# icon

> Reviews of Braze. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Braze is a good fit for you!

Source: https://www.softwareadvice.com/email-marketing/appboy-profile/reviews

---

1 million+ businesses helped. Get advice

Get Free Advice

[Home](https://www.softwareadvice.com/)

/

[Email Marketing Software](https://www.softwareadvice.com/email-marketing/)

/

[Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/)

/

Braze Reviews

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

[Overview](https://www.softwareadvice.com/email-marketing/appboy-profile/)

Reviews

[Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/)

# Braze Reviews

## Reviews Summary

## Overall Rating

4.7

* * *

## Ratings Breakdown

5

(122)

4

(42)

3

(3)

2

(1)

1

(0)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.4

Functionality

4.6

* * *

### Pros

"Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using."

"Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement."

"The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive."

### Cons

"Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas."

"The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features."

"Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help"

Fast-track your software evaluation

Speak with an Email Marketing software advisor for a free 15-min consultation

Filters

Filter Reviews

[](#product-catalog)

Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1,000
    
-   1,001-5,000
    
-   5,001-10,000
    
-   10,000+
    

Time Used

-   Free Trial
    
-   Less than 6 months
    
-   Less than 12 months
    
-   Less than 2 years
    
-   More than 2 years
    

User Rating

-   1 star
    
-   2 stars
    
-   3 stars
    
-   4 stars
    
-   5 stars
    

[Clear](#product-catalog)[Show Results](#)

168 results

Sort by

Braze Reviews, Pros and Cons - 2026 Software Advice