About Emma

Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through r...


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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

117 Reviews of Emma

Average User Ratings

Overall

4.23 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(54)

54

4 stars

(42)

42

3 stars

(16)

16

2 stars

(3)

3

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 117 results

September 2019

Jessica from Med Aesthetics Group

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2019

I loved my experience

It was so easy to use and the customer service helped with any issues.

Pros

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Cons

I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

June 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2019

Great ESP for Enterprise Level

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Cons

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

Reasons for Choosing Emma

Price, ease of use, features and the way multiple sub accounts are handled within the system.

September 2020

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

September 2020

Great email software

Great software to send emails. Easy to use, great reporting/analysis, and features to optimize open rates and get through the clutter.

Pros

Easily works with our internal database. We send all of our email communication to alumni through emma. Very easy to use, has great reporting (analysis on email rates - opt outs, open, clicks, etc.), lets you test subject lines, and have emails look like it is coming from a person (will show in inbox as coming from a person) even though its from a general email.

Cons

So far we have had a wonderful experience with Emma and have continued to experiment with all the features it offers.

September 2020

Ben from The Delta Chi Fraternity, Inc.

Company Size: 11-50 employees

Industry: Higher Education

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

September 2020

Decent Platform, but Beware the Extra Fees

Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.

Pros

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Cons

There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money.

Reasons for Choosing Emma

At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company.

February 2019

Keith from NYU Rory Meyers College of Nursing

Verified Reviewer

Company Size: 51-200 employees

Industry: Education Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

February 2019

Emma Marketing/Email System for higher ed

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.