Emma Software


72 reviews(4.0/5)
72 reviews(4.0/5)

Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.

Emma offers four differentially-priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations. 

Supported Operating System(s):
Web browser (OS agnostic) , Windows 10

72 Reviews of Emma

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  • Kyle from Fund Raising

    Number of employees: 51-200 employees

    August 2018

    Simple and Easy to use Platform

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

    Pros

    - Easy to start up and use
    - Simple to import contacts and track marketing attempts
    - User interface is very streamlined and easy to navigate
    - Ability to measure metrics and results via a mobile app

    Cons

    - Pricing scheme is a little hard to understand
    - Would like better integrations with other software platforms

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    August 2018

    Emma Email tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall experience has been great.

    Pros

    Emma is a great tool to use for sending out group emails. The ability to layout the campaign with personification with logos and headers and footers make this a great user friendly tool.

    Cons

    Maybe to have more options for laying out emails and uploading lists more user friendly.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Bianca from Med Aesthetics Group

    August 2018

    Great Email Marketing Software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We handle email marketing for over 50 clients and I like that we are easily able to separate our clients and work on individual accounts. The templates are also very easy to customize and its easy to separate client lists for those who want to send certain emails to certain lists.

    Cons

    Sometimes when I upload lists I don't believe all the contacts are added. the numbers don't always match and I can't seem to find out why and it's difficult to go back and check. Now I add the emails as I receive them to be safe.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Shannon from Page 1 Solutions

    Number of employees: 51-200 employees

    August 2018

    Great interface and the team is helpful when you need them!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients.

    Pros

    We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

    Cons

    There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    OK Email Platform

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Fairly easy to use once you get the hang of it. Haven't had any trouble deploying emails once I figured out all the matching of fields to variables and list appending.

    Cons

    The interface is not the best, didn't find it that intuitive. Seemed to be a bit slower, to get where you want to go. I also thought the way of attaching lists to campaigns was a little clumsy. I also found the templates for emails lackluster, and the ability to customize them a bit ham fisted.

    The customer support is hard to find once you are in the site, which is insane. Several times I had to open up a new tab and Google "Emma Help" to find the Support number and section.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Emma, Emma

    June 2018

    Hi there! We appreciate you sharing your feedback here, and I hate to hear the the experience you had with the application wasn¿t better. It¿s far from the customer experience we always strive to give. We¿ve been working on making improvements to our infrastructure to improve load times, and we¿re always working toward improving the platform, so hopefully you¿ll be seeing incremental improvements. I¿d love to chat further directly on the specifics around your account if you have specific concerns ¿ you can reach me at (888) 493-2525 or you can always reach the support team via our Support Hub at support.myemma.com .

  • Jeremy from Northwestern University

    June 2018

    Useful email features, but at times a painful experience

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Emma allows you to send blast emails to different audiences.

    Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

    Creating emails is fairly easy and it's not too hard to make something look good.

    We use Emma to send ~ 300K emails at a time, which it does well.

    Cons

    Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

    The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: Emma, Emma

    June 2018

    Hi there, Jeremy. Appreciate you sharing your feedback here, and so glad you find it easy to create good-looking emails within the Emma application! I hate to hear that you have experienced extremely slow loading and navigation while working within your account. We¿ve done a lot of work on the backend to maximize page load speeds, and if extreme slowness is something you¿re still experiencing, we¿d love to chat directly around the specifics of your account and that experience to get to the bottom of it. We¿d also want to make sure that we have feature requests logged around the reporting/segmentation functionality you¿d like to see available. You can reach our team on both pieces at (888) 493-2525 or support@myemma.com!

  • Nikki from Comet Creative

    Number of employees: 2-10 employees

    June 2018

    Emma is easy to use for content marketing - email campaigns and automation.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

    Cons

    Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    LOVE this email program

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The backend is similar to other email programs, but the speedy and responsive customer service puts it over the top in my book. I used this program for over a year and highly recommend it every chance I get.

    Cons

    I honestly can't think of anything. I used it for internal purposes, though, and didn't have enough time with it to experiment with external email usage.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    May 2018

    I have been using this service for many years. Very happy.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Marketing my business and keeping my clients/prospects up to date.

    Pros

    I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++

    Cons

    I have no complaints about this service. They only charge me when I use it which is about every 45 days.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Terra from Card Kingdom

    May 2018

    The customer support I have received has been amazing!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Emma's customer service has been superb. The ease of navigating the tool itself is also a big plus.

    Cons

    I wish there were more layout options and that dynamic links were supported without having to write new code. (It would be great to attach a dynamic link to a button or image.)

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Kendal from VM Strategies

    Specialty: Other

    Number of employees: 2-10 employees

    May 2018

    If you need an easy and professional looking email setup, this is your software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Creates beautiful email campaigns with easy to use integrations. This software was setup very intuitively and that is something we greatly appreciate

    Cons

    The integrations, compared to other, more expensive products are lacking. That being said, not all one stop shop software solutions will work as well.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Lisa from MW limited

    May 2018

    Excellent

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Fantastic software and a very helpful team also!

    Very good for sending company emails.

    Easy to use.

    Cons

    No undo button.
    if you have more than one venue you have to update sender info rather than a drop down option with details saved for footnote

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Bryony from University of South Carolina-Columbia

    May 2018

    Great platform for email marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Data-rich email marketing tool.

    Pros

    Great customer service - they are always available and helpful.
    Easy to use for the most part. We don't use the templates much, but they were a good starting point.
    Great analytics for open rates, click rates, and user-level response data.

    Cons

    I don't like that there isn't a simple "undo" button - but there is a version history
    I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc.
    I wish it was more responsive with Android.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Allison from DWM

    May 2018

    Always awesome!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The easy to use interface and more importantly, the always human, always friendly support! Any time I have had a question, an Emma team member was eager to help me out.

    Cons

    Nothing! I enjoy all aspects of Emma. From the interface and support to the tracking features available.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Nancy from NMV STRATEGIES

    May 2018

    Team was very helpful!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ease of us and the ability to make a newsletter look very professional. Your tech support is very good and I didn't have to wait a long time for the answer.

    Cons

    Sometimes it is difficult to remember all the steps for completion and the time zone setting. Wish there was an on chat function for help.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Raisa from Employers Group

    May 2018

    Great support!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use, great tool and simple. The support is very responsive and help you of what you need. Recommended!

    Cons

    Pricing, should be more flexibility. Also the HTML editor should be improved. I'm in IT myself and i would love to see more advanced features.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jeff from Global Search Ptr

    April 2018

    Very user friendly with lots of features for marketing and great price

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking

    Cons

    Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Lisa from FEARLESS MARKETING c/o Castle Pines CycleBar

    April 2018

    Must callout Customer Service who was patient & knowledgeable! Love him!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Has all the functionality one needs for great email marketing.
    Love the drip system...the screens for each part of the programming.

    Cons

    STILL could be further simplified for the average user.
    Dummy dummy dummy down I always say.
    Also, lighten up on the number of characters I have to use to get this review done.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    April 2018

    This is a great product!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love the ease of use and automation. I would like more templates to quickly get emails out but I have always been able to modify the existing templates.

    Cons

    Automation with our website doesn't always work and I struggle to find the cause. I wish there was a notification feature when an automation process did not work or a new user did not get an email. (or was already on the list)

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Jade from Transparent

    April 2018

    High quality email platform

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort.

    Cons

    The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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