Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.
Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.
Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.
Emma offers four differentially-priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations.
Myca from United Methodist Communications
Employees number: 51-200 employees
Check out their nonprofit discounts, approachable manner and great blog tips. You'll love Emma!
If you have a small(ish) team, Emma should be one of your first contenders for email marketing software. Not only is their customer support second-to-none, the team there actively engages with making your business successful. The software is easy to use and super intuitive, even for teams as small as 1-2 people who haven't used email marketing software before.
My one and only con is that Emma still doesn't handle highly-structured data. It was my first choice for a recent email marketing project, but our data was too complex and hierarchical -- which Emma didn't support. I keep calling and asking when they'll add this functionality. Fingers crossed!
Karl from South Reno Athletic Club
Specialty: Fitness centers and gyms
Employees number: 11-50 employees
Very bad company to do business with.
Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.
Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.
Response: Cliff, Emma
Date: November 2017
I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.
Aly from Cancer Support Community Greater Philadelphia
I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.
You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.
Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.
Kerry from Apperson
The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.
There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.
Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.
Krista from Graphcom
I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy.
We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it.
Bob from Peptides International
Employees number: 11-50 employees
We used it for a while and when we weren't pushing the capabilities too hard, it was fine for basic use.
I liked the general layout and interface along with the overall ease of understanding the reports. The latter, while not extremely granular, is fine for basic users. In fact, that sums up the software: fine for basic users but may be frustrating for those needing higher functions.
There were issues with saving my work and felt that the technical support could never satisfactorily address those issues so we eventually switched to another email client.
Zeke from Yellow Box.
Employees number: 11-50 employees
I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails.
Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact.
Rebecca from BOND DEALERS OF AMERICA
Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.
better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.
it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.
Cory from EIUSmarketing, Division of CSO Publishing LLC
Employees number: 2-10 employees
Other than a monthly billing for NOT using there product, literally no benefit.
Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.
Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate
I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.
Response: Emma, Emma
Date: October 2017
Thank you for your feedback. We are very sorry to hear about your experience with Emma and would like to address your concerns. Our Director of Customer Success, Cliff Corr will reach out to directly to set up a time to discuss.
It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.
Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.
Heather from Drink Michigan / Entente Spirits
Employees number: 51-200 employees
great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how.
They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing.
Pablo from Nonprofit Organization Management
The tutorials are concise. The tactics blog sharp af. Neither is the case with MailChimp, which isn't bad either. I guess Emma just has the right vibe, if I can ever get to the tutorial and set it up lol
No one's around at night when I work on these things to authorize a few hours of free trial so I can go tell my supervisor to pay for it and get it over with. Beyond that, we'll figure out sales forth if there's a hard product market that exists that I'm not seeing anyways...
Lacy from Brotherhood Mutual
It's very intuitive. I like how you can drag and drop components and it's easy to type in straight text without coding. It's a great tool for many situations. It's easy to use templates saved in the system for regular emails such as newsletters as well.
Sometimes it's not as flexible as I would like. I can't move a certain component, though I can move others.
Christian from RDL Architects
They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level.
The thing I like least about this software platform is that they only offer a paid version option...
Elaine from St. Mary's University
Employees number: 201-500 employees
It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.
Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.
Response: Emma, Emma
Date: July 2017
Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences.
Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation.
Thanks again for taking the time to offer some insight into your experience!
George from SHERMAN IP LLP
New marketing/analytics features not scene on other platforms
I really like that there are many features that are not available on other email marketing platforms. If you do email marketing, you MUST try EMMA for their marketing/analytics features
Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.
Meredith from Optimum Solutions
I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams.
I only use the basic version, so I'd like more functionality, but again, that could just be my service level.
Liz from YMCA of the Triangle
We've been an Emma client for more than 8 years. We've always been fans.
Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good.
Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.
Bridget from GMG
Employees number: 11-50 employees
Tools don't always work well - or as expected. Auto save function is super annoying and 'undo' doesn't work very often either. Seems pretty limited for a tech-savvy super user as myself.
Easy to import users, export lists...
the WYSIWYG editor features...pretty limited in terms of buttons, colors, links, drives me crazy
Madeleine from Madeleine Coultrip Design
Emma is a great email service and gets the job done. Overall it's simple and easy to navigate and use.
Melinda from Infantino
Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well.
One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and it will send to the winner after a few hours, but that's it. You can't A/B in email content without manually downloading, splitting your list, and re-uploading it as two different segments. You track the results on your own and send to the remainder of your list. It's time-consuming and cumbersome.
Emma does integrate with many major e-commerce providers. We've used the Shopify integration. That has also been a bit cumbersome. Though we get the emails of purchasers, there aren't very many trigger email options through Emma.
Overall, this is a great little program, especially if you are a small business or don't have an email team. It's not the Cadillac of ESPs, but it all you need is a reliable Honda, this would be a good fit.
Alex from DMK Rehoming Inc.
We used MyEmma for email marketing for several years. At first, the functionality and vernacular can be confusing and it takes some time to figure out where things are located and honestly why they're called certain things. The email builder is better than the majority of builders in the same space. The reporting gives you clear insight but it would be great to be able to go deeper with A/B testing and additional segmentation options so that we know where our effort and time should really be spent.
Andrea from BrightSol Wellness
We reviewed a variety of software options but decided to go with Emma. It has everything we need to create and send out blogs, newsletters, and specials. The automation meant I got to spend more with clients rather than spending time manually sending it out. I recommend this product to everyone in small business.
Katie from OSU
I used EMMA to create invitations and enewsletters. The program was easy to use and I cannot say enough about the customer service--it was phenomenal. I could call anytime and talk to someone.
Ease of use