All Dotdigital Reviews
1-25 of 181 Reviews
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Sean
Computer Software, 51 - 200 employees
Used less than 12 months
OVERALL RATING:
4
Reviewed March 2022
Works great for my marketing team!
Sean
Verified reviewer
Computer Software, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2019
Works great for my marketing team!
This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.
PROSThe ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments
CONSWhen you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.
Anonymous
201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2022
Excellent Software for Email Marketing
Overall experience was good. Best software for data testing and sending in email marketing.
PROSI'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.
CONSI find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.
Reason for choosing Dotdigital
I found this more efficient, diligent and helpful over my previous software.
Reasons for switching to Dotdigital
I can't find the software more efficient over dot digital according to my work.
Judson
Apparel & Fashion, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
1
EASE OF USE
2
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed August 2017
A great platform, if this was 2009 and not 2017
A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.
PROSThe analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.
CONSOther than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.
Imran
Verified reviewer
Information Technology and Services, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed March 2023
Streamlining Marketing Automation with Dotdigital
Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.
PROSDotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.
CONSOne drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.
Yusra
Verified reviewer
Accounting
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2018
A MUST BUY SOFTWARE!
The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.
PROSThe interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.
CONSWould like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!
Francois Pascal
Verified reviewer
Internet, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2023
Dotdigital is the best value email marketing software
It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.
CONSI haven't encountered any major problems with this tool so far.
Mackenzie
Verified reviewer
Insurance, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed November 2018
Have not used to the full extent, but full of capabilities
The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.
CONSIt does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.
Murray
Verified reviewer
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed November 2018
Good software spoilt by arrogant company attitude
Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.
PROSEasy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support
CONSUnhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages
Simon
Verified reviewer
Printing, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2018
Email Marketing Managed.
I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too
CONSNot being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.
Jonathan
Verified reviewer
Retail, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed January 2023
DotDigital is a great email marketing suite
I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.
PROSBuilding emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.
CONSImage management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.
Ade
Information Technology and Services, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed February 2022
Great Email Marketing Tool - Not impressed with Support
We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.
PROSIt is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital
CONSThere was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.
Mohammad
Computer Software, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed June 2022
Excellent campaign management and engagement platform
- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns
CONS-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports
Tom
Retail, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2023
Dotdigital works for us
Personally I have had a great experience with Dotdigital
PROSDotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.
CONSWhile Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.
Rustan
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2018
We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.
List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.
CONSMy only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.
Autumn
Luxury Goods & Jewelry, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
2
Reviewed August 2018
Dotmailer Review 8.24.18
Email builder is fairly easy to use for non-graphic designers.
CONS-Email builder is not efficient if the creative is designed outside of the platform. ie in photoshop. -Certain default functions cannot be turned off, overall adding more time to campaign building. ie padding automatically added to uploaded blocks. -Reporting is not as extensive as it should be - I should be able to look at a certain period of time and know exactly how many new subscribers we received in that period. People who have subscribed - not just emails add -Asset gallery is just plain bad UX as you cannot read the full name of the assets in the gallery and the organization of the assets is too segmented. Also, layout of gallery is not good.
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2018
Dotmailer Success
Coming from an almost zero experience with email marketing, engaging Dotmailer has helped us see our best growth year to date.
PROSWe really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.
CONSSome limitations on quantity of campaigns, and some of the custom complexities are a bit cumbersome to learn.
Anonymous
10,000+ employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2021
Good CRM SELF PROGRAM
CRM complete
PROSRFM FEATURE and automation. Segmentation by persona
CONSONBOARDING PROCESS (Integration), Magento connector process
Reason for choosing Dotdigital
FEATURES
Claire
Health, Wellness and Fitness, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2018
Easy to use with great support.
It's intuitive and powerful. I can build an automated program to do anything I can imagine with my contacts. The only limits are within the quality of my own data or imagination. If I'm ever stuck on what to do I can get a knowledgable rep on chat within seconds to help.
CONSThe integration with Magento 2.0 leaves something to be desired. It does not pull in sale prices (only MSRP) and it's glitchy to modify the product blocks that pull in dynamic content.
Rushi
Consumer Goods, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed November 2018
Dotmailer is Amazing for your Business and Conversion
I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento. As an ecommerce that is always a advantage to use the Inbuilt functions.
CONSIntegration with other Software like Optionmonster and some other makes troubles.
mark
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed February 2018
good platform features, good value
Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.
CONSThe training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good.
Orrick
Performing Arts, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed November 2022
Intimidating at First, But Essential to Email Marketing
Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly.
CONSIf you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!)
Jeff
Furniture, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed May 2018
Much easier to use than our previous email editor and the Preview options are a great help to view o
It made creating email campaigns much easier.
PROSEase of use and Preview functions. The editor's drag and drop function is quick and easy to assemble a campaign from scratch. The in-program image editor allows for quick resizing and tweaking of individual images, without the need to export to an external program and re-import the re-edited image. Customer support has been great!
CONSLimited font point sizes (without going into the html code). There is no place to add notes or comments about a campaign when sending a test to someone.
Anonymous
51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2018
Great tool for growing businesses
It is great, I have a connector from Magento to Dotmailer, it then allows me to use that data in ways I could not manage if I had to try to do it manually.
PROSIt is easy to use, customer support is fantastic, I have a meeting every Tuesday morning to make sure I am getting the most out of the platform. Our company can now have the marketing feel of a bigger company that is helping us grow.
CONSI would say time to go live, but that was on us. Support has resolved every issue, even when the roadblock was some custom code on our end. Win win
Anonymous
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2018
Dotmailer Allows Us To Automate Our Email Marketing Campaigns!
Automated email marketing campaigns.
PROSWe recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.
CONSIt's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.