About Bronto Marketing Platform

Product description missing


Read More

Supported Operating System(s):

IBM OS/400

65 Reviews of Bronto Marketing Platform

Average User Ratings

Overall

4.05 / 5 stars

Ease-of-use

4.0

Value for money

3.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(23)

23

4 stars

(30)

30

3 stars

(7)

7

2 stars

(2)

2

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 65 results

August 2018

User Profile Picture

Suzanne from Spoonflower

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

August 2018

Endless customization + excellent support

Pros

Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Cons

The message design interface can be a little restrictive for message styling, unless you are working in CSS. Opening a more intensive support case can take a week or longer to resolve. The pop-up manager is a bare bones app.

December 2019

Egan from Savage X Fenty

Company Size: 51-200 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Evolving platform with strong customer support and accessible features

My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros

- Customer care team is top notch - Segmentation is fast and easy even with databases containing over 2mm subs - Deployment time improved greatly over the last 5 years - Easy-to-use journey builder with drag and drop tools - Exporting stats and reports is also fast and easy compared to many other ESPs - Owned by Oracle and strongly supported by mother organization - Competitively prices - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons

- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Reasons for Choosing Bronto Marketing Platform

Pricing, features and ease of use seemed more favorable with Bronto

Reasons for Switching to Bronto Marketing Platform

Bronto was able to accomplish the same with much less effort and work. Bronto’s drag and drop automation ui made it possible to easily build user journeys and conduct automated A/B testing within a few minutes.

April 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

April 2019

Very expensive platform with poor support and missing features

Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pros

Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Cons

Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Response from Oracle Bronto

Replied April 2019

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

March 2021

john from A-ZDarts.com

Company Size: 11-50 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

March 2021

Bronto only for BIG business

Amazing! Everyone at Bronto and oracle were super professional and supportive.

Pros

Bronto is robust! It has all the bells and whistles you could want for an email platform.

Cons

The cost! We realized our email campaigns needed a better platform to grow so we decided to give Bronto a try. They were able to do a lot more than our last platform (Mailchimp) but we quickly learned that the cost versus features was not helping us grow. This is not me saying don't buy Bronto because it's expensive, the opposite. I would say smaller businesses should look into smaller options. The features are nice but the price tag makes it hard to justify at that level. But if your revenue from the emails can support Bronto, then totally go with it!

Reasons for Switching to Bronto Marketing Platform

We needed a more robust platform

December 2018

User Profile Picture

Steve from Nautilus Inc.

Verified Reviewer

Company Size: 201-500 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2018

Miss working with Bronto

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pros

Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Cons

It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.