--- title: "Critical Impact Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Critical Impact. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Critical Impact is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/critical-impact-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Critical Impact](https://www.softwareadvice.com/email-marketing/critical-impact-profile/) / Critical Impact Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/email-marketing/critical-impact-profile/) Reviews # Critical Impact User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 44 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.5/5 - Value for money: 4.4/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 29 reviews (66%) - 4 stars: 13 reviews (30%) - 3 stars: 0 reviews (0%) - 2 stars: 1 reviews (2%) - 1 star: 1 reviews (2%) ### Most mentioned pros - Critical impact is enough for business email marketing that ensures automated email builder as well as being a user friendly platform. - Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). - Critical Impact offers a user-friendly drag-and-drop editor, powerful automation tools, advanced reporting, and excellent customer support. ### Most mentioned cons - my access to my lists and forced me to wire money to get access, even though I did not owe them money. - The pricing can be higher than some competitors, the platform can be slow at times, and the interface can be overwhelming for new users. - At times not the most intuitive interface and also cost. ## Critical Impact customer reviews Showing reviews 1-25 of 44 (page 1). ### The best Email Marketing tool - Overall rating: 5/5 - Reviewer: Manish R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Critical Impact is positive. It helps me to grow my family business by email and sms marketing schedule the email and target my customers. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Critical Impact helps businesses grow fast and boost sales through its automated email marketing feature. Target audiences and scheduling emails are its best features. It integrates with several e-commerce sites and targets new customers for businesses. #### Cons For beginners, it is user-friendly but to use Critical Impact at its full potential user needs training. --- ### The Email Campaign Management in Critical Impact - Overall rating: 4/5 - Reviewer: John Lemuel E. - Verified reviewer: Yes - Industry: Civil Engineering - Company size: 51-200 employees - Product usage: Used daily for free trial - Reviewed: May 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Ease of Use: Many users appreciate user-friendly interfaces and intuitive workflows offered by email marketing platforms like Critical Impact. The ease of use allows users to quickly navigate the software, create and manage campaigns, and track their performance without significant technical expertise.Robust Features: Critical Impact offers a range of features that are often appreciated by users. Some of these impactful features may include advanced segmentation capabilities, automation tools, A/B testing, personalized content options, and detailed analytics. These features help users enhance their email marketing efforts and achieve better results.Integration Capabilities: Email marketing platforms like Critical Impact often provide integration options with other popular software and platforms, such as customer relationship management (CRM) systems, e-commerce platforms, or content management systems (CMS). Integration capabilities allow users to streamline their marketing workflows and synchronize data between different systems.Support and Training: Users value reliable customer support and training resources provided by Critical Impact. These resources can include documentation, knowledge bases, tutorials, webinars, and responsive customer support channels. Having access to helpful resources can assist users in utilizing the platform effectively and resolving any issues or questions that may arise. #### Cons Feature Limitations: Depending on specific user requirements, some users may find certain features to be missing or lacking in Critical Impact. It's important to thoroughly evaluate the platform's feature set to ensure it aligns with your business needs before making a decision.Learning Curve: While Critical Impact aims to be user-friendly, there may still be a learning curve for users who are new to email marketing platforms. Some users may find certain aspects of the software challenging initially, especially if they lack prior experience with similar tools. However, comprehensive documentation and support resources can mitigate these difficulties.Integration Challenges: Although Critical Impact offers integration capabilities, users may encounter challenges during the integration process, depending on their existing business processes and the specific software they are integrating with. It's advisable to carefully assess the compatibility and requirements of the desired integrations to ensure a smooth implementation. --- ### CI Review - Overall rating: 4/5 - Reviewer: Gannon V. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Sometimes Critical Impact does not load properly but it's still a great product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros The ability to keep myself organized from a email marketing perspective. #### Cons Sometimes Critical Impact does not load properly. --- ### A Robust Marketing Solution with Potential for Further Advancement - Overall rating: 5/5 - Reviewer: Vinay Kumar D. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Critical Impact is a robust and versatile marketing platform that helps businesses to connect with their target audience effectively. It contains a huge suite of tools and features, it offers a compelling solution for managing email campaigns, automating marketing processes, and engaging customers on a deeper level. The email marketing capabilities of Critical Impact Software are robust and efficient. Users can create visually appealing email templates or customize existing ones to match their brand identity. The drag-and-drop editor simplifies the process of designing professional-looking emails without the need for extensive coding knowledge. The platform also offers advanced segmentation options, allowing marketers to target specific audience segments with tailored messages, thus improving the chances of driving engagement and conversions. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Critical Impact Software shines with its intuitive and user-friendly interface that ensures a seamless experience, even for users with limited technical expertise. Navigation through the platform is effortless, thanks to a thoughtfully designed dashboard that presents a clear and organized overview of crucial metrics. Marketers can easily monitor campaign performance, track customer engagement, and make informed decisions driven by data. This well-crafted interface significantly boosts productivity, enabling users to dedicate their energy to crafting compelling marketing strategies. #### Cons While the platform offers automation features, setting up complex automated workflows may require a steeper learning curve. Users seeking advanced automation capabilities may find the process challenging or require additional support. --- ### Top Level Email Management Platform - Overall rating: 5/5 - Reviewer: Nina A. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: August 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It makes it a breeze to analyze email marketing campaigns automatically. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Critical Impact makes it seamless to carry out email marketing campaigns in real-time.Availability of built-in mobile optimized emails help save time. #### Cons For the entire duration that I have used Critical Impact, I haven’t come across any flaw. #### Vendor response Thanks for your valuable feedback! Much appreciated. Replied August 2023 --- ### Effective Email Marketing Solution with Room for Improvement - Overall rating: 5/5 - Reviewer: Nancy G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Critical Impact has been positive. It has proven to be a reliable and effective email marketing tool, allowing me to streamline my communication with customers and achieve better results. However, there is room for improvement in terms of template customization and the learning curve for advanced features. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Critical Impact provides a comprehensive set of tools for creating and automating email marketing campaigns. The automation features allow for targeted and personalized communication with customers, resulting in improved engagement and conversion rates. #### Cons While the basic functionalities are user-friendly, mastering the more advanced features, such as segmentation and personalization, requires a significant learning curve. #### Vendor response Thanks for your comments. We are looking into providing more templates soon, however you can also do custom HTML and save as a templates. Replied May 2023 --- ### Email Marketing at Breeze with CI - Overall rating: 4/5 - Reviewer: Nikita M. - Verified reviewer: Yes - Industry: Retail - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. This platform has created powerful email workflows to retain subscribers Ain real-time. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Critical impact is enough for business email marketing that ensures automated email builder as well as being a user friendly platform. #### Cons The platform can be slow at times and the interface can be overwhelming for new users. #### Vendor response Thanks! Replied November 2023 --- ### Review of Critical Impact - Overall rating: 5/5 - Reviewer: Ramjas K. - Verified reviewer: Yes - Industry: Oil & Energy - Company size: 1001-5000 employees - Product usage: Used weekly for less than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The creative and adaptable platform Critical Impact Software meets the many demands of companies looking to improve their marketing and communication strategies. This software has the potential to have a huge influence on businesses of all sizes because to its extensive set of robust features and simple-to-use functionality. We'll examine Critical Impact Software's main features in this review and assess its advantages, disadvantages, and overall value. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros A wide range of potent features from Critical Impact Software are available to address different facets of marketing and communication. These functions include event management, survey tools, email marketing, and other things.Users may easily access and use the software's features thanks to its user-friendly and straightforward interface. The learning curve for new users is lowered and a pleasant user experience is ensured. #### Cons I didn't come across any problem while using the platform as of yet. The software works fine for me. #### Vendor response Thanks for the review. Always good to hear our customer experiences and have them shared. Replied May 2023 --- ### "Email management gets easy with critical impact" - Overall rating: 5/5 - Reviewer: shivam m. - Verified reviewer: Yes - Industry: E-Learning - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, I have had a good experience I used it for my first internship at ICCE. It comes with a wide range of offers and features such as automation, report generation, tracking, audience engagement, and so many things. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros one of the best things about Critical Impact is its Email templates: it offers a library of pre-made email templates that can be customized as per my requirements. Secondly, it has a drag-and-drop feature which makes navigation throughout the system easy. Report generation can also be generated using this system which helps to make better decisions regarding marketing and campaigns. #### Cons As of now, I haven't encountered a problem with critical Impact. for email marketing, it is good in all aspects. #### Vendor response Thanks for the feedback and welcome aboard! Replied August 2023 --- ### Great tool with excellent customer service - Overall rating: 5/5 - Reviewer: Jess L. - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall I have had a great experience with Critical Impact and their team. They are always very helpful and responsive if I ever have a question or issue. If there is a useful feature that does not exist, they are open to developing it. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The thing that makes Critical Impact stand out compared to similar tools is their exceptional customer service and willingness to make changes and improvements base on our needs. #### Cons It can sometimes run a bit slow and the logic for running complicated lists can get a bit confusing sometimes. #### Vendor response Thanks for the review Jess. We are constantly striving to expand features and solutions of our product. Replied May 2022 --- ### My experience with Critical Impact - Overall rating: 5/5 - Reviewer: Ayesha M. - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros With Critical Impact, you can add dynamic content to your emails and SMS messages that is tailored to the recipient based on recipient information. #### Cons The features and subscriber count that you require determine which of Critical Impact's pricing plans to choose. For this reason, Critical Impact may be too costly for enterprises with a big subscriber base or intricate requirements --- ### Email marketing todo en uno facil de usar - Overall rating: 4/5 - Reviewer: Yosue V. - Verified reviewer: Yes - Industry: Program Development - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: October 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Es simple y muy fácil de usar, ofrece las funciones y características necesarias para hacer excelentes campañas de marketing vía email #### Cons Puede ser un poco costosa, sobre todo para empresas nuevas o que están mirando alguna aplicación de email marketing en el mercado #### Vendor response Appreciate the review! Thanks Yosue. Replied October 2023 --- ### Simple to use and highly effective - Overall rating: 5/5 - Reviewer: yaffe m. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Designs that are simple for setting up and to modify. All email campaigns may be tracked with great metrics. #### Cons Even though we haven't used the questionnaires yet—we've only looked at the interface—they may still be more functional. Despite the limited number of templates, they are useful as a foundation to build upon, though we also like to use different programming language. --- ### Great app - Overall rating: 5/5 - Reviewer: Vipin K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Worth of money worth of use #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Critical Impact is very helpful and easy to use due to its user interface. #### Cons While taking the access over the phone it becomes slower rest is good. --- ### Easy Marketing Program - Overall rating: 4/5 - Reviewer: Madison K. - Verified reviewer: Yes - Industry: Publishing - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 3/5 #### Pros This was the first marketing software I used. It was not intimidating and easy to use. Straight forward. #### Cons A few email creation features were unwieldy. --- ### Critical impact mon avis - Overall rating: 5/5 - Reviewer: Vanessa N. - Verified reviewer: Yes - Industry: Government Administration - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Cette application est bien pour la gestion des campagnes marketing et pour la génération des leads #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros L'aspect de cette fonctionnalité que j'ai apprécié c'est celle qui permet de personnaliser la campagne d'e-mail #### Cons L'application n'a pas de défaut elle marche très bien --- ### Cannot be trusted with your data - Overall rating: 1/5 - Reviewer: Faith P. - Verified reviewer: Yes - Industry: Legal Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I started using them in 2015. Prior to 2023, they were excellent. In 2023, my email stopped getting through to my customers, they had tons of tech issues and then the people I liked best left the company. [sensitive content hidden] is unethical. He has ruined the company. Your data is not safe. When I did not sign a contract quickly enough - though I had not had one in the entire ten years I used them - without warning he cut off my access to my lists and forced me to wire money to get access, even though I did not owe them money. I paid my invoices on time monthly for ten years, paying more than $240,000, and yet the new [sensitive content hidden] held my data hostage for $500 because he didn't like that I was hesitant to sign a contract. I was hesitant due to all of the tech issues in 2023. I probably would have signed it, until he cut off my access without any warning and held my data hostage. He was rude and obnoxious in his emails and, frankly, has ruined the company. Employees are leaving and even his tech folks acknowledge there are now huge issues there. Avoid them until they get it together and [sensitive content hidden]. is gone and they have a [sensitive content hidden] and their ethics return. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Relatively easy to use. Too bad the company is no longer trustworthy. #### Cons Sends started failing in 2023. Tech issues galore in 2023. Used for 10 years. [sensitive content hidden] required new contracts and is unethical. Held my data - emails, etc. - hostage when I didn't sign contract fast enough and required I WIRE money to get access to my data. CANNOT BE TRUSTED WITH YOUR DATA. #### Reasons for choosing Critical Impact I switched from another provider, but that provider is not on the list above, so I marked it "No." I switched from a different provider in 2015. I left CI January 2024 after what they did to me. I am still waiting on confirmation that they deleted my lists. I think they did not and are selling them. #### Reasons for switching to Critical Impact Originally I switched to try to increase getting through spam filters and because they offered me a good rate. I have left due to the unethical behavior of the [sensitive content hidden] and them holding my data hostage. See other comments. I do NOT recommend Critical Impact unless you want to be at their mercy. #### Vendor response Faith - we appreciate your candid feedback and assure you that your list has been deleted and we are not selling your information. We are a company in a stage of growth with integrity and a focus on customers first. Our team is dedicated to providing the best service and the best product while undergoing an AWS Migration and other major projects that will benefit our customers this year and in the future. We hope to someday restore your confidence in us again and invite you to come back in the future if you are willing to give us another chance. Replied May 2024 --- ### Solid Product for the Cost - Overall rating: 4/5 - Reviewer: Austin V. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, it definitely does the job. There were some hiccups in the process of switching over from our previous platform as we figured out where certain features were located, but overall, I am relatively pleased with the performance, especially for the price. We are a small company, but we have a lot of subscribers/send a high volume of emails, so it was difficult to find a platform that had competitive pricing that catered to our needs. The customer service is generally very quick to respond, which I do appreciate, although the way they respond to questions (that to me seem to be ones other people would have as well) makes it seem like they're either a small company or a relatively new platform—we had an issue where our ad blockers were blocking banner ads we were placing in the message editor for only certain users (had no idea this was even possible), and with how common ad blockers are, I was shocked that they hadn't run into this problem before. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The calendar page is very helpful to see which deployments are going out on which day, especially with multiple team members working in the platform collaboratively. The message editor was easy to learn. The ability to search for subscribers by custom fields is super helpful as well. The aggregate message metrics page for each deployment is organized very nicely and allows for exportable one-page reports. Also, exporting of data/lists in general is MUCH faster than our previous platform—it takes less than a minute for even large exports. #### Cons They tout a lot of pre-built data reports you can export, but many of them are not particularly helpful for what we need. It does not come by default with an option to export all raw data for an email deployment (along with custom field data), and they were originally going to charge several hundred dollars to have this report custom built. This seemed strange considering how standard of a report this seemed to me. There are also other reports that seem to only be accessible by having the engineering team develop custom reports, which I'm guessing is just a way to upsell. Also, to my knowledge, you cannot automatically schedule redeployments to the non-opens, it makes you create a dynamic list after the first deployment is already completed, and then you can customize the parameters for the dynamic list. The dynamic list feature is cool, but it requires additional steps that are annoying. It comes with a feature that supposedly filters out bot clicks, but we still see a handful of them coming through, which then need to be manually filtered out when determining metrics reports. #### Reasons for choosing Critical Impact Critical Impact seemed to be the cheapest option for what we were looking for, and it was recommended to us by one of our partners. Bronto was catered way more toward large companies that focused on e-commerce, so Critical Impact fit closer to the level of features we were planning to use. #### Reasons for switching to Critical Impact Bronto was no longer being supported by Oracle. #### Vendor response Thanks for the review Austin. If there are a lot of unopened emails, re-sending them again will not give the results you may desire as most will ignore the second send, or worse - flag them as spam. Trying A/B testing or creating a new campaign for your unopened emails in a specifically created new list can increase the open rate for your campaigns. We do have a lot of report options, however lesser demanded reports do at times require our development team to introduce new product enhancements. We are constantly working to expand the offerings and solutions for our clients. Replied May 2022 --- ### Critical Impact - best SAAS provider I have ever used - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2022 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. For a number of years we switched from one email service provider to another. We were on Silverpop. Before that was some other provider whose name I can't even recall. All were iffy, heavy on promise but low on delivery. But once we switched to Critical Impact, I have considered our email problems permanently and completely solved. I won't even take calls from any other email provider, that's how good I feel about CI. When you deal with CI, you are dealing directly with the people who UNDERSTAND their system, who built it and run it and maintain it, not some low-level phone person who has no idea how it even works. Their system is clean and straightforward: you have subscribers, and they belong to lists. You build an email message, and you send it to a list. The concepts are clear, not hidden behind some weird pseudo-babble that only obfuscates what you're trying to do. You just want to send emails and make sure they get to your recipients, right? And understand who read it, who opened it, who clicked on it? If the answer is yes, CI is what you want. Yes, there are bells and whistles in here -- we use a lot of them, in fact. The reporting is excellent. The percentage of our emails delivered is excellent. We send a lot of emails to a lot of subscribers -- we have more than 10 different newsletters going out every week. I never have to think about CI at all. It all just works. I sleep better knowing that CI runs our email business. You will too. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros * Customer Service is through-the-roof great. * Their system just works. No outages. No crazy updates or refreshes where all of a sudden you don't know where anything is. Simple and reliable. * Loads of reporting options and powerful features easily available * Powerful API lets you do lots of stuff from inside your own application #### Cons * Very hard to come up with anything negative. Hmm. Maybe sometimes their UI looks a little bit dated? #### Reasons for choosing Critical Impact CI offers much more robust, detailed services and tools than Mailchimp. And it's also cheaper. And the customer service is much better. For what we needed, Mailchimp just couldn't deliver. #### Reasons for switching to Critical Impact Silverpop was waaaay more expensive, and less reliable and easy to work with. CI delivered much more service, much more support, and many more features at a cheaper price. We have never looked back. #### Vendor response Thanks for the review. Appreciate your comments on the UI. Nothing can be more frustrating than an unexpected change to the interface for sure. Replied June 2022 --- ### Product Quaility and Support Diminished - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered Was good until this year. Dropped it. Advise others to do the same. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Dropped it. Used to work quite well if you could wait around for the progress bar thing go to 100 multiple times. #### Cons I don't know what is going on over there, but with the amount of job postings, their support, platform and even trying to contact a sales person has gone in the wrong very quickly this year. Noticed they can't even keep their social media feed and blog current. Everything hummed and then went dead in December. Would run away. Sounds like this company is for the bin soon. #### Vendor response Thank you for your review. Critical Impact is a great company that is dedicated to providing exceptional customer support and an excellent product. If you would like to discuss anything regarding sales, please reach out to Alex at awasson@criticalimpact.com, you can also call Alex directly at 703-496-4622. For service, please email service_team@criticalimpact.com or call 888-681-0966 (select option 2). There is a team of dedicated people standing by to help you with anything you need. We hope to hear from you soon and restore your faith in Critical Impact. -Marta DeLisi (President) Replied May 2024 --- ### Review of Critical Impact - Overall rating: 5/5 - Reviewer: Vikas R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Critical Impact is an email marketing software that allows businesses and organizations to create, send, and track email campaigns. It offers an user-friendly interface, which makes it easy for even non-technical users to create visually appealing and engaging emails.Critical Impact also offers robust reporting and analytics features. Users can track opens, clicks, and conversions, and use this data to optimize future campaigns. Additionally, the software includes integration with Google Analytics, allowing users to track website traffic generated by their email campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Critical impact offers drag-and-drop email builder. This feature allows users to create emails without needing to have any coding or design experience. The software includes a spam checker that ensures emails are not caught by spam filters and go directly to the inbox. Moreover, the software uses industry-standard authentication protocols such as SPF, DKIM, and DMARC to increase deliverability rates. #### Cons The pricing plans can be a bit confusing, which may make it difficult for users to determine which plan is best suited for their needs. Rest of the software works fine for me. --- ### Improved customer relationship using Critical Impact - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Better customer relationships can be established using this application. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The application provides you the flexibility to target new customers and retain existing customer based on the data analysis and reaching out to them on time , The application easily integrates with other applications like salesforce to get the data to work efficiently . #### Cons The application API integration can be little easy , its not just pick up and start working kind of model. #### Vendor response Thanks for reviewing! Replied May 2023 --- ### Usefulness of Critical Impact - Overall rating: 5/5 - Reviewer: Bernard A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: May 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The features that Critical Impact have helps email marketing campaigns more effective and convenient for both beginners and experienced marketers. #### Cons The product isn’t difficult to use though there are system glitches encountered in the past but very seldom. #### Vendor response Thanks for your review and feedback Bernard! Replied May 2023 --- ### A standard emails marketing software. - Overall rating: 4/5 - Reviewer: Bett J. - Verified reviewer: Yes - Industry: Renewables & Environment - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. The product is the best of it's kind it is worth the investment. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy training and learning. The product has no breaches it does not fail. #### Cons I have nothing to complain about the product it is superb. #### Reasons for switching to Critical Impact Nothing other than change in needs and services --- ### My experience with Critical Impact - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 6 months - Reviewed: November 2023 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Their post-sale service is awesome. Their customs support is always ready to help when needed. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Critical Impact is one of the best tools for email marketing. The target audience is one of its best features, which I like most. It helps me grow my small businesses through email and SMS marketing. I also created pools and surveys to know the demands of my customers and analyzed the report. #### Cons I do not fine any issue with Critical Impact it fulfils all my requirements. #### Vendor response Thanks. We always like to hear about our stellar support team! Replied November 2023 ## More reviews [Next reviews](https://www.softwareadvice.com/email-marketing/critical-impact-profile/reviews/?page=2) --- Critical Impact Reviews, Pros and Cons - 2026 Software Advice