--- title: "Braze Software Reviews, Demo & Pricing - 2026" description: "Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/email-marketing/appboy-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / Braze Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/)[Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze Review Custom quote Free trial 1 plan Wondering if Braze is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Braze 4.7 [(171)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) Pricing Pricing available upon request ### About Braze Braze is a customer engagement platform that helps B2C businesses of all sizes — from small businesses to global enterprises — manage and automate communications across email, push notifications, SMS, and in-app messaging. Retail, media, finance, and on-demand service companies are among the industries that use Braze to coordinate customer outreach across multiple channels from one place. The software is cloud-based, so teams can access it without installing anything on-site. Core features include audience segmentation, campaign automation, A/B testing, and real-time analytics. These tools help marketing teams send targeted messages to the right customers at the right time, based on behavior and preferences. Braze also offers a canvas flow builder that lets teams map out multi-step customer journeys visually. Support is available through a knowledge base, email, and a dedicated customer success team, with additional resources provided through an online community and documentation portal. Do you work for Braze? [Manage this product listing](https://www.g2.com/products/braze/claim_requests/new?auto=true) Wondering if Braze is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. ## Braze User Interface ## Popular Braze Alternatives Main Product Braze 4.7 [(168)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.42Value for money - 4.51Customer support - 4.58Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.76Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.77Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2956)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.20Functionality Pricing Starting at $12.00 per month Get Price ## Braze Pricing and Plans Braze has one plan. Basic is custom-priced. Free trial Basic Contact vendor for Pricing No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Braze pricing compare to alternatives? Explore how Braze's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Braze4.7[(171)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) | Pricing available upon request | Available | Not available | 4.4 | | [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) | $9.00 /mo | Not available | Available | 4.5 | | [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) | $12.00 /mo | Available | Available | 4.7 | | [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) | $15.00 /mo | Available | Not available | 4.3 | | [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/)4.8[(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) | $9.00 /feature/mo | Not available | Available | 4.8 | Braze4.7[(171)](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) * * * Starting price Pricing available upon request Free trial Available Free version Not available Value For Money 4.4 - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) * * * Starting price $9.00 /mo Free trial Not available Free version Available Value For Money 4.5 - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) * * * Starting price $12.00 /mo Free trial Available Free version Available Value For Money 4.7 - [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) * * * Starting price $15.00 /mo Free trial Available Free version Not available Value For Money 4.3 - [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/)4.8[(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) * * * Starting price $9.00 /feature/mo Free trial Not available Free version Available Value For Money 4.8 ## Braze Features - Popular features found in Push Notifications A/B Testing Campaign Management Customer Segmentation Geotargeting Notification Scheduling - More features of Braze 2-Way Messaging Abandoned Cart Saver Access Controls/Permissions Account Based Marketing Activity Dashboard Activity Tracking Adaptive Content Adaptive Learning Ad Optimization Advanced Data Filtering AI AI Copilot AI Copy Generation AI/Machine Learning AI SMS AI Text Generation AI Writing Assistant Alerts/Notifications Analytics API API Integration Application Attribution App Notifications Audience Insights Audience Segmentation Audience Targeting Authentication Automated Alerts Automated Alerts and Tasks Automated Email Responses Automated Replies Automated Responses Automated Scheduling Automatic Replies Automatic URL Shortening Automation Autonomous Task Execution Autoresponders Basic Reporting Behavioral Targeting Behavioral Triggering Behavior Analytics Behavior Tracking Branded Templates Brand Guidelines Breadth of Partner Applications Build Building and Personalizing Emails Bulk SMS Bulk WhatsApp Messaging Calendaring Campaign Analysis Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation Chatbot Chat/Messaging Collaboration Tools Communication Management Competitor Monitoring Compliance Management Consent Management Contact Database Contact Management Content Analytics Content Ideas Content Management Content Marketing Contextual Targeting Conversational Campaign Setup Conversational Messaging Conversational RCS Conversion Rate Optimization Conversion Tracking Coupons Coupons and Promotions CRM CRM & CDP Integration Cross-Channel Orchestration Cross-system Integration Customer Journey Mapping Customer Profiles Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Customization Customize Dashboard Dashboards Data Import/Export Data Import & Export Tools Data Quality Management Decision Making Drag & Drop Drip Campaigns Dynamic Content Dynamic Content Optimization Dynamic Segmentation Email Campaigns Email Marketing Email Templates Email Tracking Encryption End-to-End Campaign Execution Engagement Tracking Event & Data Ingestion Event Triggered Actions Experience Management For Marketing and Advertising Generative AI Geofencing Goal-Based Campaign Planning Grammar Check HTML Integrations Integrations - Mobile Marketing Interaction Tracking Interactive Messages Internationalization Issues Journey Mapping Journey Optimization Journey Reporting Keyword Tracking Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring and Grading Link Shortening List Management Live Chat Location-Based Marketing Manage Email Deliverability Marketing Automation Marketing Calendar Marketing Lead Database Marketing Management Mass Texting Message Personalization MMS MMS Marketing Mobile Access Mobile Alerts Mobile Coupons Mobile Keywords Mobile Optimized Mobile Responsive Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multi-Language Multi-step Planning Multivariate Testing Natural Language Interaction Natural Language Processing Notification Editor Omnichannel Outreach Open Rate Tracking Optimization Performance and Reliability Performance Metrics Personalization Personalized Content Creation Personalized Discounts Polls/Voting Predictive Analytics Predictive Audience Segmentation Predictive Modeling Predictive Recommendations Pre-Made Proactive Assistance Product Recommendations Program Management Promotional Messages Promotional RCS Proofing Proximity Marketing Push Notifications Read Receipts Real-Time Analytics Real-Time Campaign Adaptation Real-Time Data Real-Time Notifications Real-Time Reporting Recommendation Engine Recommendations Reminders ## Braze Integrations Adobe Campaign Integration rated undefined from -1 review Lob Integration rated undefined from -1 review Iterate Integration rated undefined from -1 review Facebook Business Suite Integration rated undefined from -1 review BigQuery Integration rated undefined from -1 review Google Cloud Storage Integration rated undefined from -1 review See all 25 integrations ## Braze User Reviews ## Braze customer ratings - Overall rating: 4.7/5 - Total reviews: 171 ### Rating distribution - 5 stars: 125 reviews (73%) - 4 stars: 42 reviews (25%) - 3 stars: 3 reviews (2%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.4/5 - Customer support: 4.5/5 - Functionality: 4.6/5 --- ### Unified Multichannel Messaging, with a Steep Setup Curve - Overall rating: 5/5 - Reviewer: Martina W. - Company size: 2-10 employees - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I use Braze to manage scattered customer communications across fragmented channels. Before, prioritizing outreach across disparate systems was chaotic, leading to message collisions and lost revenue opportunities. #### Pros I rely on Braze as a comprehensive hub for managing customer touch points across multiple channels. I appreciate having email, mobile push, in-app messaging, and SMS in one platform; it makes channel prioritization seamless. #### Cons I found Braze had an initial learning curve. When I wasn’t used to its architecture, navigating the interface and understanding campaign settings felt overwhelming at first. --- ### Great product! Easy to use. - Overall rating: 4/5 - Reviewer: Emily W. - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. #### Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. --- ### Helping teams work together! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 201-500 employees - Product usage: less than 1 year · weekly - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's been great to use Braze across our teams to build segments, target, and filter based on our desired outcomes. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love how easy it is to manage users across various segments of the company. I can work with marketing, data, and various other teams to house information and build segments. #### Cons It takes a little bit of "learning" on how to navigate around and what each part of Braze does. Clicking around helps. --- ### Streamlining Customer Engagement with Braze - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 10000+ employees - Product usage: less than 1 year · monthly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Braze has been a powerful tool for improving our customer engagement. Once we got the hang of it, it became a core part of our marketing strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time. #### Cons The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected. --- ### Braze review - Overall rating: 4/5 - Reviewer: Luka C. - Industry: Consumer Services - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. #### Cons The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees Braze is utilized as a user-friendly platform for lifecycle management, allowing for targeted campaigns without the hassle of manual segment handling. The limitation lies in the AI operator's current inability to analyze and report on campaigns grouped by tags. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees The reviewer appreciates Braze's ability to manage multi-brand messaging at scale with a user-friendly design. They note that the onboarding process is hindered by the need for significant compliance-related documentation. Full review available after login on Software Advice --- ### Lifecycle Marketing Manager - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Hospital & Health Care - Company size: 1001-5000 employees The platform simplifies the creation of multi-message campaigns, which is a major benefit for users. Still, the experience of sending a single email to a specific list can be more complicated than expected. Full review available after login on Software Advice --- ### Very satisfied with Braze :) - Overall rating: 5/5 - Reviewer: Erika T. - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful #### Cons No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events --- ### The shortcomings of Braze - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Consumer Services - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is quite bad and we are considering building this ourselves and canceling our subscription. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros The discount we received when signing Braze. #### Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. --- Showing 1 - 10 of 171 Reviews [See All Reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/) ## Braze Popular Comparisons [Brevo vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/brevo/)[MailerLite vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/mailerlite/)[ActiveCampaign vs Braze](https://www.softwareadvice.com/crm/activecampaign-profile/vs/appboy/)[Campaign Monitor by Marigold vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/campaign-monitor/)[Marketo Engage vs Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/vs/marketo/) [Compare All Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) ## Other Top Recommended Push Notifications Software [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) **4.6** (3528) Recently recommended **0** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (1151) Recently recommended **0** times [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.6** (912) Recently recommended **0** times [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** (773) Recently recommended **0** times Stuck Between Options? 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