Customer.io vs Direct Mail

RATING:

4.7

(79)

Customer.io has 79 reviews and a rating of 4.71 / 5 stars vs Direct Mail which has 155 reviews and a rating of 4.79 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.

Overall Rating
4.7 (79)
4.8 (155)
Ease-of-Use
4.5 / 5
5 / 5
Value for Money
4.5 / 5
5 / 5
Customer Support
4.5 / 5
4.5 / 5
Functionality
4.5 / 5
4.5 / 5
Last Review Written
May 27, 2024
May 23, 2024
Pros/Cons
  • Pros

  • Customer.io has many customizable elements to make very complex or very simple email flows. I appreciate how easy it is to use even for someone who isn't as familiar with marketing strategies.
  • Easy-to-use and intuitive email and marketing automation platform. Especially the ability to send out webhooks makes it very strong.
  • Cons

  • Minimal pre-packaged layouts; layout design requires knowledge of CSS. Lack of workflow cloning or replication creates unnecessary work.
  • The only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.
Read all user reviews
  • Pros

  • I like the fact that it was a local program (although you can store your stuff on the cloud) and the ease of use. I've tried the online stuff and it's okay but I needed a bit more.
  • The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper.
  • Cons

  • You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless.
  • The only, minor issue, is that you always have to check the sender email. There are no other issues, as far as I can notice.
Read all user reviews
Pricing Range
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FrontRunners

2023

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Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos