# Adestra Software Reviews, Demo & Pricing - 2026 > Review of Adestra Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/email-marketing/adestra-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Adestra Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/adestra-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/adestra-profile/alternatives/) # Adestra 2026: Benefits, Features & Pricing Wondering if Adestra is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Adestra 4.4 [(18)](https://www.softwareadvice.com/marketing/adestra-profile/reviews/) Pricing Starting at $500.00 per month ### About Adestra Adestra is a cloud-based life cycle and email marketing solution which helps SMBs manage marketing campaigns. The platform provides a Form Builder tool that enables users to create landing pages and templates to generate leads leveraging email marketing. Adestra comes with integrated templates to segment customers. While the email triggers monitor returning customers, reporting helps in tracking the performance of ongoing email campaigns. Adestra’s key features include campaign management, cross-channel communication, automation, account structure, reporting, data management, testing and targeting. Adestra also provides additional services such as deliverability metrics, customer success, projects, consultancy and digital design. Adestra integrates with various tools comprising Salesforce, Adobe Analytics, Microsoft Dynamics, Google Analytics, Hubspot, OpenMarket, Unbounce, Litmus and Raiser’s Edge. Support is provided through phone, email, an online help desk and documentation. Pricing is available on request. Wondering if Adestra is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Adestra User Interface ## Popular Adestra Alternatives Main Product Adestra 4.4 [(18)](https://www.softwareadvice.com/marketing/adestra-profile/reviews/) Ratings Breakdown - 4.22Ease of use - 4.36Value for money - 4.44Customer support - 4.56Functionality Pricing Starting at $500.00 per month Get Price Alternative Product [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.8 [(2128)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.86Value for money - 4.85Customer support - 4.68Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6235)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3477)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17629)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) 4.7 [(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.70Value for money - 4.80Customer support - 4.59Functionality Pricing Starting at $14.99 per month Get Price ## Adestra Pricing and Plans Starting price: $500.00 per month Free Trial Free Version Basic $500.00 per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Adestra Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Adestra Campaign Management Customer Surveys Customizable CTAs Customizable Fields Customizable Templates Drip Campaigns Dynamic Content Email Campaign Management Email Marketing Email Templates Engagement Tracking Image Library Landing Pages/Web Forms Lead Management List Management Marketing Automation Marketing Calendar Mobile Optimization Multi-Channel Marketing Multivariate Testing Personalization Reporting/Analytics Reporting & Statistics ROI Tracking Segmentation Social Marketing Template Management ## Adestra Integrations Fresh Relevance Integration rated undefined from -1 review Barilliance Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Adobe Analytics Integration rated undefined from -1 review Unbounce Integration rated undefined from -1 review Blackbaud Raiser's Edge NXT Integration rated undefined from -1 review See all 11 integrations ## Adestra User Reviews Overall Rating 4.4 Ratings Breakdown 5 44% 4 50% 3 6% 2 0% 1 0% Secondary Ratings Ease of Use 4.2 Value for money 4.4 Customer support 4.4 Functionality 4.6 Emily R. Verified reviewer Broadcast Media 11-50 employees Used daily for more than 2 years Review source Reviewed November 2018 Adestra has helped us become an award-winning business! 5 If you are looking to take your email marketing to the next level I would thoroughly recommend Adestra. Ratings Breakdown 4 Ease of use 5 Customer support 5 Functionality Pros: \- Adestra is right to pride itself on it's customer service. The team are always helpful, keen to work with us to advance our email strategy and will do whatever they can to ensure the platform meets our requirements - The new email editor has transformed our email marketing and saved us huge amounts of time - Adestra partners with lots of other companies, meaning that the limits of what you can do in your email marketing is really only restricted by your own creativity (or budget!). If they do not have a feature that meets your requirements you can be sure that they are partnered with someone who does! - Adestra is always exploring ways to improve the features of the platform allowing us to stay up to date with modern email trends - The automation programme builder is invaluable, allowing us to really tailor and personalise the journey for each of our customers in an efficient way - it's so good that this year we won the 'Best use of technology for marketing an event' at Event Tech Live for campaigns built using the APB! Cons: As with any technology platform there are a few little niggles and quirks but once you have an understanding of the platform it is incredibly user-friendly. Read More JH James H. Verified reviewer Publishing 201-500 employees Used daily for more than 2 years Review source Reviewed November 2024 A Great Solution 5 Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team. Cons: Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good. Reasons for choosing Adestra Integrations and automations into other systems for data sharing was key. Marketo does struggle with this. Read More CC Charlotte C. Marketing and Advertising 51-200 employees Used daily for less than 12 months Reviewed November 2018 Adestra — Queen of E-mail Marketing Software 3 Overall I have been very happy with my experience on Adestra. Thanks to the intuitiveness of the software I have been able to grasp how to use it quickly and am encouraged to try new features. I mostly feel confident that the chat assistants will always be able to solve my problem and help me always with a good and polite attitude. Ratings Breakdown 4 Ease of use 4 Customer support 3 Functionality Pros: I really like the templates and the ability to quickly put together a slick looking e-mail. The interface is pretty simple to use and it doesn't take long to get to grips with the features. I like the fact that pretty much instantly you have access to help from polite assistants who eagerly take you through all the processes you are querying. Cons: When searching for pictures there is no search bar. When I asked about the bolt-on feature 'automation' the chat assistants seemed quite reluctant to help and each time passed me onto the instructions which were quite daunting to me when I was brand new to the feature. Although this may be the template I am using, I find it quite difficult to alter the size of the picture - the options are quite rigid. The HTML editor email template is very difficult to use with many bugs. Read More LM Lee M. Verified reviewer Non-Profit Organization Management 201-500 employees Used weekly for more than 2 years Review source Reviewed January 2024 Adestra for Charity emails 4 I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns. Cons: The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors Reasons for choosing Adestra It scored the highest out of the two applications when reviewing features and scored better on ease of use and API / general data transfer scores. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used weekly for less than 2 years Review source Reviewed November 2019 Highly Functional but not User Friendly 4 My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool. Ratings Breakdown 2 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours. Cons: What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting. Reasons for choosing Adestra More customization options, security, price Reasons for switching to Adestra Salesforce Marketing Cloud was becoming too expensive. Read More Jack H. Verified reviewer Non-Profit Organization Management 1001-5000 employees Used daily for more than 2 years Review source Reviewed March 2024 Adestra makes bulk email easy 5 Ratings Breakdown 5 Ease of use 5 Functionality Pros: Easy to set up templates that can be adjusted by need. Keeps consistency within email comms. Cons: Affectionately known as “Adestra jail” it can do funny things with contacts and add them to unsubscribe lists without reason. Read More Scott Q. Verified reviewer Marketing and Advertising 11-50 employees Used daily for more than 2 years Review source Reviewed October 2018 Adestra took us to the next level! 5 Making the switch to Adestra has opened up so many new opportunities for us. It’s alowed us to grow our clients businesses as well as our own l. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Adestra gives us fine grain control over every aspect of our email marketing. Their customer service is second to none, there has never been an issue that they couldn’t deal with! Cons: The UI was a little out dated when we first signed up - they’ve updated this now with a refreshing new approach. Read More Deniz A. Verified reviewer Publishing 51-200 employees Used daily for less than 12 months Reviewed November 2018 A easy to use system with good features 4 Adestra is beneficial in how fast and easy it is to use. You can easily create templates and campaigns and send them out. The reporting features and 'saved reports' option are also very beneficial as they save time and allow us to provide a wide range of statistics for clients. Ratings Breakdown 5 Ease of use 5 Customer support 4 Functionality Pros: \-The ease of use -The speedy availability of staff to get help when needed -The helpfulness of staff -Quick responsive system -Great training -Responsive to clients' comments and feedback Cons: Only thing I like the least would be that at times we are told we'd have to pay for a fix that should already be there. Read More Kristupas G. Verified reviewer Consumer Goods 1001-5000 employees Used daily for less than 2 years Reviewed December 2018 Strong email platform if you are using your own HTML 4 It suits our needs quite well, we build all our emails ourselves so don't have to use the builder, you can also create your own drag and drop templates with some additional HTML which is a nice feature. Ratings Breakdown 3 Ease of use 4 Customer support 5 Functionality Pros: I like the conditional code you can use in your HTML to show content based on custom field values. Cons: Interface can be a bit slow and clunky, it could be easier to jump around to key areas that you use most often. Read More Amy D. Verified reviewer Publishing 51-200 employees Used daily for less than 12 months Reviewed November 2018 Quick live chats. Good system. 4 Overall, I would say my experience with Adestra is good, staff is nice and some issue do get solved. Ratings Breakdown 4 Ease of use 4 Functionality Pros: I like the ease of use, customer service is quick and responsive. Cons: It's not as flexible there is option to code some section of the newsletter yourself . Staff are at different skill level and may not transfer your issue to more experienced staff members. There are some missing features like an image search function, alter code yourself, getting rid of some elements, etc... Read More Showing 1 - 10 of 18 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/adestra-profile/reviews/) ## Other Top Recommended Email Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **6** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **7** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **5** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6235) Recently recommended **4** times Stuck Between Options? Our experts can help you compare Adestra with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice