Critical Impact

RATING:

4.5

(44)

About Critical Impact

Critical Impact allows businesses to enhance their email marketing campaigns. Users can manage email and SMS lists and send personalized, automated emails and text messages (SMS) for marketing purposes. It uses subscriber scoring algorithms to identify people who are most likely to read the next email, consume additional emails or make another purchase. Teams can schedule messages, select sending options on one page, and see confirmation of all the details before sending to avoid mistakes.

Critical Impact Pricing

Contact Critical Impact Software for pricing details

Free trial: 

Not Available

Free version: 

Not Available

Integrations
Slide 1 of 5

Critical Impact Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Critical Impact

1 - 5 of 43 Reviews

User Profile

Vikas

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2023

Review of Critical Impact

Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns.

PROS

Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates.

CONS

The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me.

Anonymous

51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Critical Impact - best SAAS provider I have ever used

For a number of years we switched from one email service provider to another. We were on Silverpop. Before that was some other provider whose name I can't even recall. All were iffy, heavy on promise but low on delivery. But once we switched to Critical Impact, I have considered our email problems permanently and completely solved. I won't even take calls from any other email provider, that's how good I feel about CI. When you deal with CI, you are dealing directly with the people who UNDERSTAND their system, who built it and run it and maintain it, not some low-level phone person who has no idea how it even works. Their system is clean and straightforward: you have subscribers, and they belong to lists. You build an email message, and you send it to a list. The concepts are clear, not hidden behind some weird pseudo-babble that only obfuscates what you're trying to do. You just want to send emails and make sure they get to your recipients, right? And understand who read it, who opened it, who clicked on it? If the answer is yes, CI is what you want. Yes, there are bells and whistles in here -- we use a lot of them, in fact. The reporting is excellent. The percentage of our emails delivered is excellent. We send a lot of emails to a lot of subscribers -- we have more than 10 different newsletters going out every week. I never have to think about CI at all. It all just works. I sleep better knowing that CI runs our email business. You will too.

PROS

* Customer Service is through-the-roof great. * Their system just works. No outages. No crazy updates or refreshes where all of a sudden you don't know where anything is. Simple and reliable. * Loads of reporting options and powerful features easily available * Powerful API lets you do lots of stuff from inside your own application

CONS

* Very hard to come up with anything negative. Hmm. Maybe sometimes their UI looks a little bit dated?

Reason for choosing Critical Impact

CI offers much more robust, detailed services and tools than Mailchimp. And it's also cheaper. And the customer service is much better. For what we needed, Mailchimp just couldn't deliver.

Reasons for switching to Critical Impact

Silverpop was waaaay more expensive, and less reliable and easy to work with. CI delivered much more service, much more support, and many more features at a cheaper price. We have never looked back.

Vendor Response

Thanks for the review. Appreciate your comments on the UI. Nothing can be more frustrating than an unexpected change to the interface for sure.

Replied June 2022

Anonymous

2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

1

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed April 2024

Product Quaility and Support Diminished

Was good until this year. Dropped it. Advise others to do the same.

PROS

Dropped it. Used to work quite well if you could wait around for the progress bar thing go to 100 multiple times.

CONS

I don't know what is going on over there, but with the amount of job postings, their support, platform and even trying to contact a sales person has gone in the wrong very quickly this year. Noticed they can't even keep their social media feed and blog current. Everything hummed and then went dead in December. Would run away. Sounds like this company is for the bin soon.

Vendor Response

Thank you for your review. Critical Impact is a great company that is dedicated to providing exceptional customer support and an excellent product. If you would like to discuss anything regarding sales, please reach out to Alex at awasson@criticalimpact.com, you can also call Alex directly at 703-496-4622. For service, please email service_team@criticalimpact.com or call 888-681-0966 (select option 2). There is a team of dedicated people standing by to help you with anything you need. We hope to hear from you soon and restore your faith in Critical Impact. -Marta DeLisi (President)

Replied May 2024

Austin

Publishing, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2022

Solid Product for the Cost

Overall, it definitely does the job. There were some hiccups in the process of switching over from our previous platform as we figured out where certain features were located, but overall, I am relatively pleased with the performance, especially for the price. We are a small company, but we have a lot of subscribers/send a high volume of emails, so it was difficult to find a platform that had competitive pricing that catered to our needs. The customer service is generally very quick to respond, which I do appreciate, although the way they respond to questions (that to me seem to be ones other people would have as well) makes it seem like they're either a small company or a relatively new platform—we had an issue where our ad blockers were blocking banner ads we were placing in the message editor for only certain users (had no idea this was even possible), and with how common ad blockers are, I was shocked that they hadn't run into this problem before.

PROS

The calendar page is very helpful to see which deployments are going out on which day, especially with multiple team members working in the platform collaboratively. The message editor was easy to learn. The ability to search for subscribers by custom fields is super helpful as well. The aggregate message metrics page for each deployment is organized very nicely and allows for exportable one-page reports. Also, exporting of data/lists in general is MUCH faster than our previous platform—it takes less than a minute for even large exports.

CONS

They tout a lot of pre-built data reports you can export, but many of them are not particularly helpful for what we need. It does not come by default with an option to export all raw data for an email deployment (along with custom field data), and they were originally going to charge several hundred dollars to have this report custom built. This seemed strange considering how standard of a report this seemed to me. There are also other reports that seem to only be accessible by having the engineering team develop custom reports, which I'm guessing is just a way to upsell. Also, to my knowledge, you cannot automatically schedule redeployments to the non-opens, it makes you create a dynamic list after the first deployment is already completed, and then you can customize the parameters for the dynamic list. The dynamic list feature is cool, but it requires additional steps that are annoying. It comes with a feature that supposedly filters out bot clicks, but we still see a handful of them coming through, which then need to be manually filtered out when determining metrics reports.

Reason for choosing Critical Impact

Critical Impact seemed to be the cheapest option for what we were looking for, and it was recommended to us by one of our partners. Bronto was catered way more toward large companies that focused on e-commerce, so Critical Impact fit closer to the level of features we were planning to use.

Reasons for switching to Critical Impact

Bronto was no longer being supported by Oracle.

Vendor Response

Thanks for the review Austin. If there are a lot of unopened emails, re-sending them again will not give the results you may desire as most will ignore the second send, or worse - flag them as spam. Trying A/B testing or creating a new campaign for your unopened emails in a specifically created new list can increase the open rate for your campaigns. We do have a lot of report options, however lesser demanded reports do at times require our development team to introduce new product enhancements. We are constantly working to expand the offerings and solutions for our clients.

Replied May 2022

Bett

Renewables & Environment, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2023

A standard emails marketing software.

The product is the best of it's kind it is worth the investment.

PROS

Easy training and learning. The product has no breaches it does not fail.

CONS

I have nothing to complain about the product it is superb.

Reasons for switching to Critical Impact

Nothing other than change in needs and services