Campaign Monitor Software


 

Campaign Monitor is an email marketing solution that can help businesses add new subscribers, send email newsletters and generate various reports. It is suitable for businesses of all sizes.

The solution offers several features that organizations need to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and grow their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time insights related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items.

 

Campaign Monitor - Campaign builder
 
  • Campaign Monitor - Campaign builder
    Campaign builder
  • Campaign Monitor - A/B testing
    A/B testing
  • Campaign Monitor - Email automation
    Email automation
  • Campaign Monitor - Reporting
    Reporting
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

210 Reviews of Campaign Monitor

 

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Software Advice Reviews (5)
More Reviews (205)

Showing 1-5 of 5

Scott from Trade Ideas
Specialty: Software / IT

March 2016

March 2016

Recommended ESP. Nice interface and frequent feature upgrades.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Likes Best

Nice interface and frequent feature upgrades. Can import lists without having to do opt-in again like Mailchimp making migrating easier.

Likes Least

Sometimes edits are not saved making test emails required.

Recommendations

Evaluate how easy it is to upload lists, segment, create emails, and schedule.

 
 

Patrick from Nordic Academy
Specialty: Other

March 2016

March 2016

Outstanding product AND customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The software is classy, excellent looking, has great analytics, is very reasonable, is easy to set up and manage AND if there is any trouble, CampaignMonitor has an outstanding customer service team. We have been using CM for several years now and from the first newsletter we sent out we were impressed.

Likes Least

There is nothing I dislike. The software is easy to use.

Recommendations

simple use, reasonable, no set up cost, targeted anlytics

 
 

Laura from SmartBrief
Specialty: Media

March 2016

March 2016

A Great Tool for Starting Out in Email Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

Campaign Monitor makes it easy to set up email campaigns- whether you're a beginner to email or have a few years of experience behind you. It's easy to set up a campaign and send to a reasonably sized list.

Likes Least

It doesn't scale for larger businesses; additionally, tier pricing can be tricky if you plan on adding subscribers to your account over time. You really have to be mindful of what you're loading in to the tool.

Recommendations

This is ideal software for someone who is planning on adding email to the mix. Though it's not a larger solution, it works for smaller and one-off campaigns. Know your send volume and make sure it fits.

 
 

Vitor from Nvision
Specialty: Software / IT

March 2016

March 2016

First choice to manage email campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The UI is neat, simple and straightforward. It works like a charm. The support is great and responsive.

Likes Least

If we had a free plan for accounts with little usage and small lists, it would be great. Some customers and non-profits pick a competitor just because of this.

Recommendations

I've used many services (and still use some competitor services for some customers and/or projects) but Campaign Monitor is definitely my service of choice when it comes to emailing. Even for tight budgets, I think that the quality of the tools and the support you get are really worth the few dollars you'll pay for it. Don't take my word for granted: just create a free account and test it. You just have to pay when you're ready to send to more than 5 subscribers :)

 
 

Alex from Ether Creative
Specialty: Marketing Agency

March 2016

March 2016

Proud longtime user

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

The focus on great user experience and effective design throughout the backend is second to none. It actually makes using Campaign Monitor a pleasure to use.

Likes Least

Off the top of my head - nothing! Possibly, during the transition to the new templating system a few years back, it took a little while to get used to it. But that's more a user error. Now I'm so pleased they changed things up.

Recommendations

Give it a go. It's honestly a country mile easier to use that it's closes competitors. Looking at you MailChimp!

 
 
 
Showing 1-20 of 205


October 2017

October 2017

Campaign Monitor is by far the most simple, yet powerful, subscriber and campaign manager.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ability to spin up new accounts for clients makes it a no-brainer.

Pros

Their designer is easy to use, but yet provides great power features like dynamic parameters, draggable sections, and more. The ability to create and manage different templates for different uses is very handy. Their support is top-notch and always responsive within a couple of hours.

Cons

Their pricing is higher than other services, so it can sometimes be a hard sell to clients, especially as they add more subscribers. It can get expensive to do one-off campaigns to lots of subscribers.

Source: Capterra
 

Abbas from Masterkey

October 2017

October 2017

Best email marketing and automation solution i've used so far!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Source: Capterra
 

Darie from Radio W.O.R.K.S. World

September 2017

September 2017

easy to use and lots of options. Effective segmentation and workflow tools

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
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Value
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Pros

Great workflow system lets you really segment and get the most out of your lists. Creating campaign is also very easy and the drag and drop features mean you can create beautiful emails quickly! There's also many pre-set design to choose from so you can always find something that suits your brand.

Cons

My only disappointment is that when you make a change to a workflow, existing subscribers are not pushed through, this means you need to really think and plan your workflow in its entirety from the beginning or create a new one.

Source: Capterra
 

Jim from Classic Fashion Resources
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

I have been a user for a number of years. I own a retail store and use to communicate w/customers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
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IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

Source: Capterra
 

Dipali from zakipoint health
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Best email marketing campaign out there with its incredible features!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The main advantage of using Campaign Monitor over other email marketing software is ease of use. It's a very well designed software that helps create, schedule and send emails to customers. I have never faced any glitches or downtime sessions with Campaign Monitor. It is easy to add tracking codes to personalize emails and the tracking reports are quite advanced. If you opt for the Premier option, you get access to all the great features along with a dedicated manager.

Pros

- Excellent tracking options
- Great user interface - one of the main reasons why I'd choose it over its competitors
- Multiple themes to choose from
- Flexible pricing options
- Great features include A/B testing, inbox previews, opportunity to grow your list and personalized emailing option

Source: Capterra
 


September 2017

September 2017

One of the best email broadcasting tools that I've used to date

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
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Pros

I used to use this in a previous role but have no need for it currently, but after working through a series of similar tools this one really impressed me, good UI and some really great features that make it stand out from similar tools showing some creativity from the team that made it.

Cons

Wasn't the fastest to load / run, sometimes it would stall a bit, but was not an issue because it was so nice to use otherwise.

Source: GetApp
 

Linda from Identity Creative

August 2017

August 2017

Using CM for years and very happy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Especially liked the integration with Get Feedback. Super easy to use - appreciate that things stay pretty consistent so I don't have to look for familiar tools with every update. Nice to share real-time reports with clients. Great price-no mandatory subscription. :-)

Cons

Would like to see some updates to editing, like more specific sharing options in each section of the email. Would also like to see an easy way to view and print small versions of the campaigns.

Source: Capterra
 

Kurt Russell from Directories Philippines Corporation
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Great app!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I can say that this application is great and easy to use for monitoring campaigns which helped our business.

Cons

The cost for small businesses is too high. If only the price were a bit lower maybe we would subscribe to this tool.

Source: GetApp
 

Geoffrey from GTSA - Marketing
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Easy to use product with excellent options

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Quality
Value for Money
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Easy to use professional product.

Pros

It has excellent controls over our team's access. It is easy to make up templates and have our team modify them to use. I like the way it saves as you build the template. Great features.

Cons

The cost for small companies with low volumes is high. We have a large data base that is divided into 40 or more lists in different languages. We send out targeted marketing to selected real estate groups so the volume sent out per month is low. We only use lists appropriate for the property to avoid unsubscriptions but because our total number of subscribers is high, the monthly cost is higher than I believe is fair.

Source: Capterra
 

Joe from BlueOptima
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

I've used Campaign Monitor for many years & decided to use it in my current role, as the best sol'n.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Quality
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Cost-effective, straightforward.

Pros

It's cost effective for small mailings. It's pared down style make it easy to use - there are no distractions!

Cons

WYSIWYG editor could speed up content editing.
Apparently I need to write more text in this field, but can't think of any more cons. Enough text now.

Source: Capterra
 

Chris from Champions School of Real Estate
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Easy to use and they've thought of everything!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
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Product Quality
Quality
Support

We save tremendous amounts of time and energy by designing our emails and generating our lists and letting Campaign Monitor take care of the rest.

Pros

The built-in list management and report systems are top-notch. You could skip Excel entirely if were so inclined.

Cons

There are a few operations that I wish we were able to do in bulk like copying emails and deleting lists.

Source: Capterra
 

Gareth from Able And Game
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

A fantastic tool for email marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great insights into the success/value of my email marketing

Pros

Australian Made. Easy to use, lots of features. Constantly being updated with new and useful features. Amazing support - patient, friendly and knowledgeable.

Cons

Email editing tool has a few UI niggles and could do with a few fixes, but doesn't all software?
Could always be cheaper, but couldn't all software?

Source: Capterra
 

Ian from JNB Publishing
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

World-class Customer Support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Allows us to offer additional services to our clients

Pros

I like the fact we have the ability to offer a white label solution to our clients and can manage all of the accounts from one log-in.

Cons

There are no real cons to this software, its a great solution. Perhaps if I had to find something I would say that the having so much functionality can be difficult to get to grips with. That said, the functionality is a good thing so its not really a 'con'

Source: Capterra
 

Nuno from CHETOCORPORATION S.A.

July 2017

July 2017

Easy and effective email marketing

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Great, simple and clean templates for immediate use. We can import our campaigns created in HTML that we used to send to our customers, The survey option it's a great option to insert in our campaigns

Cons

The support for basic account it´s only by email phone . The price is high if you have few emails to sent.

Source: Capterra
 

Saad from YMCA of Greater Toronto
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

This is your best option if you don't have a good CRM or Marketing Automation (Premier Plan user)

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration

Pros

You get a:
> WYSIWYG email editor (making responsive email design & development a piece of cake).
> Conditional email blocks based on list segmentation or conditions.
> Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions
> User management to limit access to the lists and control actual email deployment
> Ability to run unlimited basic Spam Filter, Firewall and Email Client tests
> New reporting tab makes monitoring email performance much easier

Cons

The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.

Source: Capterra
 

Sanjit from California SEO Professionals

July 2017

July 2017

Love it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
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Quality
Value for Money
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Email analytics and email automation.

Pros

Powerful analytics, easy to use email marketing program. Coming from Constant Contact, I feel it is more robust and an email powerhouse.

Cons

I wish they had support or a paid email campaign program to help SMB and those who need or want some assistance.

Source: Capterra
 

Lisa from PayneWest Insurance
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

July 2017

July 2017

Fairly easy product to use immediately.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
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Easy publishing software to get started.

Pros

To get started, it didn't take a huge amount of training. Granted, my first attempts were somewhat limited.

Cons

Sometimes feel like the editing features are somewhat limited. Understand this also makes the product easy to use.

Source: Capterra
 

May from The Grid

July 2017

July 2017

Good and looks professional

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use in general but takes a while to understand. Like if you go back looking for remplates, irs not intuitive.

Cons

Depending on subscribers, it can get very expensive. The billing is difficult to understand. You get billed twice a month. Be careful to manage subsribers

Source: Capterra
 

Christopher Number of employees: 1 employee Employees number: 1 employee

June 2017

June 2017

It just works !

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :)
I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive.
Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Source: GetApp
 

Juliet from Juliet Buckle Management Services

June 2017

June 2017

Always easy to use and feedback on queries is fabulous

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled. Circumstances often change and a re-write can be a necessity!

Cons

I would like to be able to customise my eflyers a little more than is currently possible. I have downloaded an HTML template but I am still restricted with what I can alter in design terms.

Source: Capterra
 
 
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