--- title: "Braze Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Braze. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Braze is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) / Braze Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/appboy-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 168 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 122 reviews (73%) - 4 stars: 42 reviews (25%) - 3 stars: 3 reviews (2%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. - Overall, Braze gave us the tools to move faster, target smarter, and communicate more effectively with our users. Once we were fully up and running, it became a core part of our customer engagement stack. - It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ### Most mentioned cons - Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. - The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. - Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help ## Braze customer reviews Showing reviews 1-25 of 168 (page 1). ### Great product! Easy to use. - Overall rating: 4/5 - Reviewer: Emily W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. #### Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. #### Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! --- ### Braze Email User - Overall rating: 4/5 - Reviewer: Kevin K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. #### Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. #### Reasons for switching to Braze Company Choice not mine. We still use Second Street for other types of advertising --- ### The shortcomings of Braze - Overall rating: 3/5 - Reviewer: Thomas v. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is quite bad and we are considering building this ourselves and canceling our subscription. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros The discount we received when signing Braze. #### Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. #### Reasons for choosing Braze Price #### Reasons for switching to Braze Pricing and having both email marketing and push notification CRM on one platform --- ### Braze review - Overall rating: 4/5 - Reviewer: Luka Č. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. #### Cons The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. #### Reasons for switching to Braze We did not get enough value from the previous product. --- ### I love Braze - Overall rating: 5/5 - Reviewer: Meg K. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. #### Cons Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. #### Reasons for switching to Braze Adestra was not fit for purpose- it was very manual. --- ### The best comprehensive CEP for modern marketing need - Overall rating: 5/5 - Reviewer: Prabir B. - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. #### Cons Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. #### Reasons for switching to Braze Sun set of the product, and most of the feature are old. --- ### Simplify your marketing campaigns with Braze - Overall rating: 4/5 - Reviewer: Ritesh G. - Verified reviewer: Yes - Industry: Publishing - Company size: 501-1000 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms #### Cons Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns #### Reasons for switching to Braze The entire company switch in from SAP, thus I had to as well --- ### Abrazing! This platform makes things a breeze - Overall rating: 4/5 - Reviewer: Alex B. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. #### Cons The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work #### Reasons for switching to Braze Increase of functionality, ability to create multi channel and customer focused campaigns --- ### Powerful Cross-Channel Engagement Platform with Great Flexibility - Overall rating: 5/5 - Reviewer: Chaitali K. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. #### Cons reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling #### Reasons for switching to Braze Due to the limitation of that application.... --- ### Your One-stop Omni-shop. - Overall rating: 5/5 - Reviewer: Daniel E. - Verified reviewer: Yes - Industry: Hospitality - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is a perfect blend of out-of-the-box functionality with complete customisability. #### Cons The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device. #### Reasons for choosing Braze More flexibility, better scalability, faster innovation and new features. #### Reasons for switching to Braze Cendyn was extremely slow, email only, very poor. --- ### Great Transition to Braze - Overall rating: 4/5 - Reviewer: Lauren S. - Verified reviewer: Yes - Industry: E-Learning - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The Braze team was very hands on with getting our team up and running. We have saved so much time on email deployments since moving over from our old ESP. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We were able to set up our platform and Braze to share data easily, allowing for seamless automation. #### Cons I wish there was a way to look at campaign performance at a glance more easily with a simple report tab that displays all deployments and there email stats. #### Reasons for switching to Braze We were not able to make our platform and campaigner pass data making every send manual. --- ### Works well for SMS, push, email & in-apps - Overall rating: 5/5 - Reviewer: Lindsey S. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We've been with braze for a few years now, and it's met all of our needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email & in-apps. #### Cons There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice. #### Reasons for switching to Braze Needed more robust capabilities and a single place to aggregate. --- ### Top CRM tool in the market - Overall rating: 5/5 - Reviewer: Belén B. - Verified reviewer: Yes - Industry: Retail - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up. #### Cons I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me. #### Reasons for choosing Braze More flexible product and ease of use is the best out of the options. --- ### Adaptable, Easy to Use Platform - Overall rating: 5/5 - Reviewer: Josh O. - Verified reviewer: Yes - Industry: Entertainment - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall it has been outstanding. The platform is easy to use and has so much power to personalize campaigns and really get the most out of our campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One of my favorite things about Braze is they work to adapt their product to our business use cases - whether or not the feature already exists or not! Plus, they are always helpful in creating a work around for our unique asks/campaigns. Additionally, the UI is by far the most user-friendly of any customer engagement platform I've ever used. #### Cons One thing that has been challenging with Braze is the reporting structure/feature. Within the UI, it can be challenging to customize dashboards and get the information we want pulled out of the campaigns. --- ### This seasoned user can't like without Braze - Overall rating: 5/5 - Reviewer: Beryl N. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I've been using Braze for over a decade. I've also had forays into Klaviyo, Customer.io and others. Braze is always the platform I gravitate back to. Everyone else wishes they were more like Braze. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The ability to handle complex use cases. The ability to handle virtually anything. If a Marketer can dream it, Braze can make possible. The capabilities are endless. #### Cons Wish I could search for individual customers by first and last name. I have to go into Shopify to look up customers emails to be able to find their profiles in Braze. --- ### Best lifecycle marketing tool so far - Overall rating: 5/5 - Reviewer: jon l. - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily. I have worked in other platforms in the past, but would not move away from Braze moving forward. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how I can set up multi-step, multi-channel lifecycle campaigns in one canvas quickly and easily. #### Cons While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime. --- ### Good CRM software for someone in marketing - Overall rating: 4/5 - Reviewer: Anirudh S. - Verified reviewer: Yes - Industry: E-Learning - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros easy of use and very intuitive UI makes it easy for any one to learn the platform and use it. having a marketing tool that enables that is beneficial. #### Cons maybe would like a few more solutions to dynamic emails that may help me achieve a few things that are currently a bit manual --- ### Braze review - Overall rating: 4/5 - Reviewer: Raghava M. - Verified reviewer: Yes - Industry: Information Services - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain limitations like the content card size cap can be frustrating. Still, it's a reliable tool for marketing automation. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. #### Cons The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience. --- ### Easy to use - Overall rating: 4/5 - Reviewer: Lauren H. - Verified reviewer: Yes - Industry: Financial Services - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I've worked with Braze for a few years now and as far as CRM tools go, it is very easy to use to build campaigns, automations and segments. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros The UI - it is straight forward to use and to build automations. #### Cons The support documentation - they're not detailed enough. --- ### Great platform for Medium to Big Brand Marketing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Research - Company size: 10000+ employees - Product usage: Used monthly for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My experience was very good. I passed the certification and learned a lot of new things which I was unaware of. Thanks to Braze's easy to navigate features. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Incredible features like the canvas, real time segmentation, cross channel support, etc. The platform is very easy to understand and use. The tutorials are great way to learn. #### Cons A bit costly and high certification fees. There should be a free plan to know how it works for startups. --- ### Great platform, would recommend - Overall rating: 4/5 - Reviewer: Kirra L. - Verified reviewer: Yes - Industry: Entertainment - Company size: 201-500 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great customer success team and easy to use, cutting edge technology #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to navigate, tech at the forefront of customer engagement, convenient multi-channel platform, great customer support team #### Cons Reporting capabilities, particularly for canvases. It's also quite costly. --- ### Enjoying Braze - Overall rating: 5/5 - Reviewer: Alex T. - Verified reviewer: Yes - Industry: Hospitality - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall have a had a great experience with Braze. I've enjoyed the powerful and easy to learn platform. Also, the success team has been very helpful when needed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It's a modern and efficient tool to message our customers. #### Cons Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times. #### Reasons for switching to Braze Various reasons with costs high on the list. --- ### Great program! - Overall rating: 5/5 - Reviewer: Kate O. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. So far, it has been a great experience once I got used to the system. I understood it fairly quick with some help from co-workers and now I use it efficiently and effectively. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the ability to monitor my online campaigns and alerts sent out. It's nice to be able to see what worked and what didn't. #### Cons I found Braze a little difficult to use at first and I didn't totally understand it. --- ### Powerful, data enabled multi channel platform - Overall rating: 5/5 - Reviewer: Sally E. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders. #### Cons The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list. #### Reasons for choosing Braze I've been a happy Iterable user for years now, but when I recently joined a new high-growth company, I evaluated them vs Braze and chose Braze mostly because I was curious about it, and because of the more robust out-of-the-box AB testing features and the template builder. It's just me running CRM so I needed the platform to do heavy lifting with drag and drop template design that looks first-class, easy data integration and without any analytics support. I was also curious about Braze and so far, it measures up to Iterable and does a few things better. Overall, I'd consider them comparable and Iterable might be a better choice for cost reasons for some organizations, if you plan to track boat loads of user interactions in app and on your web site to feed back to your CRM. In our case, the interactions we plan to track are pretty moderate so I felt safe taking the plunge, but we'll see how it pans out as the user base grows and tracking use cases grow with it. OVerall you won't go wrong with either one though, and even with native cloud data integrations, you'll still need support from Data Engineering either way. --- ### Braze makes mass mailing very easy - Overall rating: 4/5 - Reviewer: Teresa Aminta C. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign. #### Cons There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us. ## More reviews [Next reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/?page=2) --- Braze Reviews, Pros and Cons - 2026 Software Advice