--- title: "Braze Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Braze. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Braze is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) / Braze Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/appboy-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 173 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 127 reviews (73%) - 4 stars: 42 reviews (24%) - 3 stars: 3 reviews (2%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. - Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. - The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. ### Most mentioned cons - Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. - The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. - Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help ## Braze customer reviews Showing reviews 1-25 of 173 (page 1). ### Unified Multichannel Messaging, with a Steep Setup Curve - Overall rating: 5/5 - Reviewer: Martina W. - Company size: 2-10 employees - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I use Braze to manage scattered customer communications across fragmented channels. Before, prioritizing outreach across disparate systems was chaotic, leading to message collisions and lost revenue opportunities. #### Pros I rely on Braze as a comprehensive hub for managing customer touch points across multiple channels. I appreciate having email, mobile push, in-app messaging, and SMS in one platform; it makes channel prioritization seamless. #### Cons I found Braze had an initial learning curve. When I wasn’t used to its architecture, navigating the interface and understanding campaign settings felt overwhelming at first. --- ### Great product! Easy to use. - Overall rating: 4/5 - Reviewer: Emily W. - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. #### Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. --- ### Helping teams work together! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: E-Learning - Company size: 201-500 employees - Product usage: less than 1 year · weekly - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's been great to use Braze across our teams to build segments, target, and filter based on our desired outcomes. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I love how easy it is to manage users across various segments of the company. I can work with marketing, data, and various other teams to house information and build segments. #### Cons It takes a little bit of "learning" on how to navigate around and what each part of Braze does. Clicking around helps. --- ### Streamlining Customer Engagement with Braze - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 10000+ employees - Product usage: less than 1 year · monthly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Braze has been a powerful tool for improving our customer engagement. Once we got the hang of it, it became a core part of our marketing strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time. #### Cons The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected. --- ### Braze review - Overall rating: 4/5 - Reviewer: Luka C. - Industry: Consumer Services - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. #### Cons The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer found Braze to be easy to use and appreciated its AI features and reliable reporting. Although there were some missing historical data points during migration, the support team was proactive in resolving the issue. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer appreciates Braze's seamless integration capabilities and ease of setup, which support effective campaign execution. There are some minor usability concerns with navigating settings, but these do not significantly impact daily operations. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees Braze is utilized as a user-friendly platform for lifecycle management, allowing for targeted campaigns without the hassle of manual segment handling. The limitation lies in the AI operator's current inability to analyze and report on campaigns grouped by tags. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees The reviewer appreciates Braze's ability to manage multi-brand messaging at scale with a user-friendly design. They note that the onboarding process is hindered by the need for significant compliance-related documentation. Full review available after login on Software Advice --- ### Lifecycle Marketing Manager - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Hospital & Health Care - Company size: 1001-5000 employees The platform simplifies the creation of multi-message campaigns, which is a major benefit for users. Still, the experience of sending a single email to a specific list can be more complicated than expected. Full review available after login on Software Advice --- ### Very satisfied with Braze :) - Overall rating: 5/5 - Reviewer: Erika T. - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful #### Cons No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events --- ### The shortcomings of Braze - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Consumer Services - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is quite bad and we are considering building this ourselves and canceling our subscription. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros The discount we received when signing Braze. #### Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. --- ### Braze Email User - Overall rating: 4/5 - Reviewer: Kevin K. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. #### Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. --- ### I love Braze - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: August 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. #### Cons Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. --- ### Simplify your marketing campaigns with Braze - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 501-1000 employees - Product usage: less than 1 year · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms #### Cons Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns --- ### The best comprehensive CEP for modern marketing need - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 10000+ employees - Product usage: less than 1 year · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. #### Cons Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. --- ### Abrazing! This platform makes things a breeze - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Airlines/ Aviation - Company size: 10000+ employees - Product usage: less than 1 year · daily - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. #### Cons The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work --- ### Powerful Cross-Channel Engagement Platform with Great Flexibility - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Publishing - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. #### Cons reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling --- ### Your One-stop Omni-shop. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 10000+ employees - Product usage: less than 1 year · daily - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is a perfect blend of out-of-the-box functionality with complete customisability. #### Cons The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device. --- ### Works well for SMS, push, email & in-apps - Overall rating: 5/5 - Reviewer: Lindsey S. - Industry: Insurance - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We've been with braze for a few years now, and it's met all of our needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email & in-apps. #### Cons There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice. --- ### Top CRM tool in the market - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 5001-10000 employees - Product usage: 3-5 years · daily - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up. #### Cons I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me. --- ### Everyday I Find Something New to Love - Overall rating: 5/5 - Reviewer: Maggie O. - Industry: Airlines/ Aviation - Company size: 5001-10000 employees - Product usage: 1-3 years · daily - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, a very positive experience. It's a huge upgrade to what we were using before and it's vastly improved my day to day at work #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of use, UX design, new features constantly being introduced #### Cons The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time --- ### Adaptable, Easy to Use Platform - Overall rating: 5/5 - Reviewer: Josh O. - Industry: Entertainment - Company size: 10000+ employees - Product usage: 3-5 years · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall it has been outstanding. The platform is easy to use and has so much power to personalize campaigns and really get the most out of our campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One of my favorite things about Braze is they work to adapt their product to our business use cases - whether or not the feature already exists or not! Plus, they are always helpful in creating a work around for our unique asks/campaigns. Additionally, the UI is by far the most user-friendly of any customer engagement platform I've ever used. #### Cons One thing that has been challenging with Braze is the reporting structure/feature. Within the UI, it can be challenging to customize dashboards and get the information we want pulled out of the campaigns. --- ### Best lifecycle marketing tool so far - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Education Management - Company size: 201-500 employees - Product usage: 3-5 years · daily - Reviewed: April 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily. I have worked in other platforms in the past, but would not move away from Braze moving forward. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how I can set up multi-step, multi-channel lifecycle campaigns in one canvas quickly and easily. #### Cons While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime. --- ### Braze is great software for digital professionals looking to schedule content in advance - Overall rating: 5/5 - Reviewer: Michael C. - Industry: Broadcast Media - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: April 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office. Working at a television station, Braze is a great piece of software because it helps me plan news alerts days ahead of time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze allows me to schedule push alerts when I am not in the office, particularly on weekends. #### Cons It is not as easy as I would like to be able to cancel or change scheduled alerts on mobile devices. ---