All EmailOctopus Reviews

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David

Alternative Medicine, 51 - 200 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2023

Great email marketing tool for low budgets

User Profile

Jeremy

Verified reviewer

Performing Arts, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2023

Give Four Claps for Email Octopus

We set this up in just over an hour, including adding all our lists. Having used MailerLite, Mailchimp, and other services, this one jumped to the top because of its excellent social mission.

PROS

EmailOctopus is easy to set up, with plenty of handy support from real people who are clearly invested in the product. Most of the features currently meet the industry standard from what I've seen among other services, and they're still building out a lot of features as well. I'm excited for what's to come.

CONS

It's still a little early, but the number one thing needed for our use case is deeper Zapier integration (more triggers, more things to be triggered by).

Reasons for switching to EmailOctopus

MailerLite had a very pesky system for flagging bounce rates and a short leash. Their customer support was unnecessarily punitive.

Thomas

Newspapers, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Fantastic Newsletter Publishing and List Maintenance Service

After a service I'd been using for eight years started developing functionality problems, I checked out competitors and came to EmailOctopus on the basis of a recommendation. Haven't looked back.

PROS

Everything WORKS. It's easy to import lists. It's easy to set up lead capture pages to get new subscribers. It's easy to create newsletter templates. It's easy to publish campaigns and get them delivered.

CONS

There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to manually post links to campaign emails to Facebook and Twitter.

Reason for choosing EmailOctopus

The price was right and EmailOctopus handled specific functions I needed better than Sendgrid (I do use Sendgrid for some other projects).

Reasons for switching to EmailOctopus

My previous service was becoming more complex and less functional/reliable.

Ankit

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed May 2022

A good affordable email marketing tool

Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

PROS

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

CONS

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

Reasons for switching to EmailOctopus

MailChimp was expensive.

Vendor Response

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Replied June 2022

Jacqueline

Writing and Editing, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

The best on the market

PROS

I am a relative new user to EmailOctopus, however it was immediately apparent that this service was far and away the best provider for my needs, and I have used what is perceived as the 3 best others on the market. Their ease of use, particularly when setting up lead capture / sign up forms is by far the simplest I've used but looks exceptional. I don't know why other platforms insist on making it so complicated when it's not necessary. EmailOctopus also has extremely good customer service support as well as constantly updating and improving their service so they are on top of market trends and customer requirements all the time. They are, quite frankly, a breath of fresh air in terms of email marketing, especially when you consider their cost. You really do get very good value for money with this company. I highly recommend them.

CONS

To be perfectly honest I can't think of anything I dislike. It does everything and more I need it to.

Reasons for switching to EmailOctopus

Due to their overtly complicated transfer method to a new platform.

Kat

Non-Profit Organization Management, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed June 2023

This is an amazing tool for individuals and orgs who need email/outreach management on a budget!

The experience has been amazing! It has been transformative for our organization and its outreach.

PROS

This was incredibly easy to adopt and use. Each part of the experience is highly clean and simplified. I highly appreciate how much functionality is included for the introductory prices.

CONS

I just wish I could manually batch add contacts to lists. That is, add multiple contacts without needing to upload a CSV.

Reason for choosing EmailOctopus

Everything had higher price-rates and features we didn't need

Reasons for switching to EmailOctopus

Gmail obviously doesn't have everything we need, of course. We were doing everything pretty manually.

User Profile

Jennifer Lauren

Verified reviewer

Publishing, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed June 2023

Switch from MailChimp to EmailOctopus was a no brainer.

So far, the experience has been wonderful. There have been no issues with setting up or sending out campaigns and it has been easy to learn the platform.

PROS

The ease of account setup and importing contacts from our old provider to EmailOctopus. I also liked the analytics reports. I also like the lists setup.

CONS

I wish there was a mobile app to manage contacts and campaigns.

Reason for choosing EmailOctopus

I liked the ease of use and overall aesthetic of EmailOctopus over the alternatives.

Reasons for switching to EmailOctopus

Mailchimp kept changing the offerings for the free and lowest-tier services. Once Intuit took over, it was obvious they wanted everyone to start paying more for every small thing. As a small business I could no longer afford to use MailChimp.

Tracy

Writing and Editing, 1 employee

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2024

Easy to use

PROS

The website is very quick and easy to use.

CONS

There's really nothing I don't like about it.

Reasons for switching to EmailOctopus

It was much too expensive for me. I am an indie author and couldn't afford the monthly fee for the number of subscribers I have.

Anonymous

1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

Right fit for us

Glad we went with them. Great customer service too. Very proactive and responsive when we had a question.

PROS

There’s not a bunch of stuff built up over years of product development that make it complicated. It feels fresh.

CONS

There’s limited editing options and templates for content.

Reasons for switching to EmailOctopus

Sick of mailchimp. Too expensive and pushed us into things we didn’t need.

Jessica

Publishing, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Easy to use and worth the money

Really good experience! It's easy to use and my list is growing really quickly!

PROS

This platform makes it really easy to grow my email list and send out emails that look really pretty! My click through rate is over 20% on most of my campaigns!

CONS

Nothing. Everything is really easy to figure out.

User Profile

Dr. Richard H.

Verified reviewer

Health, Wellness and Fitness, 1 employee

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

EmailOctopus Review

Positive. Glad I joined! Thank you for your help!

PROS

Support has gone out of their way to help me.

CONS

Difficulty following instructions, but that might be my computer illiteracy.

Ian

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Everythin we Need

We have used email octopus for many years. I can't comment on the support - because we have never really needed them - their product just runs properly and without issues. We use it for a lot of things, but primarily for email lists for our users and list management. Their API was easy to integrate into our app, and it makes things really smooth and easy.

PROS

Easy to use, almost never a bug, affordable

CONS

UI can be a bit weird, but is super minor. Its a really great product

Reason for choosing EmailOctopus

We chose email Cotopus for the cost factor originally, but grew to appreciate how well their product works

Reasons for switching to EmailOctopus

Constant contact was expensive, limited, and we always seemed to have to contact support.

Phillip

Retail, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed May 2023

A friendly, clean and reasonably priced mailing list company.

I moved from a different mailing list company which had significantly raised its' prices and bloated its' product full of "features" I didn't need. I was nervous switching, but it was completely painless, even though I had to setup templates and sign-up forms from scratch. Moving my list of 1500 subscribers across was also very easy.

PROS

The interface is extremely clean with no clutter or bloat. The website runs smoothly with no lag when I'm adding lots of info to a newsletter. Block management is easy to understand and it's simple to test the emails before deploying. I appreciate the the simplicity of campaign reports and automations are easy to setup.

CONS

It's not quite as feature-rich as some of the big mailing list companies. However, this isn't necessarily a bad thing as it makes it very simple to use.

Reason for choosing EmailOctopus

I really liked the clean interface as soon as I tried it. The pricing seemed fair and I especially liked the option to use Amazon AWS at a reduced cost. I asked customer service many questions before switching and they were always really friendly, fast and quick to sort out any issues. I also like to support a smaller company that's having to compete with the established players.

Reasons for switching to EmailOctopus

I had been grandfathered into legacy pricing with my old company, but they brought out a "new" product which I was not eligible for any discount on - the price as a result was 10x higher! My grandfathered product still existed, but would no longer have new features.They had also introduced a lot of bloat into the product. Many unnecessary features were crammed in and the website was slow and buggy as a result.

Shishira

Publishing, 1 employee

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

EmailOctopus is the best free and VFM mail service I've found after months of searching!

PROS

I love that EO is so easy to set up and use - it took me less than 30 mins to set up my first automation (welcome email to new subs) and prepare my first weekly campaign. The UI was really nice too with the drag and drop builder (for someone like me who has no coding knowledge) and the flexibility to customise the layout even though I'm on a free plan. Also liked how generous EO in the early stages of growth for the user!

CONS

Have not run into any cons, but I would enjoy a more flexible builder UI that could help me standardise fonts and colors for the complete mail and be able to revert to it with a single click if any incorrect formatting exists. Also, pressing backspace to delete a word also deletes the space before that word, which isn't required (it slows down typing speed)

Reason for choosing EmailOctopus

UI/UX, good reviews on the internet and generous starter plan (free)

Reasons for switching to EmailOctopus

I was on the free plan and MC no longer offers the benefits of contact count and mail count it did previously. I am yet to scale my business - hopefully it does soon and I can stick around to upgrade within EO in the future

Ben

Design, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Better than the monkey!

EmailOctopus has allowed us to have bigger lists (compared to the monkey) before hitting a paid limit. It's allowed us to target smaller but more effective segments of our lists with different campaigns.

PROS

The limits on free accounts are higher than the famous Monkey brand and the reports are nicely detailed. Custom fields allow good segmentation of lists and it's super simple to use them in the email content.

CONS

The builder for email is sometimes a little convoluted with the side panel that pops out to edit details like buttons etc. It's not always clear if a change has been saved.

Reason for choosing EmailOctopus

Price, simplicity.

Reasons for switching to EmailOctopus

Price initially. Then ease of use when we actually used it!

Sumeet

Retail, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2020

Best Email Marketing System

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

PROS

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

CONS

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Reasons for switching to EmailOctopus

The pricing for simple email newsletter in MailChimp is too expensive for our business. Though they are actually shifting from just email newsletter to a complete e-commerce marketing platform. But the cost was too high for our subscriber base.

Brian

Automotive, 2-10 employees

Used monthly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2020

Small Agency ESP Review

Very positive.

PROS

We use EmailOctopus for our small agency to send our newsletters and other targeted email campaigns. Their tool is extremely easy to use and is very cost efficient for small agencies that have to watch every penny. Plus the are continually adding new features to the platform which makes the value increase every quarter!

CONS

Would like the ability to create sub-accounts. And it's a bummer to pay a foreign transaction fee every month.

Reason for choosing EmailOctopus

Easy decision. EmailOctupus offered the best value for our agency.

Reasons for switching to EmailOctopus

Better value

Kristian

Internet, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2021

Simple & Effective

Incredible. In the time & age where platform are becoming extremely bulky, EmailOctopous keeps it simple, clean, automated. Customer support is on point every time.

PROS

- Simple yet powerful - Not overwhelming - Incredible customer support - Fantastic automation

CONS

- Segmentation features - Advanced automation & workflows

Reasons for switching to EmailOctopus

Mailchimp has become too complex & overwhelming over time.

Ian

Media Production, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

Email management for early stage media startup.

Great!!

PROS

Very simple interface, straightforward pricing, ability to have reports for free flexibility in designs & landing pages

CONS

The setup was different, Only 1 automation in the free plan.

Reason for choosing EmailOctopus

The price point. Also saw my friend who runs another company using it

Reasons for switching to EmailOctopus

Didn't offer what I wanted for the price point

User Profile

Maisarah

Verified reviewer

Telecommunications, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2021

Simple and cheap for a email marketing manager software

PROS

EmailOctopus provides a dependable platform at a reasonable price, with exceptional customer service. Questions are swiftly and thoroughly answered. The platform is simple to use and offers a wide range of options that i have use to write our newsletter and email marketing content.

CONS

I'd want to see the email builder drag and drop functionality enhanced. It works okay, and the emails are attractive, but it isn't as polished as some other newsletter builder software that I have used. The email template should be more customizable and easy to add a design into it.

User Profile

RYAN

Verified reviewer

Higher Education, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2018

Best Email Service Anywhere

Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

PROS

I have been a user of EmailOctopus for years and have seen the company, services, and functionality grow and develop over time. The customer service has been extraordinary whenever I have had questions and I have always received highly respectful communications from this company. They know that your success makes them succeed as well so they are in your corner every step of the way and they treat customers fairly at all times. The ease and flexibility of this web-based program are outstanding and I have made recommendations in the past that have since been implemented. What the service is now is a godsend for anyone needing to send bulk emails whether frequently or occasionally because they allow you to scale up or down to your needs, which I see as further proof of their customer first philosophy. The setup is easy if you follow the instructions or ask for any help and once you are setup with amazon and email octopus, you can be confident that you will achieve everything you desire with this service. Best of luck to you all in future endeavors.

CONS

None Exist. Try to change my mind. This service is outstanding.

User Profile

Freeman

Verified reviewer

Education Management, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed October 2020

Love EmailOctopus!

PROS

EmailOctopus is focused on one thing - helping you send beautiful emails to your subscribers. It's not bloated, it's simple to use, and it's priced very competitively. We switched from Mailchimp a few years ago. We love the ability to use our Amazon SES account to keep costs low for our high volume of weekly email sends. I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.

CONS

Would be great to have more integrations with other content management systems but they keep improving every day!

Reasons for switching to EmailOctopus

Price and ease of use. You shouldn't need a course to be able to understand how to use your email management service.

Ken

Entertainment, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

Email Octopus Save Money

The experience has been very good. Hopefully they will continue to improve the product with quick editing features.

PROS

It's integration with amazon ses is key which lowers the overall price when compared to aweber or other products.

CONS

Needs a better system for removing inactive users.

Reason for choosing EmailOctopus

Quick startup and integration. Integrates with Optinmonster.

Reasons for switching to EmailOctopus

More economical.

Chuck

Information Technology and Services, 1 employee

Used monthly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2022

EmailOctopus provides exceptional customer supprot

I would recommend EmailOctopus without reservation.

PROS

The customer support was the best feature of EmailOctopus. Every question I had was promptly answered with useful information. Customer service really went the extra mile to make sure I was satisfied.

CONS

My requirements were quite basic. While not a "feature" of the software, the only area where I saw an opportunity for improvement was to have customer service available during standard US business hours (EmailOctopus seems to be based in the UK.)

Reason for choosing EmailOctopus

Wanted to try something different.

Reasons for switching to EmailOctopus

Wanted to try something different.

User Profile

Phil

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2020

The Ronseal of Email Platforms - Does exactly what it says on the tin!

PROS

Nutshell - AWESOME. Ease of use. After failing to be able to achieve what we needed with a well known competitor we switched. We had spent four days trying to import our list with the competitor but were unable to due to limitations in the host software.

CONS

No landing page. Sure its fine for us, we have a website page specifically for capturing new signups but some will not have this ability. For example in the MLM world the 'rep' or 'agent' may not have or need an actual website but will absolutely need email marketing with a very simple way to capture new users. Something with a url that would allow for sharing on social networks. Integration with Wordpress isn't very 'pretty'! We're having to use web hooks in a separate form to pass the data through automation to our audience list. The WP plugin isn't, and very probably never will be, as powerful as some of the built in tools within modern WP page builders. Unfortunately whilst the bigger guys tend to get their platforms integrated into WP plugins, it helps the plugin devs sell the product, EmailOctopus isn't current being supported. WP plugin devs, if you're reading this, make it happen!!

Reasons for switching to EmailOctopus

Restrictions of the competitor product.

Showing 1 - 25 of 398 Reviews