--- title: "Braze Software Reviews, Demo & Pricing - 2026" description: "Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/appboy-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / Braze Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze Review Custom quote Free trial 1 plan Wondering if Braze is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Braze 4.7 [(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) Pricing Pricing available upon request ### About Braze Braze is a customer engagement platform that helps B2C businesses of all sizes — from small businesses to global enterprises — manage and automate communications across email, push notifications, SMS, and in-app messaging. Retail, media, finance, and on-demand service companies are among the industries that use Braze to coordinate customer outreach across multiple channels from one place. The software is cloud-based, so teams can access it without installing anything on-site. Core features include audience segmentation, campaign automation, A/B testing, and real-time analytics. These tools help marketing teams send targeted messages to the right customers at the right time, based on behavior and preferences. Braze also offers a canvas flow builder that lets teams map out multi-step customer journeys visually. Support is available through a knowledge base, email, and a dedicated customer success team, with additional resources provided through an online community and documentation portal. Do you work for Braze? [Manage this product listing](https://www.g2.com/products/braze/claim_requests/new?auto=true) Wondering if Braze is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. ## Braze User Interface ## Popular Braze Alternatives Main Product Braze 4.7 [(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.42Value for money - 4.51Customer support - 4.58Functionality Pricing Available upon request Get Price Alternative Product [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3521)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2324)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2569)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(656)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.78Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Systeme.io](https://www.softwareadvice.com/email-marketing/systeme-io-profile/) 4.8 [(2129)](https://www.softwareadvice.com/email-marketing/systeme-io-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.86Value for money - 4.85Customer support - 4.68Functionality Pricing Starting at $17.00 per month Get Price ## Braze Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Braze Features - Popular features found in Push Notifications A/B Testing Campaign Management Customer Segmentation Geotargeting Notification Scheduling - More features of Braze 2-Way Messaging Abandoned Cart Saver Access Controls/Permissions Account Based Marketing Activity Dashboard Activity Tracking Adaptive Content Adaptive Learning Ad Optimization Advanced Data Filtering AI AI Copilot AI Copy Generation AI/Machine Learning AI SMS AI Text Generation AI Writing Assistant Alerts/Notifications Analytics API API Integration Application Attribution App Notifications Audience Insights Audience Segmentation Audience Targeting Authentication Automated Alerts Automated Alerts and Tasks Automated Email Responses Automated Replies Automated Responses Automated Scheduling Automatic Replies Automatic URL Shortening Automation Autonomous Task Execution Autoresponders Basic Reporting Behavioral Targeting Behavioral Triggering Behavior Analytics Behavior Tracking Branded Templates Brand Guidelines Breadth of Partner Applications Build Building and Personalizing Emails Bulk SMS Bulk WhatsApp Messaging Calendaring Campaign Analysis Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation Chatbot Chat/Messaging Collaboration Tools Communication Management Competitor Monitoring Compliance Management Consent Management Contact Database Contact Management Content Analytics Content Ideas Content Management Content Marketing Contextual Targeting Conversational Campaign Setup Conversational Messaging Conversational RCS Conversion Rate Optimization Conversion Tracking Coupons Coupons and Promotions CRM CRM & CDP Integration Cross-Channel Orchestration Cross-system Integration Customer Journey Mapping Customer Profiles Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Customize Dashboard Dashboards Data Import/Export Data Import & Export Tools Data Quality Management Decision Making Drag & Drop Drip Campaigns Dynamic Content Dynamic Content Optimization Dynamic Segmentation Email Campaigns Email Marketing Email Templates Email Tracking Encryption End-to-End Campaign Execution Engagement Tracking Event & Data Ingestion Event Triggered Actions Experience Management For Marketing and Advertising Generative AI Geofencing Goal-Based Campaign Planning Grammar Check HTML Integrations Integrations - Mobile Marketing Interaction Tracking Interactive Messages Internationalization Issues Journey Mapping Journey Optimization Journey Reporting Keyword Tracking Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring and Grading Link Shortening List Management Live Chat Location-Based Marketing Manage Email Deliverability Marketing Automation Marketing Calendar Marketing Lead Database Marketing Management Mass Texting Message Personalization MMS MMS Marketing Mobile Access Mobile Alerts Mobile Coupons Mobile Keywords Mobile Optimized Mobile Responsive Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multi-Language Multi-step Planning Multivariate Testing Natural Language Interaction Natural Language Processing Notification Editor Omnichannel Outreach Open Rate Tracking Optimization Performance and Reliability Performance Metrics Personalization Personalized Content Creation Personalized Discounts Polls/Voting Predictive Analytics Predictive Audience Segmentation Predictive Modeling Predictive Recommendations Pre-Made Proactive Assistance Product Recommendations Program Management Promotional Messages Promotional RCS Proofing Proximity Marketing Push Notifications Read Receipts Real-Time Analytics Real-Time Campaign Adaptation Real-Time Data Real-Time Notifications Real-Time Reporting Recommendation Engine Recommendations Reminders ## Braze Integrations Adobe Campaign Integration rated undefined from -1 review Lob Integration rated undefined from -1 review Iterate Integration rated undefined from -1 review Lokalise Integration rated undefined from -1 review Facebook Business Suite Integration rated undefined from -1 review BigQuery Integration rated undefined from -1 review See all 26 integrations ## Braze User Reviews ## Braze customer ratings - Overall rating: 4.7/5 - Total reviews: 168 ### Rating distribution - 5 stars: 122 reviews (73%) - 4 stars: 42 reviews (25%) - 3 stars: 3 reviews (2%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.4/5 - Customer support: 4.5/5 - Functionality: 4.6/5 --- ### Great product! Easy to use. - Overall rating: 4/5 - Reviewer: Emily W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. #### Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. #### Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! --- ### Braze review - Overall rating: 4/5 - Reviewer: Luka Č. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. #### Cons The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. #### Reasons for switching to Braze We did not get enough value from the previous product. --- ### The shortcomings of Braze - Overall rating: 3/5 - Reviewer: Thomas v. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is quite bad and we are considering building this ourselves and canceling our subscription. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros The discount we received when signing Braze. #### Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. #### Reasons for choosing Braze Price #### Reasons for switching to Braze Pricing and having both email marketing and push notification CRM on one platform --- ### Braze Email User - Overall rating: 4/5 - Reviewer: Kevin K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. #### Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. #### Reasons for switching to Braze Company Choice not mine. We still use Second Street for other types of advertising --- ### I love Braze - Overall rating: 5/5 - Reviewer: Meg K. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. #### Cons Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. #### Reasons for switching to Braze Adestra was not fit for purpose- it was very manual. --- ### Simplify your marketing campaigns with Braze - Overall rating: 4/5 - Reviewer: Ritesh G. - Verified reviewer: Yes - Industry: Publishing - Company size: 501-1000 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms #### Cons Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns #### Reasons for switching to Braze The entire company switch in from SAP, thus I had to as well --- ### The best comprehensive CEP for modern marketing need - Overall rating: 5/5 - Reviewer: Prabir B. - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. #### Cons Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. #### Reasons for switching to Braze Sun set of the product, and most of the feature are old. --- ### Abrazing! This platform makes things a breeze - Overall rating: 4/5 - Reviewer: Alex B. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. #### Cons The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work #### Reasons for switching to Braze Increase of functionality, ability to create multi channel and customer focused campaigns --- ### Powerful Cross-Channel Engagement Platform with Great Flexibility - Overall rating: 5/5 - Reviewer: Chaitali K. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. #### Cons reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling #### Reasons for switching to Braze Due to the limitation of that application.... --- ### User Friendly interface - Overall rating: 5/5 - Reviewer: Harshal W. - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It has been good. it looks to be a simple user friendly tool packed with features for customer focus and centricity. It is a good tool for email marketing and multichannel campaigns. Canvas is a nice tool within Braze. very latest and modern platform that can improve marketing performance. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Customer journey using canvas. unified customer view. Content Cards for in-app messaging and the ability to personalize these cards #### Cons still very much exploring so not sure about all features. However, one con is- it is a bit difficult to learn for someone who has not worked on any such platform before. also, the courses offered are a bit costly for India marketers. learning is difficult #### Reasons for switching to Braze Company did it since SMC was discontinuing and wanted a modern system for modern marketing and customer engagement --- Showing 1 - 10 of 168 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) ## Braze Popular Comparisons [Brevo Marketing Platform vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/brevo/)[MailerLite vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/mailerlite/)[ActiveCampaign vs Braze](https://www.softwareadvice.com/crm/activecampaign-profile/vs/appboy/)[Emma by Marigold vs Braze](https://www.softwareadvice.com/compare/298874-appboy/vs/426694-Emma/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) ## Other Top Recommended Push Notifications Software [Brevo Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/) **4.6** (3521) Recently recommended **0** times [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.6** (912) Recently recommended **0** times [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** (773) Recently recommended **0** times [Firebase](https://www.softwareadvice.com/product/449844-Firebase/) **4.6** (767) Recently recommended **0** times Stuck Between Options? 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