use, Pardot - ease of use and costs.

December 2021

Diana from Coach Diana Leigh

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

3.0

Functionality

2.0

December 2021

CDL AC Review

So far AC hasn't been the magically amazing switch I wanted it to be. I've experienced more frustrations than positives and I'm not entirely convinced I'm going to finish out my paid year on it (but I also don't want to deal with migrating yet again to another platform, so I'm willing to continue to try it for a little longer).

Pros

I moved to AC because it provided more data and insight than my prior platform - FloDesk. At this point I'm still too early to get much out of the data provided and utilize it.

Cons

Oof the AC platform has not been my favorite. There is a massive learning curve to using it, and I feel like my Virtual Assistant and I are constantly putting out fires. The emails themselves aren't aesthetically pleasing and quite difficult to make them as I would really like them to look. We are on the most basic level which is about the cost of other platforms, but I feel like we get less for this $$. For one, I got beautiful landing page capabilities on FloDesk but not so much for AC. Sure I could pay more for it, but the cost is astronomical compared to competitors and hard to justify when I'm barely happy with the product as is. The person who onboarded us was hitting up my phone daily to remind me to sign up and pay, but then when we eventually reached out to her for questions after she was unavailable (and now seems she's not even at the company any longer? Idk)

Reasons for Switching to ActiveCampaign

I felt Flodesk was far too simple, didn't provide any data, and was underwhelming