# Braze Software Reviews, Demo & Pricing - 2026 > Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/email-marketing/appboy-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Braze Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze 2026: Benefits, Features & Pricing Wondering if Braze is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Braze 4.7 [(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) FrontRunner 2026 Pricing Pricing available upon request ### About Braze Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Wondering if Braze is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Braze User Interface ## Popular Braze Alternatives Main Product Braze 4.7 [(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.42Value for money - 4.51Customer support - 4.58Functionality Pricing Available upon request Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13446)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3480)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17631)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2302)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## Braze Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Braze Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Braze App Notifications Campaign Management Campaign Planning Channel Management Communication Management Content Management Contextual Targeting CRM Customer Engagement Customer History Customer Journey Mapping Customizable CTAs Customizable Reports Customizable Templates Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences GDPR Compliance Generative AI Geotargeting HTML Editor Landing Pages/Web Forms List Management Marketing Automation Messaging Mobile Optimization Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multivariate Testing Personalization Preview Functionality Push Notifications Real-Time Analytics Real-Time Data Reporting/Analytics ROI Tracking Sales Analytics Segmentation SMS Notifications Template Management Web Notifications ## Braze User Reviews Overall Rating 4.7 Ratings Breakdown 5 73% 4 25% 3 2% 2 1% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 4.4 Customer support 4.5 Functionality 4.6 EW Emily W. Verified reviewer Health, Wellness and Fitness 11-50 employees Used daily for more than 2 years Review source Reviewed March 2026 Great product! Easy to use. 4 Previously 5 Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. Cons: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! Read More ET Erika T. Verified reviewer Health, Wellness and Fitness 51-200 employees Used daily for less than 12 months Reviewed May 2025 Very satisfied with Braze :) 5 Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful Cons: No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events Reasons for choosing Braze Braze offered a more competitive price & has the features that were most important to us Reasons for switching to Braze SFMC is incredibly expensive & lack table stakes features which required us to hire a SFMC developer. The platform was not intuitive – you can do the same thing in multiple places, but it isn't clear what the benefit/ difference is; the UI is outdated; there were bugs/ idiosyncrasies you'd never find unless you worked with a contractor or opened a support ticket; support wasn't able to help users; contact storage was horrible Read More Tv Thomas v. Verified reviewer Consumer Services 11-50 employees Used daily for less than 12 months Review source Reviewed June 2023 The shortcomings of Braze 3 It is quite bad and we are considering building this ourselves and canceling our subscription. Ratings Breakdown 1 Ease of use 1 Value for money 3 Customer support 2 Functionality Pros: The discount we received when signing Braze. Cons: The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. Reasons for choosing Braze Price Reasons for switching to Braze Pricing and having both email marketing and push notification CRM on one platform Read More KK Kevin K. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Reviewed June 2025 Braze Email User 4 We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: The system is easy to login and even a beginner can get thru the processes and come out with a good product. Cons: The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. Reasons for switching to Braze Company Choice not mine. We still use Second Street for other types of advertising Read More LČ Luka Č. Verified reviewer Consumer Services 11-50 employees Used weekly for more than 2 years Reviewed July 2025 Braze review 4 Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. Cons: The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. Reasons for switching to Braze We did not get enough value from the previous product. Read More AB Alex B. Verified reviewer Airlines/ Aviation 10000+ employees Used daily for less than 6 months Reviewed May 2025 Abrazing! This platform makes things a breeze 4 Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. Ratings Breakdown 4 Ease of use 3 Value for money 4 Customer support 5 Functionality Pros: Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. Cons: The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work Reasons for switching to Braze Increase of functionality, ability to create multi channel and customer focused campaigns Read More PB Prabir B. Verified reviewer Publishing 10000+ employees Used daily for less than 12 months Reviewed June 2025 The best comprehensive CEP for modern marketing need 5 Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. Cons: Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. Reasons for switching to Braze Sun set of the product, and most of the feature are old. Read More RG Ritesh G. Verified reviewer Publishing 501-1000 employees Used weekly for less than 6 months Reviewed July 2025 Simplify your marketing campaigns with Braze 4 Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms Cons: Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns Reasons for switching to Braze The entire company switch in from SAP, thus I had to as well Read More CK Chaitali K. Verified reviewer Publishing 1001-5000 employees Used daily for less than 6 months Reviewed June 2025 Powerful Cross-Channel Engagement Platform with Great Flexibility 5 Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. Cons: reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling Reasons for switching to Braze Due to the limitation of that application.... Read More DE Daniel E. Verified reviewer Hospitality 10000+ employees Used daily for less than 12 months Reviewed March 2025 Your One-stop Omni-shop. 5 Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Braze is a perfect blend of out-of-the-box functionality with complete customisability. Cons: The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device. Reasons for choosing Braze More flexibility, better scalability, faster innovation and new features. Reasons for switching to Braze Cendyn was extremely slow, email only, very poor. Read More Showing 1 - 10 of 168 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) ## Braze Popular Comparisons [Gmail vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/gmail/)[Brevo vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/brevo/)[Mailchimp vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/mailchimp/)[MailerLite vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/mailerlite/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6235) Recently recommended **3** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times Stuck Between Options? 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