--- title: "Braze Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Braze. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Braze is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / [Braze](https://www.softwareadvice.com/email-marketing/appboy-profile/) / Braze Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/appboy-profile/) Reviews [Alternatives](https://www.softwareadvice.com/email-marketing/appboy-profile/alternatives/) # Braze User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 168 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 122 reviews (73%) - 4 stars: 42 reviews (25%) - 3 stars: 3 reviews (2%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Having the ability pull in datafeeds in the targeting criteria, the ability to message preview and test send, are all important features that make Braze well worth using. - Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. - The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. ### Most mentioned cons - Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. - The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. - Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help ## Braze customer reviews Showing reviews 1-25 of 168 (page 1). ### Great product! Easy to use. - Overall rating: 4/5 - Reviewer: Emily W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. #### Cons The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. #### Reasons for choosing Braze The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me! --- ### Very satisfied with Braze :) - Overall rating: 5/5 - Reviewer: Erika T. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been a fantastic platform for our messaging needs. It’s intuitive & easy to use – building segments & sending messages feels seamless. Exporting key metrics like deliverability, engagement, & conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, & the email template builder is both robust & flexible. Their support team stands out as well – always fast, thorough, & genuinely helpful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Intuitive platform (sending messages & building segments); easy to export data; Liquid allows for personalized content; email template builder is robust & flexible; support team is excellent – thorough, fast, & helpful #### Cons No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events #### Reasons for choosing Braze Braze offered a more competitive price & has the features that were most important to us #### Reasons for switching to Braze SFMC is incredibly expensive & lack table stakes features which required us to hire a SFMC developer. The platform was not intuitive – you can do the same thing in multiple places, but it isn't clear what the benefit/ difference is; the UI is outdated; there were bugs/ idiosyncrasies you'd never find unless you worked with a contractor or opened a support ticket; support wasn't able to help users; contact storage was horrible --- ### The shortcomings of Braze - Overall rating: 3/5 - Reviewer: Thomas v. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is quite bad and we are considering building this ourselves and canceling our subscription. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros The discount we received when signing Braze. #### Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. #### Reasons for choosing Braze Price #### Reasons for switching to Braze Pricing and having both email marketing and push notification CRM on one platform --- ### Braze Email User - Overall rating: 4/5 - Reviewer: Kevin K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. #### Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. #### Reasons for switching to Braze Company Choice not mine. We still use Second Street for other types of advertising --- ### I love Braze - Overall rating: 5/5 - Reviewer: Meg K. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. #### Cons Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. #### Reasons for switching to Braze Adestra was not fit for purpose- it was very manual. --- ### Simplify your marketing campaigns with Braze - Overall rating: 4/5 - Reviewer: Ritesh G. - Verified reviewer: Yes - Industry: Publishing - Company size: 501-1000 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms #### Cons Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns #### Reasons for switching to Braze The entire company switch in from SAP, thus I had to as well --- ### The best comprehensive CEP for modern marketing need - Overall rating: 5/5 - Reviewer: Prabir B. - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors. #### Cons Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility. #### Reasons for switching to Braze Sun set of the product, and most of the feature are old. --- ### Abrazing! This platform makes things a breeze - Overall rating: 4/5 - Reviewer: Alex B. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time. #### Cons The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work #### Reasons for switching to Braze Increase of functionality, ability to create multi channel and customer focused campaigns --- ### Powerful Cross-Channel Engagement Platform with Great Flexibility - Overall rating: 5/5 - Reviewer: Chaitali K. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive. #### Cons reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling #### Reasons for switching to Braze Due to the limitation of that application.... --- ### Streamlining Customer Engagement with Braze - Overall rating: 4/5 - Reviewer: Nachiket P. - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used monthly for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Braze has been a powerful tool for improving our customer engagement. Once we got the hang of it, it became a core part of our marketing strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time. #### Cons The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected. #### Reasons for switching to Braze We switched from SAP Marketing Cloud to Braze because we needed a more agile and user-friendly platform. Braze offered better real-time engagement capabilities, easier campaign setup, and more flexibility for our marketing team to experiment and iterate quickly without heavy reliance on IT. --- ### Your One-stop Omni-shop. - Overall rating: 5/5 - Reviewer: Daniel E. - Verified reviewer: Yes - Industry: Hospitality - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Braze is a perfect blend of out-of-the-box functionality with complete customisability. #### Cons The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device. #### Reasons for choosing Braze More flexibility, better scalability, faster innovation and new features. #### Reasons for switching to Braze Cendyn was extremely slow, email only, very poor. --- ### Works well for SMS, push, email & in-apps - Overall rating: 5/5 - Reviewer: Lindsey S. - Verified reviewer: Yes - Industry: Insurance - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We've been with braze for a few years now, and it's met all of our needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The dynamic fields work well for our purposes, and I appreciate that I get full support for SMS, push, email & in-apps. #### Cons There are a few things missing, like a check box to avoid sending on holidays or weekends, that would be nice. #### Reasons for switching to Braze Needed more robust capabilities and a single place to aggregate. --- ### Top CRM tool in the market - Overall rating: 5/5 - Reviewer: Belén B. - Verified reviewer: Yes - Industry: Retail - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I think it's a very flexible tool that allows teams of all sizes and tech capabilities to send communications to their userbase. You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks. Allows a high level of personalization, with programatic set up. #### Cons I think the tool has improved a lot in the last two years, specially when it comes to the Journeys (canvas) and its possibilities, which was the biggest con in the past for me. #### Reasons for choosing Braze More flexible product and ease of use is the best out of the options. --- ### Everyday I Find Something New to Love - Overall rating: 5/5 - Reviewer: Maggie O. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, a very positive experience. It's a huge upgrade to what we were using before and it's vastly improved my day to day at work #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of use, UX design, new features constantly being introduced #### Cons The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time #### Reasons for switching to Braze The features were too limiting and our company is in a high growth period. We needed a product that could keep up --- ### Adaptable, Easy to Use Platform - Overall rating: 5/5 - Reviewer: Josh O. - Verified reviewer: Yes - Industry: Entertainment - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall it has been outstanding. The platform is easy to use and has so much power to personalize campaigns and really get the most out of our campaigns. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros One of my favorite things about Braze is they work to adapt their product to our business use cases - whether or not the feature already exists or not! Plus, they are always helpful in creating a work around for our unique asks/campaigns. Additionally, the UI is by far the most user-friendly of any customer engagement platform I've ever used. #### Cons One thing that has been challenging with Braze is the reporting structure/feature. Within the UI, it can be challenging to customize dashboards and get the information we want pulled out of the campaigns. --- ### Best lifecycle marketing tool so far - Overall rating: 5/5 - Reviewer: jon l. - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily. I have worked in other platforms in the past, but would not move away from Braze moving forward. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how I can set up multi-step, multi-channel lifecycle campaigns in one canvas quickly and easily. #### Cons While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime. --- ### Braze is great software for digital professionals looking to schedule content in advance - Overall rating: 5/5 - Reviewer: Michael C. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office. Working at a television station, Braze is a great piece of software because it helps me plan news alerts days ahead of time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Braze allows me to schedule push alerts when I am not in the office, particularly on weekends. #### Cons It is not as easy as I would like to be able to cancel or change scheduled alerts on mobile devices. --- ### Braze rules - Overall rating: 5/5 - Reviewer: Lily S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 5001-10000 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I enjoy using braze. This is my first time using it this year and have found it super user friendly and easy to learn/ grow with. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User friendly Has all the information I need Easy to search for customers information (codes, engagement and rewards) #### Cons The customer events section. I feel like it can be a little easier to understand. The engagement tab is a little overwhelming as well. --- ### Braze review - Overall rating: 4/5 - Reviewer: Raghava M. - Verified reviewer: Yes - Industry: Information Services - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain limitations like the content card size cap can be frustrating. Still, it's a reliable tool for marketing automation. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Braze's segmentation capabilities and liquid logic implementation are powerful and intuitive, allowing for highly personalized and dynamic messaging workflows that improve user engagement. #### Cons The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience. --- ### A great platform for App comms - Overall rating: 5/5 - Reviewer: Fairus A. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The experience has been very pleasant and most of the comms edited were done breezily. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Editing comms information on the fly and user-friendly features in uploading images. #### Cons Extracting reports and searching for the right canvas for the results --- ### Braze: A Comprehensive Customer Engagement Platform Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys #### Cons Common issue raised about Braze is the lack of an auto-save feature. This can be particularly frustrating when creating multiple marketing campaigns --- ### Braze helps me be organized! - Overall rating: 5/5 - Reviewer: Marina F. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 501-1000 employees - Product usage: Used weekly for less than 12 months - Reviewed: February 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A lot of options to keep campaigns on track. #### Cons As a designer, sometimes I get lost, but my PM is always there to guide me. --- ### Braze performs as needed for our team - Overall rating: 5/5 - Reviewer: Mike H. - Verified reviewer: Yes - Industry: Media Production - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Positive experience, focused mostly on sending phone alerts to our clients. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use platform, reliable for our needs. #### Cons Process could still be made a little more straightforward with default options. --- ### Powerful, data enabled multi channel platform - Overall rating: 5/5 - Reviewer: Sally E. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders. #### Cons The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list. #### Reasons for choosing Braze I've been a happy Iterable user for years now, but when I recently joined a new high-growth company, I evaluated them vs Braze and chose Braze mostly because I was curious about it, and because of the more robust out-of-the-box AB testing features and the template builder. It's just me running CRM so I needed the platform to do heavy lifting with drag and drop template design that looks first-class, easy data integration and without any analytics support. I was also curious about Braze and so far, it measures up to Iterable and does a few things better. Overall, I'd consider them comparable and Iterable might be a better choice for cost reasons for some organizations, if you plan to track boat loads of user interactions in app and on your web site to feed back to your CRM. In our case, the interactions we plan to track are pretty moderate so I felt safe taking the plunge, but we'll see how it pans out as the user base grows and tracking use cases grow with it. OVerall you won't go wrong with either one though, and even with native cloud data integrations, you'll still need support from Data Engineering either way. --- ### Braze makes mass mailing very easy - Overall rating: 4/5 - Reviewer: Teresa Aminta C. - Verified reviewer: Yes - Industry: Construction - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign. #### Cons There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us. ## More reviews [Next reviews](https://www.softwareadvice.com/email-marketing/appboy-profile/reviews/?page=2) --- Braze Reviews, Pros and Cons - 2026 Software Advice