The data source connections are excellent and through the secure channels on Critical Impact, is secure on multiple business data and contacts manipulation and creating analytics is simple.

The capabilities provided by Critical Impct are profitable and the reporting and database secure management ability is impressive.Email and other business infirmation management and protection against various Cyber data threats is perfect and reports are effecfive.

Critical Impact is an easy product, and also its first implementation process does not require any IT professional assistant.

For a number of years we switched from one email service provider to another. We were on Silverpop. Before that was some other provider whose name I can't even recall. All were iffy, heavy on promise but low on delivery. But once we switched to Critical Impact, I have considered our email problems permanently and completely solved. I won't even take calls from any other email provider, that's how good I feel about CI. When you deal with CI, you are dealing directly with the people who UNDERSTAND their system, who built it and run it and maintain it, not some low-level phone person who has no idea how it even works. Their system is clean and straightforward: you have subscribers, and they belong to lists. You build an email message, and you send it to a list. The concepts are clear, not hidden behind some weird pseudo-babble that only obfuscates what you're trying to do. You just want to send emails and make sure they get to your recipients, right? And understand who read it, who opened it, who clicked on it? If the answer is yes, CI is what you want. Yes, there are bells and whistles in here -- we use a lot of them, in fact. The reporting is excellent. The percentage of our emails delivered is excellent. We send a lot of emails to a lot of subscribers -- we have more than 10 different newsletters going out every week. I never have to think about CI at all. It all just works. I sleep better knowing that CI runs our email business. You will too.

* Customer Service is through-the-roof great. * Their system just works. No outages. No crazy updates or refreshes where all of a sudden you don't know where anything is. Simple and reliable. * Loads of reporting options and powerful features easily available * Powerful API lets you do lots of stuff from inside your own application

* Very hard to come up with anything negative. Hmm. Maybe sometimes their UI looks a little bit dated?

Critical Impact provides a comprehensive email marketing solution with advanced features, exceptional support, and a higher price point.

Critical Impact offers a user-friendly drag-and-drop editor, powerful automation tools, advanced reporting, and excellent customer support.

The pricing can be higher than some competitors, the platform can be slow at times, and the interface can be overwhelming for new users.

Overall, Critical Impact is a reputable and reliable option for businesses and organizations looking to improve their email marketing and communication efforts, but it's always important to do your own research and assess whether a particular platform meets your specific needs and requirements.

Critical Impact's customer support team is often cited as being knowledgeable and responsive, which is important for any business that relies heavily on email marketing to communicate with its customers or supporters. Critical Impact is a popular choice among businesses and organizations looking for a reliable email marketing platform that offers a range of useful features and excellent customer support.

I have experienced occasional technical glitches or difficulties with the platform's user interface. It's important to note that these issues are not unique to Critical Impact and can be found with any software platform.

Cost effective, easy to use and great metric tracking.

Easy to set up and customize templates. Great metric tracking for all email campaigns.

Sometime our emails went to SPAM and mobile optimization did not always workout as we expected. I believe this is a common issue with any email platform.

Support has been the big thing - great support,

The ease of setting up the automated drip campaigns is very intuitive.

Surveys could have a bit more function, but then again we have not used them - just explored the interface. Though the templates are not numerous, they are good for a starting point to enhance, but we also like to just use HTML.

My overall experience with Critical Impact has been positive. It has proven to be a reliable and effective email marketing tool, allowing me to streamline my communication with customers and achieve better results. However, there is room for improvement in terms of template customization and the learning curve for advanced features.

Critical Impact provides a comprehensive set of tools for creating and automating email marketing campaigns. The automation features allow for targeted and personalized communication with customers, resulting in improved engagement and conversion rates.

While the basic functionalities are user-friendly, mastering the more advanced features, such as segmentation and personalization, requires a significant learning curve.

Better customer relationships can be established using this application.

The application provides you the flexibility to target new customers and retain existing customer based on the data analysis and reaching out to them on time , The application easily integrates with other applications like salesforce to get the data to work efficiently .

The application API integration can be little easy , its not just pick up and start working kind of model.

It seems that many businesses and organizations have had positive experiences with Critical Impact and appreciate the platform's ease of use and automation capabilities. However, as with any software platform, there may be occasional issues or challenges that arise, such as technical glitches or difficulties with pricing. Critical Impact is a reputable and reliable option for businesses and organizations looking to improve their email marketing and communication efforts, but it's always important to do your own research and assess whether a particular platform meets your specific needs and requirements.

Some of the features that are often praised by me include the platform's user-friendly interface, robust automation capabilities, and the ability to create custom landing pages for campaigns. which is important for any business that relies heavily on email marketing to communicate with its customers or supporters.

There is some issues with the pricing structure of Critical Impact, as some of the more advanced features can be quite expensive. Additionally, I have experienced occasional technical glitches or difficulties with the platform's user interface. However, it's important to note that these issues are not unique to Critical Impact and can be found with any software platform.

Critical Impact is a powerful email marketing platform with a strong focus on user experience and data-driven insights.

Critical Impact provides a robust set of tools and features for email marketing, with competitive pricing and excellent customer support. Its user-friendly interface enables users to schedule messages and test emails across various devices quickly. I appreciated Critical Impact's data-driven subscriber scoring, which helps identify engaged subscribers.

There is no free plan available for users to test the platform.

Critical Impact is a robust and versatile marketing platform that helps businesses to connect with their target audience effectively. It contains a huge suite of tools and features, it offers a compelling solution for managing email campaigns, automating marketing processes, and engaging customers on a deeper level. The email marketing capabilities of Critical Impact Software are robust and efficient. Users can create visually appealing email templates or customize existing ones to match their brand identity. The drag-and-drop editor simplifies the process of designing professional-looking emails without the need for extensive coding knowledge. The platform also offers advanced segmentation options, allowing marketers to target specific audience segments with tailored messages, thus improving the chances of driving engagement and conversions.

Critical Impact Software shines with its intuitive and user-friendly interface that ensures a seamless experience, even for users with limited technical expertise. Navigation through the platform is effortless, thanks to a thoughtfully designed dashboard that presents a clear and organized overview of crucial metrics. Marketers can easily monitor campaign performance, track customer engagement, and make informed decisions driven by data. This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies.

While the platform offers automation features, setting up complex automated workflows may require a steeper learning curve. Users seeking advanced automation capabilities may find the process challenging or require additional support.

Ease of Use: Many users appreciate user-friendly interfaces and intuitive workflows offered by email marketing platforms like Critical Impact. The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.Robust Features: Critical Impact offers a range of features that are often appreciated by users. Some of these impactful features may include advanced segmentation capabilities, automation tools, A/B testing, personalized content options, and detailed analytics. These features help users enhance their email marketing efforts and achieve better results.Integration Capabilities: Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.Support and Training: Users value reliable customer support and training resources provided by Critical Impact. These resources can include documentation, knowledge bases, tutorials, webinars, and responsive customer support channels. Having access to helpful resources can assist users in utilizing the platform effectively and resolving any issues or questions that may arise.

Feature Limitations: Depending on specific user requirements, some users may find certain features to be missing or lacking in Critical Impact. It's important to thoroughly evaluate the platform's feature set to ensure it aligns with your business needs before making a decision.Learning Curve: While Critical Impact aims to be user-friendly, there may still be a learning curve for users who are new to email marketing platforms. Some users may find certain aspects of the software challenging initially, especially if they lack prior experience with similar tools. However, comprehensive documentation and support resources can mitigate these difficulties.Integration Challenges: Although Critical Impact offers integration capabilities, users may encounter challenges during the integration process, depending on their existing business processes and the specific software they are integrating with. It's advisable to carefully assess the compatibility and requirements of the desired integrations to ensure a smooth implementation.

Overall, it definitely does the job. There were some hiccups in the process of switching over from our previous platform as we figured out where certain features were located, but overall, I am relatively pleased with the performance, especially for the price. We are a small company, but we have a lot of subscribers/send a high volume of emails, so it was difficult to find a platform that had competitive pricing that catered to our needs. The customer service is generally very quick to respond, which I do appreciate, although the way they respond to questions (that to me seem to be ones other people would have as well) makes it seem like they're either a small company or a relatively new platform—we had an issue where our ad blockers were blocking banner ads we were placing in the message editor for only certain users (had no idea this was even possible), and with how common ad blockers are, I was shocked that they hadn't run into this problem before.

The calendar page is very helpful to see which deployments are going out on which day, especially with multiple team members working in the platform collaboratively. The message editor was easy to learn. The ability to search for subscribers by custom fields is super helpful as well. The aggregate message metrics page for each deployment is organized very nicely and allows for exportable one-page reports. Also, exporting of data/lists in general is MUCH faster than our previous platform—it takes less than a minute for even large exports.

They tout a lot of pre-built data reports you can export, but many of them are not particularly helpful for what we need. It does not come by default with an option to export all raw data for an email deployment (along with custom field data), and they were originally going to charge several hundred dollars to have this report custom built. This seemed strange considering how standard of a report this seemed to me. There are also other reports that seem to only be accessible by having the engineering team develop custom reports, which I'm guessing is just a way to upsell. Also, to my knowledge, you cannot automatically schedule redeployments to the non-opens, it makes you create a dynamic list after the first deployment is already completed, and then you can customize the parameters for the dynamic list. The dynamic list feature is cool, but it requires additional steps that are annoying. It comes with a feature that supposedly filters out bot clicks, but we still see a handful of them coming through, which then need to be manually filtered out when determining metrics reports.

Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns.

Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates.

The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me.